2013
1
$150,000
$35,000
$500,000
No
VP Fitness is a premium fitness franchise that blends cutting-edge training methods, advanced equipment, and personalized coaching into a scalable business model. Known for creating a results-driven and community-focused environment, VP Fitness has quickly positioned itself as one of the most trusted names in the U.S. fitness industry. With a growing demand for health, wellness, and performance training across the nation, VP Fitness offers entrepreneurs a lucrative opportunity to enter the multi-billion-dollar fitness sector with a brand built on innovation, reputation, and measurable results.
This franchise combines traditional gym features with specialized training programs, corporate wellness solutions, and personal coaching to serve diverse client segments. Whether it’s everyday fitness enthusiasts, athletes, or professionals looking for performance enhancement, VP Fitness delivers value that goes beyond a typical gym membership.
Proven Business Model: VP Fitness offers a sustainable, profitable, and well-structured business framework.
Rising Industry Demand: The U.S. fitness industry is projected to surpass $35 billion annually, driven by growing health awareness.
Brand Reputation: VP Fitness is recognized for its strong client retention and premium fitness experience.
Multiple Revenue Streams: Beyond memberships, the franchise benefits from personal training packages, group classes, corporate wellness programs, and branded retail products.
Comprehensive Support: Investors receive full training, marketing tools, and operational guidance, reducing risks of entry.
Founded Year & Founders:
VP Fitness was founded in 2013 by a team of experienced fitness professionals and entrepreneurs who shared a vision of creating a high-performance, results-driven fitness brand. Their goal was to combine cutting-edge training techniques with personalized coaching, focusing on real results rather than generic gym memberships.
Brand Journey & Company History:
Starting as a single performance-focused training center, VP Fitness quickly gained recognition for its innovative approach to strength training, functional fitness, and holistic wellness programs. Over the years, the brand evolved into a comprehensive fitness franchise model that integrates personal training, group classes, nutrition guidance, and corporate wellness solutions.
Ownership & Market Presence:
VP Fitness is privately owned and currently operates 1 company-owned unit in the USA, with plans for franchising across metropolitan and suburban regions. The brand positions itself in the health, fitness, and wellness industry, catering to individuals seeking both general fitness and high-performance training.
Industry Category & Market Potential:
The fitness and wellness industry in the USA is projected to surpass $35 billion annually, with growing interest in boutique gyms, personalized training, and community-oriented fitness programs. VP Fitness fits perfectly in this market by offering premium services and a scalable franchise model.
Reputation & Differentiators:
VP Fitness is known for:
Result-oriented training programs that deliver measurable outcomes.
Community-focused gyms that foster client loyalty.
Innovative fitness solutions, including digital coaching and performance tracking.
Multiple revenue streams, from memberships to corporate wellness programs.
Franchise Units:
While VP Fitness currently has 1 company-owned unit, the franchise model is ready for expansion, offering a structured, profitable system for new investors.
VP Fitness ensures franchisees receive end-to-end support at every stage:
Pre-Launch Support:
Site selection, lease negotiation, and location setup guidance.
Gym design, layout planning, and equipment sourcing.
Assistance with obtaining permits and certifications.
Operational Training:
Intensive training for franchisees and staff on fitness programs, daily operations, and customer service.
Use of proprietary systems for membership management, scheduling, and billing.
Marketing Support:
National branding campaigns and digital marketing resources.
Local marketing playbook including social media, influencer partnerships, and grand opening promotions.
Access to ready-made creatives and PR strategies.
Academic Support:
Access to certified fitness education programs for trainers.
Ongoing learning modules and workshops to stay updated with fitness trends.
Ongoing Support:
Dedicated franchise manager for business performance monitoring.
Quarterly business reviews and operational audits.
Continuous innovation with new fitness programs and revenue-generating add-ons.
The ideal VP Fitness franchisee is:
Entrepreneurial & Passionate: A fitness enthusiast or entrepreneur passionate about health, wellness, and community development.
Business-Minded: Prior experience in management, business operations, or fitness is beneficial but not mandatory.
Financially Prepared: Should have the investment capacity for setup, operations, and marketing.
Community-Oriented: Believes in creating a fitness hub that motivates and inspires local communities.
Location Preference: Best suited for metropolitan cities, suburban areas with high-income demographics, and college towns where fitness culture thrives.
Total Investment Required: $250,000 – $500,000 (depending on location and size).
Minimum Investment Required: $150,000 liquid capital.
Franchise Fee: $35,000 – $45,000.
Franchise Units: Multiple across the U.S. with opportunities in prime territories.
Infrastructure Costs: Includes fitness equipment, interior design, leasehold improvements, and technology systems.
Marketing Budget: $15,000 – $25,000 allocated for pre-launch and first-year promotions.
Working Capital: $50,000 – $75,000 recommended for initial operations.
Royalty Fees: 6% of gross revenue.
Expected ROI: Franchisees may achieve ROI within 18–24 months, depending on market conditions.
Break-Even Time: Typically between 12–18 months.
Revenue Streams: Memberships, personal training, group classes, nutrition counseling, branded merchandise, and corporate wellness programs.
