Established
2011
Franchise Units
1
Minimum Investment
$270,000
Franchise Fee
$42,500
Total Investment Range
$680,000
Home Based
No
Description
VP Fitness is a premium fitness franchise that blends cutting-edge training methods, advanced equipment, and personalized coaching into a scalable business model. Known for creating a results-driven and community-focused environment, VP Fitness has quickly positioned itself as one of the most trusted names in the U.S. fitness industry. With a growing demand for health, wellness, and performance training across the nation, VP Fitness offers entrepreneurs a lucrative opportunity to enter the multi-billion-dollar fitness sector with a brand built on innovation, reputation, and measurable results.
This franchise combines traditional gym features with specialized training programs, corporate wellness solutions, and personal coaching to serve diverse client segments. Whether it’s everyday fitness enthusiasts, athletes, or professionals looking for performance enhancement, VP Fitness delivers value that goes beyond a typical gym membership.
Background
Joseph DePena founded VP Fitness in 2011 with a single goal: to blend elite, science-backed personal training with a warm, inclusive, and upscale environment. The flagship facility in downtown Providence, RI, quickly became a staple for busy professionals seeking results without the intimidation of typical gym environments. After proving the model's profitability, resilience, and member loyalty for over a decade, VP Fitness launched its franchise system to scale this premium concept nationwide.
Established: 2011
First Franchise Unit: Not Yet Franchised (N/A)
Franchised Locations: 0
Company-Owned Locations: 1
States Registered for Franchising: Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), Colorado (CO), Connecticut (CT), Delaware (DE), Florida (FL), Georgia (GA), Idaho (ID), Iowa (IA), Kansas (KS), Louisiana (LA), Maine (ME), Massachusetts (MA), Mississippi (MS), Missouri (MO), Montana (MT), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), Tennessee (TN), Texas (TX), Vermont (VT), Virginia (VA), West Virginia (WV), and Wyoming (WY).
Franchise Opportunities in Canada: Not Available
International Franchise Opportunities: Not Available
Support Training
Franchise Support & Training
Financial Assistance: Financing options are available through approved third-party lending partners.
Site Selection Support: Yes, guidance is provided to help franchisees identify and evaluate suitable business locations.
Lease Negotiation: No assistance is offered for lease negotiations.
Recruitment Support: No recruiting assistance is provided.
Cooperative Advertising: Yes, franchisees can benefit from cooperative advertising initiatives.
Initial Training
Franchisees receive a comprehensive initial training program for up to two participants, including the franchise owner (or the Operating Principal for entity-owned franchises) and one designated Key Manager. Training is conducted in the Providence, Rhode Island area. In addition, the franchisor provides pre-opening consultation and operational guidance to help prepare the business for a successful launch.
Ongoing Support
Franchisees receive continuous support focused on marketing strategies, day-to-day operations, and business growth. The franchisor also offers ongoing consultation and operational guidance to help improve performance, address challenges, and maximize long-term success.
Ideal Candidate
The ideal VP Fitness franchisee is:
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Entrepreneurial & Passionate: A fitness enthusiast or entrepreneur passionate about health, wellness, and community development.
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Business-Minded: Prior experience in management, business operations, or fitness is beneficial but not mandatory.
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Financially Prepared: Should have the investment capacity for setup, operations, and marketing.
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Community-Oriented: Believes in creating a fitness hub that motivates and inspires local communities.
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Location Preference: Best suited for metropolitan cities, suburban areas with high-income demographics, and college towns where fitness culture thrives
Ideal Franchise Owner
The ideal VP Fitness franchisee is someone who can remain actively involved in the daily management of the business, with at least 50% participation in ongoing operations. Candidates who have previous experience with fitness equipment, health clubs, or industry terminology may have an advantage, although dedication to learning and operating the business successfully is equally important.
Advertising Requirement
Franchisees are required to invest $10,000 in advertising and promotional activities during the period beginning 30 days before the grand opening and continuing through 60 days after the business opens.
Financial Detail
Franchise Investment & Requirements
Estimated Cash Investment: $270,000 – $680,000
Total Estimated Investment: $270,000 – $680,000
Minimum Net Worth Requirement: Not Specified
Initial Franchise Fee (Single Unit): $42,500
Royalty Fee: 6% of gross revenue
Operational Details
- Typical Staffing Requirement: Approximately 10–20 employees
- Item 19 Financial Performance Representation: Yes
- Visa Candidate Eligibility: No
- Passive Ownership: Permitted
- Semi-Passive Ownership: Permitted
- Home-Based Opportunity: Yes
- Business-to-Business (B2B): Yes
- Master Franchise Opportunities: Available
- Veteran Discount: Not Offered