Established
2008
Franchise Units
7
Minimum Investment
$750,000
Franchise Fee
$40,000
Total Investment Range
$1,400,000
Home Based
No
Description
When it comes to authentic, artisan-style pizza, few brands deliver the craftsmanship and visual theater of Tony Sacco's Coal Oven Pizza. Built around the timeless tradition of coal-fired cooking, the brand offers a premium dining experience that blends Old World Italian flavors with modern American hospitality.
Unlike conventional pizza concepts that rely on gas or electric ovens, Tony Sacco’s signature coal oven reaches extremely high temperatures, producing a perfectly blistered crust, smoky flavor profile, and distinct texture that pizza enthusiasts recognize instantly. The result is not just a meal—but a memorable dining experience.
Positioned in the fast-casual to polished-casual segment, Tony Sacco’s appeals to families, professionals, date-night diners, and food lovers seeking elevated pizza in a warm, welcoming atmosphere. With growing consumer demand for authentic ingredients, handcrafted preparation, and experiential dining, the brand stands out in a competitive pizza market across the United States.
For entrepreneurs seeking a differentiated restaurant concept with strong brand identity and loyal customer appeal, Tony Sacco’s Coal Oven Pizza represents a compelling franchise opportunity.
Why Invest in this Franchise?
1. Premium Differentiation in a Crowded Market
Coal-fired pizza is rare compared to traditional pizza chains. The specialty oven creates a unique product that commands premium pricing and strong repeat visits.
2. Strong Consumer Trends
Americans continue to spend heavily on dining out—especially on premium pizza, craft beverages, and experiential dining. The brand aligns with trends favoring artisan preparation and quality ingredients.
3. Flexible Revenue Model
Dine-in, takeout, catering, and delivery provide multiple revenue streams. Upselling opportunities include appetizers, desserts, craft beer, and wine.
4. Recognizable Brand with Loyal Following
Tony Sacco’s has built a reputation for quality, hospitality, and consistency—key factors in building long-term customer loyalty.
5. Operational Systems in Place
Franchisees benefit from established systems, standardized recipes, vendor relationships, and operational playbooks that reduce guesswork.
Background
Established: 2008
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Industry Category: Fast-Casual / Polished Casual Dining (Pizza Restaurant Segment)
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Founding Vision: To bring authentic coal-fired Italian pizza to American communities with a modern dining environment.
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Franchise Active Units: 7
Tony Sacco’s Coal Oven Pizza was founded with a clear mission: to recreate the traditional coal-fired pizza experience using premium ingredients, handcrafted dough, and high-heat coal ovens. The concept quickly gained traction for its distinct flavor and upscale-yet-approachable dining atmosphere.
Over the years, the brand has refined its operating model to focus on efficiency, quality control, and strong community engagement. The restaurants are known for open kitchens, visible coal ovens, and inviting interiors that encourage guests to linger.
Support Training
Tony Sacco’s offers comprehensive franchise support designed to guide investors from site selection to long-term profitability.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Restaurant design and layout planning
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Equipment sourcing and approved vendor lists
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Construction support and timeline management
Training Program
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In-depth operational training at a designated training location
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Hands-on culinary training including dough preparation and coal oven management
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POS system training
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Staffing and management training
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Food safety and compliance standards
Marketing & Grand Opening Support
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Local store marketing strategy
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Digital marketing guidance
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Social media branding assistance
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Grand opening campaign planning
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Ongoing promotional materials and seasonal campaigns
Ongoing Operational Support
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Field support visits
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Performance monitoring and KPI benchmarking
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Supply chain management
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Menu updates and product innovation
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Continued training resources
The franchise system is structured to provide both operational discipline and entrepreneurial flexibility, helping owners maintain brand standards while adapting to local market dynamics.
Ideal Candidate
Tony Sacco’s Coal Oven Pizza is ideal for:
Experienced Restaurant Operators
Entrepreneurs with hospitality or foodservice experience who understand customer service, staffing, and food cost management.
Multi-Unit Investors
Investors seeking to build multiple locations within a territory.
Hands-On Owner-Operators
Individuals who want to be involved in day-to-day operations and build strong community relationships.
Financially Qualified Investors
Candidates with sufficient capital to meet investment requirements and sustain operations through the ramp-up phase.
Market Preference
Strong suburban retail centers, lifestyle centers, high-traffic corridors, and mixed-use developments in growing U.S. markets.
Passion for hospitality, attention to detail, and a commitment to delivering consistent quality are key attributes of successful franchisees.
Financial Detail
| Investment Category | Estimated Cost Range (USD) |
|---|---|
| Initial Franchise Fee | $40,000 – $50,000 |
| Total Initial Investment | $750,000 – $1,400,000 |
| Leasehold Improvements & Build-Out | $300,000 – $600,000 |
| Kitchen Equipment & Coal Oven | $150,000 – $300,000 |
| Furniture, Fixtures & Décor | $75,000 – $150,000 |
| Initial Inventory | $15,000 – $25,000 |
| POS System & Technology | $15,000 – $30,000 |
| Licenses & Permits | $5,000 – $15,000 |
| Insurance | $5,000 – $10,000 |
| Marketing & Grand Opening | $20,000 – $40,000 |
| Training Expenses | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $75,000 – $150,000 |
