1923
3000
₹ 10,00,000
₹ 1,00,000
₹ 10,00,000
No
Berger Paints, one of India’s leading paint companies, offers a lucrative franchise opportunity for entrepreneurs looking to enter the ever-growing home improvement and décor industry. With a wide range of decorative and industrial paints, Berger Paints franchise outlets cater to residential, commercial, and industrial clients. Known for innovation, quality, and sustainability, Berger ensures strong brand recall and a loyal customer base across the country.
🟢 Established & Trusted Brand:
Berger Paints, founded in 1923, is India’s second-largest paint company with a legacy of over 100 years. Its strong brand recall, innovative products, and widespread presence make it a household name across India.
🎯 Fast-Growing Industry:
India’s decorative paints and coatings market is growing rapidly, fueled by rising real estate demand, urbanization, and home renovation trends. Berger Paints is at the forefront of this growth with eco-friendly, high-performance products.
💼 Low Investment, High Return:
The Berger Paints franchise model offers low setup costs, attractive profit margins, and fast ROI, making it ideal for both new and experienced entrepreneurs.
📦 Strong Supply Chain & Support:
Franchisees receive complete training, marketing support, and inventory management from the company – ensuring smooth operations and sustained growth.
🌍 Widespread Demand Across India:
With increasing demand in both urban and rural markets, Berger Paints has a solid consumer base and growing distributor network, making it a scalable and future-ready business.
Trusted brand with 100+ years of heritage
Continuous product innovation
Affordable entry point
Full operational & marketing support
Evergreen demand in real estate, home décor & industrial sectors
Berger Paints India Ltd. began its journey in 1923 as Hadfield’s (India) Limited in Kolkata. It was later acquired by the UK-based Jenson & Nicholson, becoming a part of the global Berger group. In 1991, it was taken over by the Dhingra brothers—Kuldip Singh Dhingra and Gurbachan Singh Dhingra—marking a new era of rapid expansion and innovation.
Today, Berger Paints stands as India’s second-largest paint company and operates in the decorative, industrial, protective coatings, and construction chemicals sectors. The company has:
16+ manufacturing units across India
Presence in 4 countries (India, Nepal, Poland, and Russia)
A distribution network of 25,000+ dealers
Headquartered in Kolkata, West Bengal
With constant innovation, eco-friendly products, and digital transformation, Berger continues to lead the market in terms of quality and customer satisfaction.
Berger Paints provides comprehensive support to ensure franchisee success:
Initial Training: Product knowledge, retail operations, sales, and customer handling.
Site Selection Assistance: Guidance on choosing the right location.
Marketing & Branding: Support for local advertising, branding material, and digital promotions.
Inventory Management: Support in stock planning and supply chain logistics.
Technical Support: On-site and remote assistance from Berger's team of experts.
The ideal Berger Paints franchisee should:
Be passionate about the retail and interior décor industry.
Possess strong business acumen and management skills.
Have prior experience in sales, retail, or building materials (preferred but not mandatory).
Be capable of investing time and capital into the business.
Have a commercial property or willingness to acquire space in a high-footfall area.
| Category | Details |
|---|---|
| Established Year | 1923 |
| Franchise Type | Dealer/Shop-in-Shop/Retail Outlet |
| Franchise Fee | ₹1 – ₹2 Lakhs (approx.) |
| Total Investment Range | ₹10 Lakhs – ₹20 Lakhs |
| Minimum Investment | ₹10 Lakhs |
| Royalty/Commission | Varies (based on product line) |
| Franchise Units | 3,000+ dealers and retailers in India |
| Space Required | 300 – 600 sq. ft. (depending on model) |
