Established
2011
Franchise Units
35
Minimum Investment
$60,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
Unlike most fitness brands competing for the 23% of Americans already exercising, The MAX Challenge focuses on the 77% who don’t. This underserved market has a strong desire to improve health, fitness, and appearance but struggles to find the right programs.
The MAX Challenge fills this gap with a comprehensive approach that combines exercise, nutrition, and motivation. By breaking down participation barriers, we help members build sustainable habits for real, lasting results.
This focus on long-term engagement is reflected in our average member retention of 41 months, demonstrating our success in transforming the lives of those who need it most!
Background
Established: 2011
First Unit Franchised: 2013
Franchised Units: 35
Company Owned Units: 37
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, Ohio - OH, Oklahoma - OK, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No
Support Training
Financial Assistance Provided: Yes
Specify: Franchisor can help franchisees attain financing.
Site Selection Assistance: Yes
Specify: Franchisor can help franchisee with location selection, lease negotiation, site buildout, etc.
Lease Negotiation Assistance: Yes
Specify: Franchisor can help franchisee with location selection, lease negotiation, site buildout, etc.
Recruiting Assistance: Yes
Specify: We have partnerships with various search firms that help us to successfully staff locations.
Cooperative Advertising: No
Ideal Candidate
Owner-Operator: Drive marketing and sales, manage operations, engage in community building.
Semi-Absentee/Executive Ownership Model: Oversee operations through KPIs, support team development, manage strategic growth.
IDEAL CANDIDATE
Engaged in their business, good leadership qualities, excellent communicators, passionate about fitness, and eager to have a positive community impact.
Financial Detail
Cash Investment: $60,000
Total Investment: $150,000 - $350,000
Minimum Net Worth: $300,000
Single Unit Franchise Fee: $40,000
Franchise Fee for Each Additional Unit: 2 Units: $73,500; 3 Units: $103,750
Royalty: 7%
Ad: 2%
Other Fees: NA
Average Number of Employees: 1-5
Item 19: Yes
Visa Candidates: No
Passive Ownership: No
Semi-Passive Ownership: Yes
Specify: Owner-Operator: Drive marketing and sales, manage operations, engage in community building.
Semi-Absentee/Executive Ownership Model: Oversee operations through KPIs, support team development, manage strategic growth.
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: No