Established
2010
Franchise Units
20
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
In today’s beauty-driven economy, consumers want fast, affordable, and high-quality styling without the time commitment of a full-service salon. The Smoothbar has built its reputation around that simple yet powerful idea—offering professional blowouts and styling services in a modern, welcoming, and highly efficient salon environment.
Positioned within the fast-growing blow dry bar and beauty services segment, The Smoothbar focuses on convenience, consistency, and experience. Clients don’t just come in for a hairstyle—they come in for confidence, convenience, and a polished look that fits their busy lifestyle.
Across the United States, demand for express beauty services continues to grow as consumers prioritize self-care and personal grooming. The Smoothbar franchise taps directly into this trend, offering franchisees a streamlined business model in a recurring, relationship-driven industry. With strong brand positioning, simplified operations, and high client retention potential, The Smoothbar stands out as an attractive opportunity for entrepreneurs entering the beauty franchise sector.
Background
Established Year: 2010
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Franchising Since: 2015
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Franchise Active Units: 20+ locations across the United States
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Industry Category: Beauty & Personal Care / Blow Dry Bar Franchise
The Smoothbar was founded by beauty industry professionals who identified a gap between high-end salon services and quick, affordable styling options. The founders envisioned a boutique salon experience that combined luxury aesthetics with everyday affordability.
Over the years, the brand evolved from a single flagship location into a growing franchise network serving multiple U.S. markets. The company has maintained strong standards in training, service delivery, and brand consistency.
Support Training
One of the biggest advantages of joining The Smoothbar franchise network is the comprehensive support system offered to franchisees.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease negotiation assistance
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Salon layout design and build-out guidance
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Vendor sourcing and equipment procurement
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Pre-opening marketing campaigns
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Hiring and recruitment support
Initial Training Program
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Hands-on operational training at a corporate location
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Customer service excellence workshops
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Staff training systems for stylists
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POS system and scheduling software training
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Inventory management processes
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Financial management fundamentals
Marketing & Branding Support
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Grand opening campaign templates
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Social media strategy and content guidelines
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Digital marketing framework
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Local store marketing support
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Brand-compliant promotional materials
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Seasonal campaign strategies
Ongoing Operational Support
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Regular performance reviews
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Field support visits
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Ongoing stylist training updates
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Operations manual updates
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Franchisee networking and peer collaboration
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Vendor partnership discounts
Ideal Candidate
The Smoothbar franchise is ideal for entrepreneurs who are:
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Passionate about beauty, fashion, or customer service
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Interested in owning a service-driven retail business
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Strong in team management and leadership
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Community-oriented and relationship-focused
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Financially prepared for a mid-range investment
You do not need to be a licensed cosmetologist to own a Smoothbar franchise. However, having prior experience in retail management, hospitality, or customer-facing industries can be beneficial.
Ideal candidates typically:
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Have a net worth of $300,000+
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Possess liquid capital of $100,000+
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Prefer high-traffic retail or lifestyle center locations
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Aim to scale into multi-unit ownership
This opportunity works well for semi-absentee investors with strong management systems, as well as hands-on owner-operators who want to build a community-centered beauty brand.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Required | $180,000 |
| Franchise Fee | $35,000 |
| Leasehold Improvements | $60,000 – $120,000 |
| Equipment & Fixtures | $40,000 – $75,000 |
| Initial Inventory | $10,000 – $20,000 |
| Marketing & Grand Opening Budget | $15,000 – $25,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fees | 6% of Gross Revenue |
| Marketing Fund Contribution | 2% of Gross Revenue |
