Established
2011
Franchise Units
20
Minimum Investment
$65,000
Franchise Fee
$45,000
Total Investment Range
$95,000
Home Based
No
Description
Twinkle Toes Nanny Agency is a fast-growing childcare franchise that connects families with carefully screened, professional nannies. In a world where working parents are balancing demanding careers with family life, dependable childcare is no longer a luxury — it’s essential. This brand has positioned itself as a trusted bridge between families seeking peace of mind and caregivers looking for meaningful employment.
Unlike traditional daycare centers, Twinkle Toes operates on a placement-based model. Franchise owners focus on recruiting, vetting, and matching nannies with families for part-time, full-time, backup, and event-based care. The business model is professional, home-based, and service-oriented, which means lower overhead compared to brick-and-mortar childcare centers.
With strong brand recognition, streamlined systems, and centralized support, Twinkle Toes Nanny Agency has carved out a respected space in the U.S. childcare industry. As more households rely on dual incomes and flexible work schedules, the demand for personalized in-home childcare continues to grow — creating a stable and scalable opportunity for franchisees.
Why Invest in This Franchise?
1. Recession-Resilient Industry
Childcare remains a necessity-driven service. Families require consistent and reliable help regardless of economic cycles.
2. Low Overhead, Home-Based Model
No large retail space, heavy equipment, or inventory required. Many franchisees operate from a home office, reducing startup costs.
3. Recurring Revenue Structure
Revenue is generated through placement fees, ongoing service fees, and backup care programs — creating repeat income opportunities.
4. Growing Demand for In-Home Care
Parents increasingly prefer individualized attention in the comfort of their own homes versus traditional daycare settings.
5. Strong Brand & Systems
Franchisees benefit from an established operational framework, marketing tools, proprietary processes, and a recognized brand in the childcare space.
Background
Established: 2011
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Founder: Stephanie Fornaro
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Industry Category: Childcare / Staffing / Family Services
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Franchise Active Units: 11+ locations across the United States
Twinkle Toes Nanny Agency was founded with the goal of raising the standard of in-home childcare. The founder identified a gap in the market: families wanted professional, screened nannies, but the process of finding and vetting caregivers was often stressful and unreliable.
From a single local agency, the company expanded into a franchise system to meet rising national demand. Today, Twinkle Toes operates across multiple states, providing childcare placement services in metropolitan and suburban markets.
The brand has grown steadily by focusing on safety, background checks, CPR certification requirements, and a structured interview process for caregivers. This commitment to quality has helped build long-term relationships with families and a strong referral network — one of the most powerful drivers of growth in this industry.
Support Training
Twinkle Toes Nanny Agency offers comprehensive training and ongoing franchise support designed to help owners launch efficiently and scale confidently.
Pre-Launch Support
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Territory analysis and approval
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Business setup guidance
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Licensing and compliance assistance
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Initial onboarding and operations training
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Technology and CRM system setup
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Marketing launch plan and local awareness strategy
Initial Training
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Recruitment and screening procedures
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Interview and vetting systems
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Family consultation process
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Pricing and service structuring
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Legal documentation and agreements
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Customer relationship management
Operational Support
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Access to proprietary systems
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Ongoing coaching and business development calls
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National brand marketing materials
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Templates for contracts, onboarding, and HR processes
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Technology platforms for placements and tracking
Marketing Support
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Website presence and digital branding
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Social media guidance
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Online advertising frameworks
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Lead generation strategies
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Local networking strategies (schools, pediatricians, parent groups)
Ongoing Assistance
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Continued education and training updates
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National conferences and collaboration
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Peer franchisee support network
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Performance benchmarking tools
Ideal Candidate
Twinkle Toes Nanny Agency is best suited for entrepreneurs who are organized, community-oriented, and passionate about supporting families.
Preferred Background:
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Experience in childcare, HR, recruiting, staffing, education, or customer service is helpful but not mandatory.
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Strong communication and relationship-building skills.
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Comfortable managing caregivers and handling sensitive family needs.
Personal Traits:
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Detail-oriented and trustworthy
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Compassionate and family-focused
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Organized and process-driven
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Self-motivated and comfortable working from home
Investment Capability:
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Ability to fund startup investment and sustain working capital during ramp-up period.
Location Preference:
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Ideal for suburban and metropolitan markets with dual-income households.
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Areas with growing populations and high demand for in-home childcare services perform well.
Financial Detail
- Total Initial Investment: $65,000 – $95,000
- Minimum Investment Required: Approximately $65,000
- Franchise Fee: $45,000 (approximate)
- Infrastructure Cost: Minimal (home office setup, technology, phone, marketing materials)
- Marketing Budget (Initial Launch): $5,000 – $15,000
- Working Capital: $15,000 – $25,000 recommended
- Royalty Fees: Typically a percentage of gross revenue (approx. 6% – 8%)
- Marketing/Brand Fund Fee: Additional small percentage may apply
