Established
2015
Franchise Units
2
Minimum Investment
$250,000
Franchise Fee
$45,000
Total Investment Range
$450,000
Home Based
No
Description
The Sweat Shack is redefining modern wellness through premium infrared sauna therapy, red light treatments, and recovery-focused services designed for today’s health-conscious consumer. Positioned at the intersection of fitness, self-care, and holistic health, the brand offers a boutique-style studio experience that blends science-backed therapies with a sleek, welcoming environment.
As demand for alternative wellness solutions continues to grow across the United States, The Sweat Shack stands out with its focused service model, recurring membership structure, and strong lifestyle appeal. The brand caters to busy professionals, athletes, fitness enthusiasts, and wellness seekers looking for detoxification, stress relief, muscle recovery, and improved overall well-being.
Unlike traditional gyms or day spas, The Sweat Shack operates with a streamlined service offering and a relatively low staffing requirement. This creates an attractive operational model for franchisees seeking scalability, predictable recurring revenue, and a business aligned with the booming wellness industry.
Background
Established Year: 2015
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Franchise Expansion Began: 2022
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Franchise Active Units: 2
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Industry Category: Wellness, Recovery & Infrared Sauna Studio
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Ownership: Privately held wellness brand
The Sweat Shack was founded with a clear mission: to make advanced wellness therapies accessible, affordable, and community-focused. Recognizing the rising demand for recovery services outside traditional gym environments, the founders developed a boutique concept centered around infrared sauna therapy and complementary wellness modalities.
The brand’s journey began with a flagship location that quickly gained traction through word-of-mouth, strong social media engagement, and a loyal membership base. Seeing consistent demand and scalable operational metrics, the company expanded into franchising to accelerate nationwide growth.
Today, The Sweat Shack continues to build its presence across the United States, targeting suburban markets, high-income urban neighborhoods, and health-focused communities. Its niche positioning within the wellness and recovery segment allows it to operate competitively alongside gyms, yoga studios, and med-spas while maintaining a distinct identity.
Support Training
The Sweat Shack offers comprehensive franchise support to ensure owners are equipped for long-term success.
Pre-Launch Support
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Site selection assistance and territory analysis
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Lease negotiation guidance
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Studio layout and build-out support
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Vendor partnerships for sauna and equipment procurement
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Pre-opening marketing strategy and local awareness campaigns
Initial Training
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In-depth operational training
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Technology systems and booking software training
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Membership sales and customer experience training
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Wellness education to understand service benefits and client communication
Marketing Support
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National brand marketing initiatives
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Social media strategy templates
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Grand opening marketing campaigns
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Digital advertising guidance
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Ongoing promotional support
Operational & Ongoing Support
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Dedicated franchise support team
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Performance benchmarking
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Ongoing education and product updates
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Operations manual and system upgrades
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Peer network collaboration opportunities
This layered support system allows franchisees—whether experienced operators or new entrepreneurs—to launch confidently and scale efficiently.
Ideal Candidate
The Sweat Shack is well-suited for entrepreneurs who are passionate about health, wellness, and community engagement.
Ideal Candidates May Include:
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Fitness enthusiasts or wellness advocates
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Former corporate professionals seeking lifestyle flexibility
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Multi-unit operators expanding into the wellness category
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Investors interested in membership-based businesses
Key Traits:
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Strong leadership and customer service mindset
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Sales-driven and community-oriented
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Comfortable managing staff and overseeing daily operations
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Financial capability to invest in build-out and initial marketing
No medical or clinical background is required. However, an appreciation for holistic health and client experience is highly beneficial.
Financial Detail
Total Investment Required: $250,000 – $450,000
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Minimum Investment: Approximately $250,000
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Franchise Fee: $45,000
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Studio Size: Typically 1,200 – 2,000 sq. ft.
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Build-Out & Infrastructure Costs: $120,000 – $200,000
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Equipment & Sauna Systems: $60,000 – $100,000
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Marketing Budget (Launch): $15,000 – $25,000
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Working Capital: $30,000 – $50,000
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Royalty Fees: 6% of gross revenue
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Marketing/Brand Fund Contribution: 2%
