Established
2017
Franchise Units
1
Minimum Investment
$300,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
The Modern Vegan has quickly carved out a strong identity in the fast-growing plant-based dining space by proving one powerful idea: vegan food can be indulgent, familiar, and wildly craveable. Built around classic comfort favorites—burgers, fries, shakes, wings, and sandwiches—The Modern Vegan delivers a 100% plant-based menu that appeals not only to vegans, but also to flexitarians, health-conscious diners, and mainstream consumers looking for better-for-you alternatives without sacrificing taste.
Positioned as a modern, fast-casual concept, the brand blends bold flavors, edgy branding, and operational simplicity. Its menu is designed for speed, consistency, and scalability, making it an attractive franchise opportunity in urban markets, college towns, lifestyle centers, and high-traffic suburban corridors across the United States. As consumer demand for sustainable, ethical, and plant-based food continues to rise, The Modern Vegan stands out as a brand that converts curiosity into loyalty—and repeat business.
Why Invest in This Franchise?
The Modern Vegan operates at the intersection of multiple high-growth trends: plant-based eating, fast-casual dining, and socially conscious consumerism. This combination creates strong demand, broad customer appeal, and long-term relevance.
Key reasons investors are drawn to the brand include:
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Rapidly expanding plant-based food market in the USA
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Menu that attracts vegans, vegetarians, and non-vegans alike
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Streamlined operations with no raw meat handling
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Strong branding and cult-like local following in core markets
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Lower food safety risks compared to traditional QSR concepts
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Alignment with sustainability, wellness, and ethical eating trends
Background
The Modern Vegan was founded in 2017 in Las Vegas, Nevada. The brand was created by Amy and Steven Brown, entrepreneurs with a mission to make plant-based food accessible, exciting, and mainstream. What began as a single location quickly gained traction due to its bold flavors, generous portions, and welcoming, non-preachy approach to vegan cuisine.
Over the years, the brand expanded across the Las Vegas market, building a loyal customer base and refining its operating systems before entering franchising. Today, The Modern Vegan operates 1 active units across the United States, with a growing pipeline of franchise development focused on strategic markets.
Industry Category:
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Fast-Casual Restaurant
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Plant-Based / Vegan Dining
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Quick Service & Lifestyle Food Concepts
Market Presence:
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Strong brand recognition in Nevada
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Expanding franchise footprint across key U.S. markets
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Popular among millennials, Gen Z, and health-aware consumers
Support Training
The Modern Vegan franchise system is built to support both first-time operators and experienced multi-unit investors through a structured, hands-on support model.
Pre-Launch Support:
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Site selection guidance and territory evaluation
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Lease review and space planning assistance
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Restaurant layout, kitchen design, and equipment specifications
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Vendor sourcing and supply chain setup
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Pre-opening marketing strategy and launch planning
Training Programs:
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Comprehensive initial training covering operations, food preparation, and brand standards
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Management and staff training modules
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POS systems, inventory control, and cost management education
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Customer service and brand experience training
Marketing & Brand Support:
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National brand positioning and creative assets
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Digital marketing guidance, social media playbooks, and promotional calendars
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Local store marketing strategies tailored to each market
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Ongoing menu innovation and limited-time offers
Ongoing Support:
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Dedicated franchise support team
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Regular performance reviews and operational audits
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Continuous training updates and system improvements
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Access to best practices from top-performing locations
Ideal Candidate
The Modern Vegan is well-suited for entrepreneurs who believe in the future of plant-based dining and want to operate a values-driven yet highly commercial food business.
Ideal candidates typically have:
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A passion for food, hospitality, or emerging lifestyle brands
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Experience in restaurants, QSR, retail, or multi-unit operations (preferred, not mandatory)
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Strong people management and leadership skills
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Adequate capital to invest and scale responsibly
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Interest in owning one or multiple units over time
Location Preferences:
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Urban and suburban markets with strong foot traffic
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College towns and mixed-use developments
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Areas with health-conscious, younger, and trend-driven demographics
Owner-operators and semi-absentee investors can both succeed within the system when aligned with brand standards and operational expectations.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $300,000 – $650,000 |
| Minimum Investment Required | ~$300,000 |
| Franchise Fee | $35,000 – $45,000 |
| Number of Franchise Units | Multiple active units (USA) |
| Leasehold Improvements / Build-Out | $150,000 – $300,000 |
| Kitchen Equipment & Fixtures | $70,000 – $120,000 |
| Furniture, Signage & POS Systems | $25,000 – $50,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Working Capital (3–6 months) | $30,000 – $70,000 |
| Royalty Fee | Industry-standard % of gross sales |
| Marketing / Brand Fund Contribution | Standard system-wide contribution |
| Expected Break-Even Period | 18 – 30 months (location dependent) |
| Estimated ROI Potential | Varies by market, operations & scale |
| Primary Revenue Streams | Dine-in, takeout, delivery, catering |
