2007
850
₹ 30,00,000
₹ 2,00,000
₹ 30,00,000
No
Titan Eye Plus is more than just an optical store—it’s an integrated eye care and fashion eyewear destination. Built on the values of trust, innovation, and style, the brand delivers world-class optical solutions backed by cutting-edge optometry.
From state-of-the-art eye testing facilities to an extensive collection of over 1,000 eyewear designs, Titan Eye Plus has positioned itself as the go-to destination for anyone seeking accuracy in vision correction and flair in personal style. The brand is also known for transparent pricing, free spectacle insurance, and an exceptional in-store experience, making it stand out in the crowded optical retail segment.
Its stores cater to customers across all income segments—offering budget-friendly options as well as high-end luxury eyewear. Whether it’s prescription glasses, contact lenses, or premium sunglasses, Titan Eye Plus ensures customers find the perfect match for their lifestyle and vision needs.
Unique Selling Points (USPs)
Part of the Tata Group – unmatched brand credibility and customer trust.
Largest organised optical retail chain in India with 860+ stores and growing.
Exclusive in-house brands (Titan, Fastrack) alongside top international labels.
Cutting-edge optometry services and transparent pricing model.
Nationwide brand awareness and repeat customer base.
Indian Market Demand & Consumer Trends
Growing urbanisation and screen exposure have led to higher demand for vision correction.
Rising disposable incomes and fashion consciousness drive premium eyewear purchases.
Eyewear is shifting from a medical necessity to a fashion statement.
Growth Potential
The eyewear market in India is projected to grow at 8–10% CAGR in the coming years, with Titan Eye Plus perfectly positioned to capitalise through franchise expansion.
Brand Popularity & Profitability
As a household name, Titan Eye Plus enjoys strong customer loyalty and generates consistent footfall. Its business model offers 70–75% revenue share to franchisees, making it highly profitable with a potential break-even in as little as 12–24 months depending on location.
Established Year & Founders
Titan Eye Plus was launched in March 2007 by Titan Company Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO). Titan Company itself was founded in 1984 by Xerxes Desai, with its origins in watch manufacturing before diversifying into jewellery, eyewear, and lifestyle accessories.
Brand Journey & Company History
From its first eyewear store in 2007, Titan Eye Plus has grown into India’s largest optical retail chain, setting new benchmarks in quality eye care, style, and customer service. Its “open touch–feel–browse” concept transformed eyewear shopping into a premium lifestyle experience. Over the years, it has added leading global brands such as Ray-Ban, Oakley, Tommy Hilfiger, and Vogue, alongside in-house labels Titan and Fastrack.
Ownership
Titan Eye Plus operates under Titan Company Limited, which is part of the Tata Group, one of India’s most respected corporate houses known for its ethics, trust, and customer focus.
Market Presence
With 860+ stores spread across 384+ cities and towns, Titan Eye Plus is present in metros, Tier 1, Tier 2, and even emerging Tier 3 markets. Its outlets serve millions of customers annually, combining professional eye testing, stylish frames, premium lenses, and after-sales services.
Industry Category
Titan Eye Plus operates in the eyewear and optical retail industry, bridging healthcare and lifestyle fashion—a category witnessing robust growth in India due to rising eye health awareness and fashion-driven purchasing.
Pre-launch Support
Guidance on site selection and lease negotiation.
Assistance with store layout, design, and interiors to match brand standards.
Help with licenses, permits, and inventory procurement.
Operational Training
Comprehensive staff training on sales, customer handling, product knowledge, and optometry.
Use of billing, POS, and CRM software for smooth operations.
Marketing Support
National and regional advertising campaigns.
In-store branding kits, product display guidance, and festive promotions.
Social media and local digital marketing assistance.
Ongoing Support
Regular business performance audits and operational reviews.
Dedicated relationship manager for business queries.
Continuous product updates and seasonal launches.
Entrepreneurial Mindset
Someone willing to take ownership of the business, be hands-on with operations, and build strong customer relationships.
