Established
1999
Franchise Units
75
Minimum Investment
$35,000
Franchise Fee
$20,000
Total Investment Range
$75,000
Home Based
No
Description
In today’s experience-driven economy, parents are looking for more than just extracurricular activities—they want structured programs that build confidence, creativity, and coordination in their children. That’s exactly where Tippi Toes has carved out a powerful niche. This nationally recognized children’s dance franchise brings high-energy, curriculum-based dance programs directly to schools, childcare centers, community spaces, and private venues.
Unlike traditional brick-and-mortar dance studios, Tippi Toes operates through a mobile, relationship-based business model. Franchisees partner with preschools, daycare centers, and elementary schools to deliver fun, professionally designed dance classes on-site. The result? Lower overhead, strong margins, and recurring revenue through session-based enrollments.
With a reputation built on positivity, age-appropriate choreography, and structured lesson plans, Tippi Toes has positioned itself as a leader in the children’s enrichment and youth activities industry across the United States. For entrepreneurs seeking a scalable, purpose-driven business that combines profitability with community impact, Tippi Toes offers a compelling opportunity.
Background
Established: 1999
-
Franchising Since: 2009
-
Founders: Megan Reilly and Tricia Reilly
-
Industry Category: Children’s Dance & Youth Enrichment Franchise
-
Headquarters: United States
-
Franchise Active Units: 75+ locations across multiple U.S. states
Tippi Toes was founded by sisters Megan and Tricia Reilly, who were passionate about bringing structured, joyful dance programs into early childhood environments. What began as a local initiative quickly expanded due to strong demand from schools and parents.
The founders recognized a gap in the market: many preschools wanted enrichment programs but lacked space or resources to run in-house dance classes. Tippi Toes solved that problem by bringing fully developed lesson plans, music, choreography, and trained instructors directly into partner locations.
Over the years, the company refined its curriculum, branding, and franchise model to ensure consistency and scalability. Today, Tippi Toes operates across various regions in the United States, serving thousands of children annually.
Support Training
One of the biggest strengths of Tippi Toes is its structured franchise support system. The franchisor understands that many investors may not come from dance or education backgrounds, so comprehensive training is provided.
Pre-Launch Support
-
Territory analysis and market guidance
-
Business setup assistance
-
School partnership outreach templates
-
Marketing launch toolkit
-
Licensing and compliance guidance
Initial Training
-
Curriculum training and choreography instruction
-
Sales training for securing school partnerships
-
Enrollment strategies
-
Operational systems overview
-
Instructor hiring and management training
Training is typically delivered through a combination of in-person workshops and online modules.
Marketing Support
-
Professionally designed marketing materials
-
Social media content guidance
-
Branding assets and templates
-
Parent communication systems
-
Seasonal promotional campaigns
Ongoing Operational Support
-
Updated lesson plans and music
-
Ongoing coaching calls
-
Peer network collaboration
-
Annual meetings and performance reviews
-
Continuous curriculum updates
This structured support system helps franchisees scale efficiently while maintaining brand standards.
Ideal Candidate
Tippi Toes is ideal for individuals who are passionate about children, community engagement, and business ownership.
Strong Fit Candidates Include:
-
Entrepreneurs seeking a flexible lifestyle business
-
Parents looking for a scalable, family-friendly venture
-
Former educators or dance professionals
-
Sales-driven individuals comfortable building partnerships
-
Multi-unit investors seeking a low-overhead growth model
Key Characteristics:
-
Strong communication and networking skills
-
Ability to manage part-time instructors
-
Community-oriented mindset
-
Willingness to build relationships with schools and childcare centers
No professional dance background is required, but enthusiasm for children’s development and creativity is important.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $20,000 – $30,000 |
| Equipment & Program Materials | $3,000 – $7,000 |
| Initial Marketing & Launch Budget | $3,000 – $8,000 |
| Insurance, Licensing & Legal | $2,000 – $5,000 |
| Technology & Software Systems | $1,000 – $3,000 |
| Training & Travel Expenses | $2,000 – $5,000 |
| Working Capital (3–6 Months) | $10,000 – $20,000 |
| Total Estimated Investment | $35,000 – $75,000 |
