Established
2017
Franchise Units
20
Minimum Investment
$400,000
Franchise Fee
$45,000
Total Investment Range
$750,000
Home Based
No
Description
The Yard Milkshake Bar has redefined what a traditional milkshake shop looks like in America. What started as a creative dessert concept quickly turned into a nationally recognized brand known for its over-the-top milkshakes, edible cookie dough, specialty sundaes, and Instagram-worthy presentation.
This isn’t just a dessert shop — it’s a social media phenomenon and an experience-driven retail concept. Customers don’t simply walk in for ice cream; they come for shareable moments, eye-catching creations, and indulgent treats that feel premium and celebratory. Each product is carefully crafted with vibrant toppings, custom jars, and bold flavor combinations that command attention both in-store and online.
Positioned in the fast-growing dessert and specialty treat segment, The Yard Milkshake Bar capitalizes on experiential dining trends, impulse purchases, and family-friendly traffic. The brand thrives in high-visibility retail centers, lifestyle districts, tourist areas, and mixed-use developments across the United States.
Background
Chelsea Green and Logan Green founded The Yard Milkshake Bar in 2017 in Alabama. The concept began as a passion project centered around handcrafted milkshakes served in collectible mason jars. The overwhelming response from customers and social media audiences fueled rapid growth and national interest.
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Established: 2017
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Industry Category: Dessert / Ice Cream / Specialty Beverage Franchise
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Founders: Chelsea Green & Logan Green
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Franchise Model Launch: Shortly after initial success
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Active Franchise Units: 20+ locations across the United States and expanding
The brand gained additional visibility after appearing on the television show Shark Tank, which further strengthened its national profile and credibility.
Support Training
Franchisees receive comprehensive support from day one, structured to ensure smooth launch and long-term success.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Store design and layout planning
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Vendor and supply chain setup
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Construction oversight and equipment guidance
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Grand opening marketing strategy
Training Program
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In-depth operations training at corporate facilities
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Product preparation and quality control training
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Inventory management systems
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Customer service excellence standards
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POS system training
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Hiring and staff onboarding procedures
Marketing & Branding Support
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National brand campaigns
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Social media content guidance
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Local store marketing playbooks
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Influencer and event strategy support
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Seasonal promotional assets
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Digital advertising consultation
Ongoing Operational Support
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Dedicated franchise business consultants
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Performance benchmarking
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Menu innovation and product rollouts
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Supply chain optimization
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Ongoing coaching and profitability guidance
Ideal Candidate
The Yard Milkshake Bar is best suited for:
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Entrepreneurs seeking a fun, high-energy retail food concept
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Multi-unit operators expanding into dessert or specialty retail
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Investors with strong local market knowledge
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Family business operators
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Owner-operators who enjoy community engagement
Preferred Qualifications:
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Business management experience
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Strong leadership and team-building skills
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Customer service mindset
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Ability to manage a retail storefront environment
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Financial capacity to meet investment requirements
Ideal markets include suburban retail centers, lifestyle plazas, college towns, tourist districts, and entertainment corridors with strong foot traffic.
Financial Detail
| Category | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $400,000 – $750,000 |
| Minimum Investment Required | Approx. $400,000 |
| Franchise Fee | $45,000 |
| Royalty Fee | ~6% of Gross Sales |
| Marketing/Brand Fund Fee | ~2% of Gross Sales |
| Leasehold Improvements | Varies by location |
| Equipment & Fixtures | Included in total investment |
| Initial Inventory | Included in total investment |
| Working Capital (3–6 Months) | Recommended reserve |
| Estimated Break-Even Time | 18–30 Months (location dependent) |
