2004
400
₹ 30,00,000
₹ 3,00,000
₹ 30,00,000
No
W by TCNS stands as a vibrant, dynamic brand synonymous with elegance, empowerment, and style. The franchise embodies a philosophy that resonates with India’s evolving fashion landscape—where tradition meets innovation. The brand’s collections emphasize high-quality fabrics, intricate craftsmanship, and diverse styles ranging from casual kurtas to festive wear, catering to every occasion.
Reputed for its accessible price points and premium quality, W has become a household name among India’s women across age groups, especially millennials and Gen Z who seek ethnic wear that blends comfort with trendsetting designs. The brand’s strong digital presence, coupled with a network of physical stores, gives it an edge in omnichannel retailing.
As a franchisee of W by TCNS, you join a well-established brand with a loyal customer base and a commitment to continuously innovate in product offerings, marketing strategies, and customer experience.
Strong Brand Equity: W by TCNS is a trusted brand with over 18 years of market presence, known for quality and trend-driven ethnic wear.
Growing Indian Ethnic Wear Market: The ethnic wear market in India is projected to grow exponentially, driven by increasing fashion consciousness and cultural pride among Indian women.
Consumer Trends: Rising disposable incomes, growing youth population, and expanding e-commerce have fueled demand for versatile ethnic and fusion wear, positioning W perfectly to capture this growth.
Unique Selling Points (USPs): W offers a wide product range catering to different price points, fashion sensibilities, and occasions, all while ensuring excellent craftsmanship.
Scalable Growth Potential: With over 250 exclusive brand outlets nationwide and presence in key metro and tier 2/3 cities, there is immense room for expansion.
High Profitability: Efficient supply chain management and strong brand recall ensure attractive margins, making W by TCNS a profitable franchise option.
Brand Popularity: With high visibility through campaigns, celebrity endorsements, and social media engagement, the brand stays relevant and appealing.
W by TCNS was established in 2004 under the aegis of TCNS Clothing Co. Ltd., a pioneering force in the Indian fashion industry. Founded by visionary entrepreneur and industry veteran, Amrish Saigal, TCNS has grown into one of India's leading women’s apparel companies. The brand W was conceptualized to cater to the modern Indian woman who seeks a blend of traditional aesthetics and contemporary fashion trends.
Over the years, W by TCNS has carved a strong niche in the ethnic and fusion wear category. With a presence in over 300 cities across India through exclusive brand outlets (EBOs), multi-brand outlets (MBOs), and online platforms, the brand has cemented itself as a go-to choice for stylish, affordable, and quality women’s wear. Positioned firmly within the women’s ethnic and fusion fashion industry, W combines heritage craftsmanship with modern designs to appeal to a wide demographic of urban and semi-urban consumers.
W by TCNS offers comprehensive support to franchisees to ensure seamless operations and business success:
Pre-launch Support: Assistance with site selection, store design, interior layout, and launch event planning to ensure brand-consistent retail experience.
Operational Training: Detailed training programs covering inventory management, merchandising, customer service, and staff management.
Marketing Support: Access to national and local marketing campaigns, social media promotions, and periodic brand activations to drive footfall.
Academic Support: Regular workshops on product knowledge, seasonal fashion trends, and sales techniques.
Ongoing Support: Continuous guidance through field visits, business reviews, and prompt assistance with supply chain logistics.
Technology Enablement: Access to an integrated POS system, inventory tracking, and CRM tools to streamline operations.
The ideal franchisee for W by TCNS is:
Passionate about fashion and retail: Someone who understands the women’s ethnic wear market and values quality and style.
Experienced in Retail or Business Management: Previous experience in fashion retail, brand management, or entrepreneurship is a strong advantage.
Financially Capable: Ready to invest in setting up a premium retail outlet with adequate working capital to sustain operations during the initial phase.
Customer-Centric: Committed to delivering an exceptional shopping experience with a focus on service excellence.
Location Preference: Preference for metro cities, tier 2, and tier 3 urban centers with a growing consumer base for ethnic and fusion wear.
Growth-Oriented: Willing to collaborate closely with the brand for expansion and innovation.
| Parameter | Details |
|---|---|
| 🏢 Franchise Units (India) | 400+ |
| 💵 Franchise Fee | ₹3 – ₹5 Lakhs (approx.) |
| 🏗️ Setup/Interior Cost | ₹25 – ₹35 Lakhs |
| 🧾 Total Investment Range | ₹30 – ₹45 Lakhs |
| 💸 Minimum Investment | ₹30 Lakhs |
| 📍 Area Required | 800 – 1200 sq. ft. |
| 🗓️ Established | 2001 |