A proactive decision-maker who can adapt to retail trends and local customer preferences.
Passion for Retail & Customer Service
While optical/eyewear experience is not mandatory, passion for serving customers and delivering a great in-store experience is crucial.
Should be comfortable engaging with customers and understanding their lifestyle needs.
Business Background
Prior experience in retail, healthcare, fashion, or lifestyle products is preferred but not compulsory.
First-time investors can succeed with Titan Eye Plus thanks to the training and operational support provided.
Financial Capability
Should be able to invest ₹30–50 lakh in store setup, interiors, inventory, and initial operations.
Must also maintain sufficient working capital to cover salaries, utilities, and marketing until break-even.
Location Advantage
The franchisee should secure a prime retail space of 450–600 sq. ft. in high-footfall areas such as malls, commercial streets, or near residential hubs.
Locations in Tier 1 and Tier 2 cities with growing fashion and eye-care awareness have higher success potential.
Commitment to Brand Standards
Willingness to follow Titan Eye Plus’s operational guidelines, service protocols, and visual merchandising standards.
Must maintain brand reputation by ensuring consistent customer satisfaction.
Team Management Skills
Ability to hire, train, and retain skilled staff such as optometrists, sales associates, and store managers.
Should encourage a customer-first culture among the team.
In short: Titan Eye Plus is ideal for serious, service-driven entrepreneurs who have the investment capacity, the right location, and the commitment to uphold Tata Group’s brand image while benefiting from a proven and profitable business model.
| Particulars | Estimated Amount |
|---|---|
| Total Investment | ₹30–50 lakh |
| Franchise Fee | ₹55,000 (one-time) |
| Store Setup & Interiors | ₹10–15 lakh |
| Initial Inventory | ₹8–12 lakh |
| Marketing Budget | ₹2–4 lakh |
| Working Capital | ₹3–5 lakh |
| Royalty / Revenue Share | 25–30% to Titan; franchise retains 70–75% |
| Break-even Time | 12–36 months |
| ROI Potential | High, with steady annual growth |
A Titan Eye Plus store doesn’t rely on a single product — it earns from multiple complementary categories, which ensures steady cash flow and high average billing per customer.
Core revenue driver for the business.
Customers purchase frames along with prescription lenses, which can range from budget-friendly to premium designer brands.
Options include single vision, bifocal, and progressive lenses with additional coatings (anti-glare, blue light filter, etc.), which increase the average ticket size.
2. Sunglasses (Fashion & Performance)
Branded sunglasses from Titan, Fastrack, Ray-Ban, Oakley, Vogue, Tommy Hilfiger, and others.
Seasonal and festive promotions drive higher sales during summer and holiday seasons.
Attracts customers even without prescription needs, expanding the store’s audience.
Daily, monthly, and yearly disposable contact lenses from brands like Bausch & Lomb, Acuvue, and Alcon.
Coloured contact lenses for fashion-conscious customers.
Higher profit margins due to repeat purchases and subscription-based buying habits.
Cleaning kits, lens solutions, spectacle cases, cords, chains, and protective pouches.
Low-ticket but high-margin items that encourage impulse buys at checkout.
Stores offer computerised eye testing and advanced optometry services.
Eye tests can be free (to drive product sales) or charged nominally in certain formats.
Builds trust and often converts into eyewear purchases.
Premium add-ons such as blue-light blocking lenses, transition (photochromic) lenses, anti-reflective coatings, and high-index lenses.
These upsells significantly boost profit margins without increasing store space or staffing needs.
Supplying bulk eyewear and safety glasses to companies, schools, and sports organisations.
Expands business beyond walk-in retail customers.
Why Multiple Revenue Streams Matter:
By combining retail sales with services and recurring purchases, Titan Eye Plus franchisees can smooth out seasonal dips in demand and achieve higher revenue stability. Many customers return every 1–2 years for updated prescriptions, creating a built-in repeat business cycle.
