Established
2009
Franchise Units
50
Minimum Investment
$400,000
Franchise Fee
$49,500
Total Investment Range
$600,000
Home Based
No
Description
The wellness industry in the United States is evolving rapidly, and consumers are actively seeking innovative ways to manage stress, improve sleep, and enhance overall well-being. True REST Float Spa has positioned itself at the forefront of this movement by offering premium float therapy experiences designed to promote deep relaxation and recovery.
True REST specializes in sensory deprivation float therapy—an immersive experience where clients float effortlessly in a private pod filled with purified water and Epsom salt. The concept blends science-backed wellness with luxury spa environments, creating a calming sanctuary that appeals to busy professionals, athletes, entrepreneurs, and health-conscious individuals.
With sleek spa interiors, advanced filtration systems, and a membership-driven business model, True REST has built a strong reputation as one of the most recognized float therapy franchises in the U.S. wellness sector. Its scalable model, recurring revenue potential, and growing brand awareness make it an attractive opportunity for entrepreneurs looking to invest in a high-growth, service-based business.
Why Invest in This Franchise?
1. Growing Wellness Industry
The U.S. wellness market continues to expand as consumers prioritize mental health, recovery, and preventative care. Float therapy aligns perfectly with this trend.
2. Recurring Membership Model
True REST operates on a membership-based structure, encouraging repeat visits and predictable monthly revenue.
3. Low Inventory Business
Unlike food or retail concepts, float therapy requires minimal inventory management, reducing operational complexity.
4. Semi-Absentee Potential
With a well-trained team and structured operations, franchisees can operate with limited daily involvement after stabilization.
5. Broad Target Market
Clients include athletes, corporate professionals, students, veterans, and individuals seeking relief from stress, insomnia, or chronic pain.
Background
Established: 2009
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Franchising Since: 2015
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Industry Category: Health & Wellness / Spa Services / Alternative Therapy
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Franchise Active Units (USA): 50+ locations operating across multiple states
True REST Float Spa was founded in Arizona with a mission to make float therapy accessible and mainstream. The founders recognized the growing demand for holistic wellness solutions and created a premium spa environment built specifically around float therapy.
From a single location to a national franchise system, the brand has expanded into major metropolitan and suburban markets throughout the United States. The company focuses on standardized operating systems, advanced water filtration technology, and a carefully curated spa experience.
Support Training
True REST offers comprehensive franchisee support from the initial inquiry through long-term operations.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Studio design and layout planning
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Equipment sourcing and installation support
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Vendor partnerships and procurement systems
Training Program
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In-depth operational training (float system management, sanitation protocols)
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Customer service & membership sales training
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Staff recruitment and onboarding guidance
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Software and POS system training
Marketing Support
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Grand opening marketing strategy
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National brand marketing campaigns
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Digital advertising support
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Social media templates and content strategy
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Local store marketing playbook
Operational & Ongoing Support
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Dedicated franchise business consultant
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Performance benchmarking and KPI tracking
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Technology support
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Ongoing education webinars
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Annual franchise conferences
This structured support system ensures franchisees can confidently launch and grow their spa locations.
Ideal Candidate
True REST is seeking motivated individuals who align with the wellness lifestyle and are passionate about delivering high-quality client experiences.
Preferred Traits:
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Entrepreneurial mindset
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Strong leadership and team-building skills
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Interest in wellness, health, or spa industries
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Sales-driven approach with membership focus
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Community-oriented personality
Financial Capability:
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Ability to meet minimum investment requirements
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Access to capital for build-out and working capital
Location Preference:
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High-traffic retail centers
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Affluent suburban neighborhoods
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Markets with strong wellness culture
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Areas with corporate offices or fitness communities
Business ownership experience is beneficial but not mandatory, as full training is provided.
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $49,500 |
| Total Initial Investment | $400,000 – $600,000 |
| Build-Out & Construction | $200,000 – $300,000 |
| Equipment & Float Pods | $120,000 – $180,000 |
| Initial Marketing Budget | $15,000 – $25,000 |
| Working Capital (3–6 Months) | $50,000 – $75,000 |
| Royalty Fee | 6% of Gross Revenue |
| Marketing Fund Contribution | 2% |
