2017
3
$800,000
$50,000
$1,500,000
No
Hoppin’ isn’t just another bar—it’s a community-driven taproom and social hub that redefines how people experience nightlife. As one of the nation’s first self-pour beverage franchises, Hoppin’ allows guests to enjoy a wide range of craft beers, wines, and seltzers at their own pace using an innovative RFID tap system. This cutting-edge concept merges technology, entertainment, and hospitality to create an unforgettable, interactive experience that keeps customers coming back.
Founded on the idea of empowering guests with choice and control, Hoppin’ has quickly become a go-to destination for social gatherings, live events, and community engagement. Its modern, open-space design and upbeat atmosphere encourage connection, laughter, and memorable nights out. With its growing fan base, strong operational model, and consistent profitability, Hoppin’ stands out as one of the most exciting emerging brands in the hospitality franchise space across the United States.
Investing in a Hoppin’ franchise means joining a forward-thinking, tech-driven brand that’s reshaping the bar and entertainment industry. Unlike traditional bars, Hoppin’ operates with a leaner staff model thanks to its self-pour system—reducing labor costs while increasing operational efficiency. The experience attracts a diverse audience—from craft beer lovers to young professionals seeking a lively social environment.
Key benefits include:
Proven Business Model: Streamlined operations and a low-overhead concept that delivers high margins.
Technology Integration: RFID-enabled pour technology minimizes waste and enhances the guest experience.
Community Appeal: Designed for gatherings, events, and local engagement, making it a neighborhood staple.
Scalable Concept: Adaptable for both urban nightlife districts and suburban entertainment areas.
Strong Brand Identity: Hoppin’s energetic and trendy vibe appeals to modern consumers seeking authenticity and fun.
Founded: 2017
Founders: Rich Moyer and Drew Nesbit
Headquarters: Charlotte, North Carolina, USA
Franchise Units (as of 2025): 3 open locations, with 9 more in development
Industry Category: Food & Beverage, Hospitality, Taproom & Bar Franchise
Hoppin’ was founded in 2017 when co-founders Rich Moyer and Drew Nesbit set out to revolutionize how people enjoy drinks and socialize. Frustrated with long waits at bars and inconsistent service, they envisioned a smarter, more interactive experience—one where guests could pour their own drinks, try new flavors, and control how much they spend.
This vision led to the creation of Hoppin’, the Southeast’s first fully self-pour taproom. The inaugural location opened in Charlotte, North Carolina, and quickly became a community hotspot. Its blend of technology, entertainment, and hospitality attracted both craft beer lovers and casual socializers looking for something new.
The brand’s success encouraged expansion into other vibrant markets such as Greenville, South Carolina, and Rock Hill, South Carolina. With its proven model and enthusiastic customer following, Hoppin’ began offering franchise opportunities to entrepreneurs eager to bring this innovative concept to their own cities.
Today, Hoppin’ Brands is positioning itself as one of the most exciting emerging names in the hospitality and experiential dining sector, combining a tech-forward approach with strong community values. Each location is designed with a lively, open-concept atmosphere—perfect for hosting events, live music, sports viewing, and private gatherings.
The company’s leadership team continues to focus on strategic growth, operational efficiency, and maintaining a premium customer experience while expanding nationwide. With several new locations planned for Raleigh, Charleston, and beyond, Hoppin’ is becoming synonymous with innovation, fun, and community connection in the modern taproom industry.
Hoppin’ takes franchisee success seriously, offering a robust training and support program that ensures every owner is equipped to thrive:
Pre-Launch Support
Comprehensive site selection and demographic analysis to identify ideal territories.
Assistance with lease negotiation, design, and build-out tailored to brand standards.
Vendor partnerships for equipment, technology, and beverage supply setup.
Operational Training
Extensive in-person and virtual training covering operations, management, customer service, and technology usage.
Staff training programs to maintain consistent brand experience across all locations.
Marketing & Brand Support
Professionally designed marketing materials, social media assets, and promotional templates.
Grand opening marketing plan to generate buzz and attract early adopters.
Ongoing national and regional campaigns to enhance visibility and engagement.
Ongoing Support
Regular business consultations and performance evaluations.
Continued innovation updates and access to the latest self-pour technology.
Exclusive franchisee community and peer networking opportunities.
Hoppin’ is committed to long-term franchise success through education, technology, and community involvement.
The ideal Hoppin’ franchise owner is not just an investor—they’re a community builder. This opportunity is perfect for entrepreneurs passionate about hospitality, entertainment, and customer engagement.
Qualities of a Strong Candidate:
Prior experience in hospitality, food service, or retail management (preferred but not mandatory).
Strong leadership and interpersonal skills to foster a vibrant local following.
Financial capability to support startup investment and operational stability.
Passion for building social environments and connecting with the local community.
Desire to grow a scalable business with multiple locations over time.
Location Preferences:
Ideal markets include urban downtowns, entertainment districts, college towns, and high-traffic suburban areas where social nightlife thrives.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment | $800,000 – $1,500,000 |
| Minimum Cash Required | $300,000 |
| Franchise Fee | $50,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund | 2% of gross sales |
| Average Unit Size | 3,000 – 5,000 sq. ft. |
| Working Capital | $50,000 – $100,000 |
| Expected ROI | 20% – 30% annually (based on performance) |
| Break-Even Period | 18 – 24 months |
| Potential Revenue Streams | Self-pour beer and wine sales, merchandise, events, sponsorships, and venue rentals |
