Established
1938
Franchise Units
100
Minimum Investment
$150,000
Franchise Fee
$50,000
Total Investment Range
$300,000
Home Based
No
Description
For entrepreneurs seeking a recession-resistant, service-driven business with strong brand recognition, Truly Nolen stands out as one of the most respected names in the pest control industry. Known for its iconic “mouse cars,” family-owned heritage, and customer-first approach, the brand has built a reputation for reliability, innovation, and environmentally responsible pest management solutions.
Operating in the high-demand pest control sector, Truly Nolen provides residential and commercial services including termite control, rodent management, wildlife removal, bed bug treatment, and lawn care. The company’s focus on integrated pest management (IPM) techniques positions it as a forward-thinking operator in an industry that continues to grow due to urban expansion, climate shifts, and increased awareness of health and sanitation.
Background
Established: 1938
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Founder: Truly Wheatfield Nolen
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Industry Category: Pest Control & Environmental Services
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Ownership: Privately held, family-operated business
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Franchise Active Units (USA & International): 100+ locations
Truly Nolen began in Miami, Florida, when founder Truly Wheatfield Nolen introduced innovative pest control methods that emphasized safety, efficiency, and professionalism. Over the decades, the company expanded nationally and internationally, earning a reputation as a trusted household name.
The company remains family-owned, maintaining a culture centered around service excellence, ethical practices, and long-term relationships. Today, Truly Nolen operates across the United States and in multiple countries worldwide, serving both residential and commercial markets.
Support Training
One of the strongest advantages of partnering with Truly Nolen is the structured support system provided to franchise owners.
🏁 Pre-Launch Support
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Territory selection guidance
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Market feasibility analysis
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Assistance with business licensing and compliance
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Equipment and vehicle setup guidance
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Branding and local marketing launch strategy
🎓 Initial Training
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Comprehensive classroom and hands-on technical training
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Pest identification and treatment protocols
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Safety procedures and regulatory compliance
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Customer service and sales training
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Operational systems and scheduling software training
⚙️ Operational Support
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Field operations manuals
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Standardized treatment processes
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Ongoing quality control guidance
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Technical support hotline
📢 Marketing & Business Development
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National branding support
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Local advertising guidance
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Digital marketing assistance
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CRM and lead management systems
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Promotional materials and campaign templates
🔄 Ongoing Support
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Continuing education programs
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Industry updates and regulatory compliance assistance
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Peer networking opportunities
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Business performance benchmarking
Ideal Candidate
Truly Nolen is best suited for motivated entrepreneurs who are:
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Strong leaders with team management skills
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Customer-focused and service-oriented
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Financially capable of meeting investment requirements
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Interested in a scalable, essential service business
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Comfortable operating in a field-based service environment
Prior pest control experience is beneficial but not mandatory. Many successful franchisees come from backgrounds in management, operations, sales, military leadership, or technical services.
Ideal candidates are hands-on business owners who want to build recurring revenue streams while maintaining high service standards within their community.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $150,000 – $300,000 |
| Minimum Investment Required | ~$150,000 |
| Franchise Fee | $50,000 (approx.) |
| Equipment & Vehicles | $40,000 – $80,000 |
| Initial Marketing Budget | $15,000 – $30,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fees | ~6% of gross revenue |
| Marketing Fund Contribution | 1–2% |
