Established
1923
Franchise Units
3000
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
Berger Paints, one of India’s leading paint companies, offers a lucrative franchise opportunity for entrepreneurs looking to enter the ever-growing home improvement and décor industry. With a wide range of decorative and industrial paints, Berger Paints franchise outlets cater to residential, commercial, and industrial clients. Known for innovation, quality, and sustainability, Berger ensures strong brand recall and a loyal customer base across the country.
Why Invest in a Berger Paints Franchise?
🟢 Established & Trusted Brand:
Berger Paints, founded in 1923, is India’s second-largest paint company with a legacy of over 100 years. Its strong brand recall, innovative products, and widespread presence make it a household name across India.
🎯 Fast-Growing Industry:
India’s decorative paints and coatings market is growing rapidly, fueled by rising real estate demand, urbanization, and home renovation trends. Berger Paints is at the forefront of this growth with eco-friendly, high-performance products.
💼 Low Investment, High Return:
The Berger Paints franchise model offers low setup costs, attractive profit margins, and fast ROI, making it ideal for both new and experienced entrepreneurs.
📦 Strong Supply Chain & Support:
Franchisees receive complete training, marketing support, and inventory management from the company – ensuring smooth operations and sustained growth.
🌍 Widespread Demand Across India:
With increasing demand in both urban and rural markets, Berger Paints has a solid consumer base and growing distributor network, making it a scalable and future-ready business.
Key Benefits of the Berger Paints Franchise:
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Trusted brand with 100+ years of heritage
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Continuous product innovation
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Affordable entry point
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Full operational & marketing support
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Evergreen demand in real estate, home décor & industrial sectors
Background
Berger Paints India Ltd. began its journey in 1923 as Hadfield’s (India) Limited in Kolkata. It was later acquired by the UK-based Jenson & Nicholson, becoming a part of the global Berger group. In 1991, it was taken over by the Dhingra brothers—Kuldip Singh Dhingra and Gurbachan Singh Dhingra—marking a new era of rapid expansion and innovation.
Today, Berger Paints stands as India’s second-largest paint company and operates in the decorative, industrial, protective coatings, and construction chemicals sectors. The company has:
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16+ manufacturing units across India
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Presence in 4 countries (India, Nepal, Poland, and Russia)
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A distribution network of 25,000+ dealers
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Headquartered in Kolkata, West Bengal
With constant innovation, eco-friendly products, and digital transformation, Berger continues to lead the market in terms of quality and customer satisfaction.
Support Training
Berger Paints provides comprehensive support to ensure franchisee success:
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Initial Training: Product knowledge, retail operations, sales, and customer handling.
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Site Selection Assistance: Guidance on choosing the right location.
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Marketing & Branding: Support for local advertising, branding material, and digital promotions.
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Inventory Management: Support in stock planning and supply chain logistics.
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Technical Support: On-site and remote assistance from Berger's team of experts.
Ideal Candidate
The ideal Berger Paints franchisee should:
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Be passionate about the retail and interior décor industry.
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Possess strong business acumen and management skills.
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Have prior experience in sales, retail, or building materials (preferred but not mandatory).
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Be capable of investing time and capital into the business.
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Have a commercial property or willingness to acquire space in a high-footfall area.
Financial Detail
| Category | Details |
|---|---|
| Established Year | 1923 |
| Franchise Type | Dealer/Shop-in-Shop/Retail Outlet |
| Franchise Fee | ₹1 – ₹2 Lakhs (approx.) |
| Total Investment Range | ₹10 Lakhs – ₹20 Lakhs |
| Minimum Investment | ₹10 Lakhs |
| Royalty/Commission | Varies (based on product line) |
| Franchise Units | 3,000+ dealers and retailers in India |
| Space Required | 300 – 600 sq. ft. (depending on model) |