Established
1983
Franchise Units
63
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$650,000
Home Based
No
Description
The Pho Hoa franchise represents one of the most recognizable names in Vietnamese pho dining across the United States. Known for its deeply flavorful broths, traditional recipes, and fast-casual service model, Pho Hoa has earned a loyal following among customers seeking authentic Vietnamese cuisine prepared with consistency and care.
Pho Hoa’s concept centers on simplicity, speed, and quality. The brand focuses on its core hero product—traditional pho—while offering a streamlined menu that supports operational efficiency, strong unit economics, and repeat customer traffic. With growing consumer demand for global flavors, lighter comfort foods, and broth-based meals, Pho Hoa is well positioned in the fast-casual Asian restaurant segment.
For franchise investors, Pho Hoa delivers a proven ethnic food concept with strong brand recognition, relatively efficient kitchen operations, and appeal across diverse demographics. From urban centers to suburban trade areas, the brand continues to attract health-conscious diners, families, professionals, and multicultural communities looking for authentic yet approachable Vietnamese food.
Why Invest in the Pho Hoa Franchise?
Investing in a Pho Hoa franchise offers a compelling mix of brand legacy, operational simplicity, and market relevance:
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Established Brand Recognition – Pho Hoa is one of the earliest and most widely recognized Vietnamese pho brands in North America, creating instant customer trust in new markets.
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High-Demand Cuisine – Vietnamese pho continues to grow in popularity due to its comfort appeal, perceived health benefits, and versatility across seasons.
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Efficient Fast-Casual Model – Streamlined menus, limited SKUs, and quick table turnover support manageable labor costs and operational efficiency.
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Repeat Customer Business – Pho is a high-frequency meal choice, driving strong repeat visits and consistent daily sales.
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Scalable Footprint Options – Pho Hoa restaurants perform well in strip centers, urban storefronts, and mixed-use developments.
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Growing Asian & Mainstream Appeal – While rooted in Vietnamese culture, pho has become a mainstream staple across the U.S. dining landscape.
Background
- Brand Name: Pho Hoa
- Established Year: 1983
- Founders: Vietnamese immigrant entrepreneurs who sought to introduce authentic pho to North America
- Industry Category: Fast-Casual Restaurants | Asian / Vietnamese Cuisine
- Franchise Active Units (Current): Approximately 63+ locations operating across the United States and select international markets
Pho Hoa began its journey in California during the early 1980s, at a time when Vietnamese cuisine was largely unfamiliar to the broader U.S. market. Built on traditional family recipes and a commitment to authentic preparation, the brand quickly gained popularity within Vietnamese communities before expanding its reach to mainstream diners.
Support Training
Pho Hoa offers comprehensive franchise support designed to help new owners launch confidently and scale sustainably.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review and space planning assistance
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Restaurant layout and kitchen design specifications
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Vendor sourcing and supply chain setup
Training Programs
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In-depth operational training covering food preparation, broth consistency, and quality control
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POS system and inventory management training
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Staffing, hiring, and labor scheduling guidance
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Food safety, sanitation, and compliance education
Marketing & Brand Support
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Brand standards, menu boards, and in-store signage
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Grand opening marketing strategy and launch campaigns
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Digital marketing guidance, local store marketing tools, and promotions
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Ongoing brand-level marketing initiatives
Ongoing Operational Support
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Field support visits and performance reviews
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Ongoing menu innovation guidance
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Operations manuals and standard operating procedures
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Continuous franchisee communication and best-practice sharing
Ideal Candidate
The ideal Pho Hoa franchisee is a hands-on or semi-absentee owner with a strong interest in food service and community-based businesses.
Best-Suited Candidates Include:
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Multi-unit restaurant operators looking to diversify into fast-casual Asian dining
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Owner-operators with hospitality or QSR experience
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Investors passionate about authentic ethnic food concepts
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Entrepreneurs with strong people management and customer service skills
Key Attributes:
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Ability to follow proven systems and brand standards
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Adequate capital to fund build-out and initial operations
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Willingness to be involved in local marketing and community engagement
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Interest in long-term multi-unit expansion
Pho Hoa franchises perform best in high-traffic retail corridors, urban neighborhoods, and suburban trade areas with diverse populations and strong lunch and dinner demand.
Financial Detail
Figures below represent typical ranges for a single-unit Pho Hoa franchise in the U.S. market.
| Cost Component | Estimated Range (USD) |
|---|---|
| Total Investment | $350,000 – $650,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $30,000 – $40,000 |
| Build-Out & Equipment | $200,000 – $350,000 |
| Furniture, Fixtures & Signage | $40,000 – $70,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Working Capital | $40,000 – $80,000 |
| Royalty Fee | ~5% of gross sales |
| Marketing Fund Contribution | ~2% of gross sales |
