Established
2011
Franchise Units
6
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$450,000
Home Based
No
Description
The Hummus & Pita Co. has carved out a distinctive position in the fast-casual dining segment by delivering authentic Mediterranean flavors through a modern, scalable restaurant model. Built around fresh ingredients, bold spices, and customizable menu options, the brand appeals strongly to today’s health-conscious, convenience-driven consumer while maintaining broad mass-market appeal.
At its core, the concept blends traditional Mediterranean cuisine—such as hummus bowls, pita wraps, falafel, shawarma-style proteins, and fresh salads—with an efficient counter-service format designed for speed, consistency, and repeat visits. This positioning allows the brand to compete effectively within the high-growth fast-casual category while differentiating itself from generic quick-service offerings.
Why Invest in This Franchise?
Investing in The Hummus & Pita Co. offers franchisees entry into one of the most durable and expanding segments of the restaurant industry—fast-casual Mediterranean dining.
Key investment advantages include:
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Category momentum driven by health-focused and globally inspired cuisine
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Operational simplicity with streamlined menus and efficient kitchen systems
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Strong unit economics supported by balanced food costs and portion control
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Flexible footprint adaptable to urban, suburban, and non-traditional locations
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High customer loyalty fueled by customization and fresh, bold flavors
Background
Established Year: 2011
Founders:
The concept was created by experienced foodservice professionals with backgrounds in Mediterranean cuisine and multi-unit restaurant operations.
Brand Journey & Company History:
The Hummus & Pita Co. began as a single-location concept and expanded by refining its menu, kitchen workflow, and customer experience. Over time, it evolved into a franchise-ready system supported by standardized recipes, sourcing strategies, and operational playbooks designed for scalable growth.
Ownership & Structure:
The company operates under a franchisor-led model focused on brand development, operational consistency, and franchisee success.
Market Presence in the USA:
The brand has established a growing presence across key U.S. markets, targeting high-traffic areas with strong lunch and dinner demand.
Industry Category:
Fast-Casual Restaurant Franchise / Mediterranean Cuisine
Franchise Active Units: 6
Support Training
The Hummus & Pita Co. provides a structured, end-to-end support system to help franchise partners launch and operate successfully.
Pre-Launch Support:
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Site selection and territory evaluation
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Lease and build-out guidance
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Equipment planning and vendor coordination
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Pre-opening timelines and checklists
Training & Onboarding:
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Comprehensive initial training covering food preparation, kitchen operations, and safety standards
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Front-of-house training focused on customer experience and speed of service
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Management training on labor scheduling, inventory control, and financial oversight
Operational Support:
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Detailed operations manuals and standardized procedures
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Ongoing field support and performance monitoring
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Supply chain coordination to maintain quality and cost control
Marketing & Brand Support:
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Grand opening marketing strategy
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Local store marketing playbooks
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Digital marketing guidance and promotional campaigns
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Brand-level initiatives to drive awareness and traffic
Ongoing Support:
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Continuous coaching and performance optimization
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Menu updates and seasonal offerings
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Data-driven insights to support unit-level growth
Ideal Candidate
The Hummus & Pita Co. is well suited for entrepreneurs and investors seeking a structured, food-focused franchise opportunity.
Ideal candidates include:
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First-time franchise owners looking for a proven system
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Multi-unit operators expanding into fast-casual dining
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Owner-operators committed to hands-on leadership
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Business-minded investors with people management skills
Key Traits:
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Passion for fresh, high-quality food concepts
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Ability to follow established systems and brand standards
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Financial readiness to support launch and early-stage operations
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Interest in long-term growth and multi-unit development
Location Preferences:
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Urban and suburban markets with high population density
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Areas with strong daytime and residential traffic
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Retail centers, mixed-use developments, and lifestyle locations
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Franchise Fee | $35,000 – $45,000 |
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Liquid Capital Required | $100,000+ |
| Leasehold Improvements & Build-Out | $120,000 – $220,000 |
| Equipment & Kitchen Setup | $60,000 – $100,000 |
| Furniture, Fixtures & Signage | $25,000 – $45,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Technology & POS Systems | $8,000 – $15,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | Percentage of gross sales |
| Marketing Contribution | Percentage of gross sales |
| Estimated Break-Even Timeline | 12 – 24 months |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering |
