Established
2004
Franchise Units
5
Minimum Investment
$300,000
Franchise Fee
$30,000
Total Investment Range
$650,000
Home Based
No
Description
In today’s fast-moving foodservice landscape, health-conscious dining is no longer a trend—it’s a long-term shift in consumer behavior. Tossed has positioned itself at the intersection of convenience, customization, and clean eating, offering freshly made salads, wraps, bowls, and smoothies in a vibrant fast-casual setting.
Unlike traditional quick-service restaurants that focus on fried or processed menu items, Tossed emphasizes freshness, bold flavors, and made-to-order meals. Guests can build their own salads from dozens of premium ingredients or choose from chef-inspired signature creations. The brand appeals to busy professionals, students, families, and fitness-focused consumers who want food that tastes good and feels good.
Background
Established Year: 2004
Industry Category: Fast Casual / Healthy Restaurant / Salad & Wrap Concept
Tossed was founded in 1998 with a mission to transform how Americans experience salads and healthy meals. At a time when salads were often considered side dishes, the founders envisioned a brand that made salads the main attraction—fresh, customizable, and satisfying.
Over the years, Tossed built a loyal following by focusing on ingredient quality, vibrant branding, and guest engagement. The company expanded through franchising, allowing independent operators to bring the concept to new markets.
Franchise Active Units: 5
Support Training
One of the defining strengths of the Tossed franchise system is its structured support model.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease negotiation assistance
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Store layout design and construction guidance
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Vendor sourcing and equipment planning
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Grand opening marketing strategy
Initial Training
Franchisees and key managers receive comprehensive training covering:
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Food preparation and quality standards
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POS systems and technology integration
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Staff hiring and management
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Inventory control and cost management
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Customer service excellence
Training typically includes classroom instruction combined with in-store operational experience.
Marketing Support
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National and regional marketing campaigns
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Social media strategy guidance
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Local store marketing templates
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Digital ordering and online presence support
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Promotional campaign toolkits
Ongoing Operational Support
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Field support visits
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Performance benchmarking
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Menu updates and innovation
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Supply chain coordination
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Franchisee network collaboration
Ideal Candidate
Tossed is best suited for entrepreneurs who:
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Have a passion for healthy living and fresh food concepts
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Possess strong leadership and team management skills
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Are customer-service driven
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Have experience in business ownership, retail, hospitality, or restaurant management (preferred but not mandatory)
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Can commit full-time oversight or appoint a dedicated operating partner
Investment Capability
Prospective franchisees should have:
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Adequate liquid capital
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Strong creditworthiness
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Financial readiness to sustain operations during the initial ramp-up phase
Location Preference
Ideal markets include:
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Urban downtown districts
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Affluent suburban communities
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College towns
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Fitness-oriented communities
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Business hubs with high lunchtime traffic
Financial Detail
| Investment Category | Estimated Cost Range (USD) |
|---|---|
| Initial Franchise Fee | $30,000 – $40,000 |
| Total Initial Investment | $300,000 – $650,000 |
| Leasehold Improvements | $120,000 – $250,000 |
| Equipment & Fixtures | $75,000 – $150,000 |
| Initial Inventory | $10,000 – $20,000 |
| POS System & Technology | $15,000 – $30,000 |
| Licenses & Permits | $5,000 – $15,000 |
| Insurance | $3,000 – $8,000 |
| Grand Opening Marketing | $15,000 – $30,000 |
| Training Expenses | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
