1923
3000
₹ 10,00,000
₹ 1,00,000
₹ 10,00,000
No
Berger Paints, one of India’s leading paint companies, offers a lucrative franchise opportunity for entrepreneurs looking to enter the ever-growing home improvement and décor industry. With a wide range of decorative and industrial paints, Berger Paints franchise outlets cater to residential, commercial, and industrial clients. Known for innovation, quality, and sustainability, Berger ensures strong brand recall and a loyal customer base across the country.
Founded in 1923, Berger Paints has evolved into the second-largest paint company in India. With operations in over 5 countries and 16 manufacturing units across India, Berger serves millions of customers through its extensive distribution network. Its product range includes interior paints, exterior paints, waterproofing solutions, protective coatings, and industrial paints.
The brand's widespread recognition and diverse product portfolio make it a stable and trusted investment opportunity for those entering the retail and services segment of the paint industry.
Berger Paints provides comprehensive support to ensure franchisee success:
Initial Training: Product knowledge, retail operations, sales, and customer handling.
Site Selection Assistance: Guidance on choosing the right location.
Marketing & Branding: Support for local advertising, branding material, and digital promotions.
Inventory Management: Support in stock planning and supply chain logistics.
Technical Support: On-site and remote assistance from Berger's team of experts.
The ideal Berger Paints franchisee should:
Be passionate about the retail and interior décor industry.
Possess strong business acumen and management skills.
Have prior experience in sales, retail, or building materials (preferred but not mandatory).
Be capable of investing time and capital into the business.
Have a commercial property or willingness to acquire space in a high-footfall area.
| Category | Details |
|---|---|
| Established Year | 1923 |
| Franchise Type | Dealer/Shop-in-Shop/Retail Outlet |
| Franchise Fee | ₹1 – ₹2 Lakhs (approx.) |
| Total Investment Range | ₹10 Lakhs – ₹20 Lakhs |
| Minimum Investment | ₹10 Lakhs |
| Royalty/Commission | Varies (based on product line) |
| Franchise Units | 3,000+ dealers and retailers in India |
| Space Required | 300 – 600 sq. ft. (depending on model) |
