Established
2022
Franchise Units
7
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$600,000
Home Based
No
Description
Vertica Fitness is redefining the modern gym experience in the United States by combining smart training systems, boutique-style environments, and community-driven membership models. Positioned in the fast-growing functional fitness and strength training segment, Vertica Fitness offers more than just equipment—it delivers a results-focused training culture designed for everyday professionals, athletes, and fitness enthusiasts alike.
Unlike traditional big-box gyms that compete on size and low pricing, Vertica Fitness competes on experience, coaching quality, and member retention. The brand focuses on structured strength training programs, small group coaching, personalized fitness journeys, and performance tracking. Its clean, modern interiors and premium atmosphere appeal to health-conscious consumers seeking accountability and measurable results.
Background
Established Year: 2022
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Industry Category: Fitness & Wellness / Boutique Gym Franchise
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Franchise Model Launch: Following proof of concept and scalable studio validation
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Franchise Active Units: 7
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Ownership: Privately held fitness brand
Vertica Fitness was founded during the rise of the boutique fitness movement in North America. The brand emerged from a desire to bridge the gap between high-end personal training studios and large commercial gyms. Its founders envisioned a training environment where structured strength programs, expert coaching, and measurable results would drive member loyalty.
Over time, Vertica Fitness refined its systems—standardizing training modules, branding, studio design, and membership frameworks—allowing the concept to scale through franchising. The company has strategically positioned itself within mid-to-upper income markets where demand for guided fitness experiences is strong.
Support Training
Vertica Fitness offers comprehensive support at every stage of franchise ownership.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Studio layout design and equipment planning
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Vendor partnerships for fitness equipment procurement
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Grand opening marketing strategy
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Pre-sale membership campaign planning
Initial Training
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On-site operational training
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Coaching certification and program structure
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Sales systems and membership closing techniques
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CRM and membership software training
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Hiring and staff onboarding guidance
Operational Support
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Standard Operating Procedures (SOPs)
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Performance KPI tracking tools
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Ongoing operational audits
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Inventory and supplier coordination
Marketing Support
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National branding initiatives
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Digital marketing playbooks
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Social media campaign templates
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Local area marketing strategies
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Referral and retention campaign systems
Ongoing Development
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Continued education workshops
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Fitness programming updates
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Regional franchise meetings
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Business coaching and growth planning
Ideal Candidate
Vertica Fitness seeks driven individuals who align with its performance-focused and community-centered culture.
Ideal candidates include:
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Entrepreneurs passionate about health and fitness
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Former athletes, trainers, or gym managers
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Business professionals seeking semi-absentee or owner-operator opportunities
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Investors interested in multi-unit expansion
Key Traits:
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Strong leadership and people management skills
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Sales-oriented mindset
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Community engagement ability
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Financial capability to meet investment requirements
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Willingness to follow proven systems
Location preferences include high-visibility retail corridors, suburban family neighborhoods, and growing urban centers with strong disposable income demographics.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $250,000 – $600,000 |
| Minimum Investment Required | $250,000 |
| Franchise Fee | $40,000 – $50,000 |
| Leasehold Improvements | $100,000 – $250,000 |
| Equipment Package | $75,000 – $150,000 |
| Furniture, Fixtures & Signage | $20,000 – $40,000 |
| Technology & Software Systems | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $15,000 – $30,000 |
| Training Expenses | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $30,000 – $75,000 |
| Royalty Fee | 6% – 8% of Gross Revenue |
| Marketing/Brand Fund Contribution | 1% – 3% of Gross Revenue |
| Estimated Annual Gross Revenue | $400,000 – $1,000,000+ |
| Estimated Break-Even Timeline | 12 – 24 Months |
