Established
2016
Franchise Units
1
Minimum Investment
$350,000
Franchise Fee
$45,000
Total Investment Range
$650,000
Home Based
No
Description
The Warrior Factory is more than a fitness center — it’s an indoor ninja obstacle training facility built around strength, agility, confidence, and community. Inspired by the explosive popularity of obstacle course competitions and ninja-style training, this franchise taps directly into America’s demand for fun, family-friendly fitness experiences.
Positioned within the booming youth sports and experiential fitness industry, The Warrior Factory offers structured classes for kids, teens, and adults, open gym sessions, birthday parties, competitive training, and league events. Unlike traditional gyms that rely heavily on memberships alone, this model creates multiple revenue streams while fostering strong community engagement.
The brand’s appeal lies in its unique blend of athletic development and entertainment. Parents are actively seeking alternatives to screen time, and The Warrior Factory delivers a structured, skill-building environment where children develop strength, coordination, and confidence. At the same time, adult athletes and competitive fitness enthusiasts find a challenging and supportive training space.
Background
Established: 2016
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Industry Category: Youth Sports Training & Experiential Fitness
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Market Presence: United States
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Franchise Active Units: 1
The Warrior Factory was founded by passionate obstacle course athletes and fitness professionals who saw the opportunity to bring structured ninja-style training into a safe, family-focused indoor facility. What began as a single training center quickly gained attention as ninja competitions and obstacle racing grew in popularity nationwide.
As demand increased, the founders refined their systems, safety protocols, coaching curriculum, and operational processes. The brand evolved from a training gym into a replicable franchise model designed for scalability.
Today, The Warrior Factory operates as a youth-focused athletic training facility while maintaining appeal for teens and adults. Its growth reflects the broader shift toward experiential fitness — facilities that combine fun, community, and structured development.
Support Training
The Warrior Factory franchise system is built to support both first-time entrepreneurs and experienced multi-unit operators.
Pre-Launch Support
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Site selection guidance
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Demographic and territory analysis
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Lease negotiation assistance
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Facility layout and obstacle design support
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Equipment sourcing and vendor relationships
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Pre-opening marketing strategy
Initial Training
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Comprehensive operational training
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Staff hiring and onboarding processes
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Safety certification and protocols
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Curriculum and class structure training
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Software and booking system training
Marketing Support
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Grand opening campaign planning
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Digital marketing strategy templates
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Social media playbooks
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Email and membership retention campaigns
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Ongoing brand marketing initiatives
Operational Support
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Standard operating procedures
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Coaching program updates
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Event programming frameworks
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National brand promotions
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Ongoing franchisee coaching
Ongoing Development
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Peer collaboration network
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Franchise conferences
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Performance benchmarking
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Continuous program innovation
Ideal Candidate
The Warrior Factory franchise is ideal for:
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Passionate fitness enthusiasts
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Youth sports advocates
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Former athletes or coaches
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Community-driven entrepreneurs
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Investors seeking semi-absentee opportunities (with strong management)
Key Traits:
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Leadership and team-building skills
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Passion for youth development
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Strong customer service mindset
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Ability to invest in a 5,000–10,000 sq. ft. facility
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Willingness to engage in local marketing and community outreach
While prior fitness industry experience is helpful, it is not mandatory. The brand provides comprehensive training systems, making it accessible to motivated business owners from various professional backgrounds.
Financial Detail
Total Investment Required: $350,000 – $650,000
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Minimum Investment Required: Approx. $350,000
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Franchise Fee: $45,000
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Facility Size: 5,000 – 10,000 sq. ft.
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Infrastructure & Build-Out: $180,000 – $300,000
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Equipment & Obstacles: $75,000 – $150,000
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Initial Marketing Budget: $15,000 – $25,000
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Working Capital (3–6 months): $50,000 – $100,000
