2018
2
$301,000
$35,000
$531,000
No
Daily Veg is a dynamic, 100% vegan quick-service restaurant (QSR) redefining plant-based dining in the United States. Founded in 2018 and franchising since 2021, Daily Veg offers a vibrant menu that seamlessly blends acai bowls, smoothies, vegan burgers, milkshakes, and wraps. With locations in Wilmington and Newark, Delaware, the brand is rapidly expanding, inviting passionate entrepreneurs to join its mission of promoting animal-free, planet-friendly food.
Thriving Market Demand: The plant-based food industry is experiencing significant growth, with the vegan quick-service restaurant sector expanding at a 25% annual rate.
Dual-Niche Appeal: By combining acai bowls and smoothies with vegan burgers and milkshakes, Daily Veg attracts a broad customer base, enhancing market reach.
Proven Business Model: Founded by Daniel McKelvey, who previously grew and sold Pure Raw Juice, Daily Veg benefits from experienced leadership and a solid operational framework.
Comprehensive Support: Franchisees receive extensive training, site selection assistance, and ongoing operational support, ensuring a smooth and successful business journey
Established: 2018
Franchising Since: 2021
Founder: Daniel McKelvey
Parent Company: Daily Veg Franchise Group LLC
Headquarters: 5335B Limestone Rd, Wilmington, DE 19808
Franchise Units: 1 corporate-owned, 1 franchised (as of 2022)
Market Presence: Delaware (DE), Florida (FL), Maryland (MD), New Jersey (NJ), New York (NY), Pennsylvania (PA)
Industry Category: Quick-Service Restaurants (QSR), Vegan Cuisine
Daily Veg provides a comprehensive support system designed to ensure franchisee success from the very beginning and throughout the lifecycle of the business. This includes:
Site Selection Assistance: Expert guidance to choose high-traffic, profitable locations based on demographic and market analysis.
Lease Negotiation: Support from experienced franchise consultants to secure favorable lease terms.
Store Design & Setup: Assistance with store layout, equipment installation, and decor to maintain brand consistency.
Licensing & Permits: Help navigating local and state regulations for smooth legal compliance.
Corporate Training Program: 2 weeks of hands-on training at a corporate Daily Veg location covering operations, menu preparation, inventory management, and customer service.
Onsite Training at Franchise Location: 2 additional weeks at the new franchise location to ensure proper implementation of Daily Veg’s operational standards.
Management & Staff Training: Training modules for hiring, staff management, and leadership development.
Ongoing Operational Guidance: Monthly check-ins, performance reviews, and troubleshooting support from the corporate team.
Standard Operating Procedures (SOPs): Detailed manuals covering food prep, hygiene, customer service, and inventory control.
Supply Chain Assistance: Preferred vendor partnerships to ensure quality ingredients and cost efficiency.
Branding & Advertising: Templates and guidance for local marketing campaigns, including social media, flyers, and in-store promotions.
Digital Marketing Assistance: Support for website setup, online ordering platforms, and social media marketing strategies.
Promotional Launch Plan: Marketing roadmap to maximize foot traffic and visibility during store opening.
Webinars & Workshops: Regular sessions on new products, operational improvements, and industry trends.
Franchisee Network: Access to a community of franchisees for sharing best practices, insights, and problem-solving.
Performance Analytics: Reporting tools and KPIs to monitor sales, costs, and profitability.
Summary: Daily Veg ensures that franchisees are fully equipped with the knowledge, tools, and ongoing support to run a profitable, efficient, and customer-loved vegan quick-service restaurant.
Daily Veg is looking for passionate and driven individuals who are ready to invest in a thriving plant-based food business. The ideal franchisee embodies a combination of business acumen, operational discipline, and a genuine love for vegan cuisine.
Genuine interest in vegan food, health, and sustainability.
Enthusiastic about promoting a plant-based lifestyle and engaging with the growing community of health-conscious consumers.
Motivated and self-driven with the ability to take initiative.
Comfortable with managing daily operations, staff, and business finances.
Demonstrates problem-solving skills and the capacity to adapt in a fast-paced restaurant environment.
Strong communication and interpersonal skills to build rapport with customers and staff.
Committed to delivering an exceptional customer experience, maintaining high service standards.
Capable of creating a friendly, community-focused atmosphere in-store.
Prior experience in business management, retail, or food service is preferred but not mandatory.
Ability to invest the required capital and manage working capital efficiently.
Willingness to follow corporate systems, SOPs, and marketing guidelines to ensure brand consistency.
Preferably located in high-traffic, urban, or suburban areas with growth potential for QSR and vegan food trends.
Committed to long-term growth, taking an active role in the business.
The ideal Daily Veg franchisee is entrepreneurial, customer-focused, financially capable, and passionate about plant-based living. They are ready to join a growing vegan QSR brand with a strong support system and a proven business model.
| Category | Details (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment | $301,000 – $531,000 |
| Initial Cash Investment | $125,000 |
| Minimum Net Worth Required | $125,000 – $150,000 |
| Royalty Fee | 5% of gross sales |
| Advertising Fee | 1% of gross sales |
| Average Number of Employees | 12 |
| Break-Even Time | 12 – 24 months (depending on location and operational efficiency) |
| Revenue Streams | In-store sales, online orders, catering, potential food truck operations |
| Expected ROI | Varies; specific figures available upon request (refer to Franchise Disclosure) |
| Infrastructure Cost | Includes store setup, kitchen equipment, interior design, signage (part of total investment) |
| Marketing Budget | Recommended portion included within total investment for launch promotions |
| Working Capital | Sufficient for 3–6 months of operational expenses (part of total investment) |
