Established
2018
Franchise Units
15
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$550,000
Home Based
No
Description
In today’s fast-growing fitness industry, members are no longer looking for just rows of machines and a basic membership. They want community, results, flexibility, and a brand that feels modern. VERSAGYM positions itself at the intersection of premium training, scalable gym models, and technology-driven operations. Built around versatility—strength, functional training, group sessions, personal coaching, and recovery—VERSAGYM delivers a complete fitness ecosystem under one roof.
The concept is designed for the modern American consumer who values convenience and personalization. Whether it’s high-intensity interval training, strength programming, personal training, or hybrid group formats, VERSAGYM focuses on creating adaptable workout environments that appeal to beginners, athletes, and fitness enthusiasts alike.
Background
Established Year: 2018
Industry Category: Fitness & Health Club Franchise
Franchise Active Units: 15+ operational and developing locations
Founders: Founded by fitness entrepreneurs and performance coaches focused on creating an all-in-one functional training facility.
Headquarters: United States
VERSAGYM began as a performance-driven training facility focused on delivering measurable results rather than simply selling memberships. The founders identified a gap in the market—many gyms were either too basic or too niche. They built a concept that bridges functional training, traditional strength training, and personalized coaching into one cohesive brand.
From its first flagship location, VERSAGYM expanded steadily, refining its operating systems, class structures, and brand identity. Today, the company is positioned as a next-generation gym franchise targeting growth markets across the U.S., particularly in suburban retail centers, mixed-use developments, and high-growth metro corridors.
Support Training
VERSAGYM offers a structured and comprehensive support system designed to help franchisees launch efficiently and operate confidently.
Pre-Launch Support
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Site selection guidance and territory analysis
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Lease negotiation assistance
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Facility design and layout planning
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Equipment sourcing and vendor coordination
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Pre-opening marketing campaign strategy
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Grand opening launch planning
Initial Training
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Operational systems training
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Membership sales training
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Staff hiring and onboarding framework
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Fitness programming education
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Software and POS system training
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Financial management best practices
Operational Support
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Standard operating procedures (SOPs)
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Ongoing business coaching
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Performance benchmarking
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Retention strategy optimization
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Monthly KPI review sessions
Marketing Support
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National brand assets
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Digital marketing templates
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Social media content strategy
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Local area marketing campaigns
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Lead generation funnel guidance
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Promotional calendar planning
Ongoing Development
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New program rollouts
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Continued education for trainers
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Expansion strategy guidance for multi-unit operators
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Annual franchise meetings and networking events
Ideal Candidate
VERSAGYM is ideal for:
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Entrepreneurs passionate about fitness and wellness
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Existing gym owners looking to convert or expand
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Multi-unit investors seeking scalable lifestyle brands
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Former athletes, trainers, or business professionals
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Community-driven leaders who value customer experience
The brand looks for franchise partners who:
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Have strong leadership and people management skills
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Can invest in a 3,000–6,000 sq. ft. facility
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Are committed to local marketing and community engagement
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Possess business acumen or are willing to follow proven systems
Location preferences include high-traffic suburban areas, growing residential communities, and retail plazas with strong parking accessibility.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $40,000 – $50,000 |
| Leasehold Improvements | $100,000 – $200,000 |
| Fitness Equipment & Installation | $80,000 – $150,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Initial Marketing Budget | $15,000 – $30,000 |
| Licenses & Permits | $5,000 – $10,000 |
| Insurance | $5,000 – $8,000 |
| Initial Inventory & Supplies | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $30,000 – $75,000 |
| Total Estimated Investment | $250,000 – $550,000 |
