1981
40
₹ 50,00,000
₹ 5,00,000
₹ 50,00,000
No
Nilkamal Homes is a premium, yet affordable, home and lifestyle retail chain specializing in furniture, mattresses, modular kitchens, wardrobes, and home décor accessories. The stores are designed to offer customers a complete home solution under one roof, blending aesthetic appeal with practical functionality.
The franchise model is built on Nilkamal’s 40+ years of market leadership, nationwide distribution network, and a wide range of products catering to urban, semi-urban, and rural markets. Nilkamal Homes enjoys strong brand recognition, ensuring high customer trust and repeat purchases.
Whether it’s a family looking to furnish a new apartment or a business setting up an office space, Nilkamal Homes provides a one-stop solution, making it an attractive investment for franchise partners.
Why Invest in Nilkamal Homes Franchise?
Iconic Brand: 40+ years of trust, quality, and market leadership in India’s furniture industry.
Pan-India Reach: Strong presence in metros, tier-2, and tier-3 cities.
Wide Product Range: From budget-friendly furniture to premium lifestyle collections.
Strong Supply Chain: In-house manufacturing and nationwide distribution for cost efficiency.
Marketing Power: National-level brand campaigns and local store promotions.
The Indian furniture and home décor market is projected to grow to ₹3,500+ billion by 2030, driven by rising disposable incomes, rapid urbanization, and the growing preference for branded products. Nilkamal Homes is perfectly positioned to capture this demand with its affordable pricing, quality products, and modern retail experience.
With a proven business model, low operational risks, and strong product margins, Nilkamal Homes offers an excellent ROI potential with break-even possible within 18–24 months.
Brand Name: Nilkamal Homes
Parent Company: Nilkamal Ltd.
Established Year: 1981 (Nilkamal Homes retail format introduced later)
Founder(s): First Generation Founders – Sharad V. Parekh and Vamanrai Parekh
Headquarters: Mumbai, Maharashtra, India
Industry Category: Furniture & Home Décor Retail
Ownership: Public Limited Company (Listed on NSE & BSE)
Nilkamal Ltd. began in 1981 as a pioneer in molded plastic furniture and quickly grew into one of India’s largest and most trusted furniture manufacturers. Over the decades, Nilkamal expanded its product portfolio to include home furniture, mattresses, modular kitchens, and lifestyle décor. With a presence in over 50+ countries and a robust retail footprint, the brand launched Nilkamal Homes – an exclusive retail concept store designed to bring stylish, affordable, and functional living solutions to Indian households.
With its "value for money" philosophy, strong manufacturing infrastructure, and advanced supply chain, Nilkamal Homes delivers superior quality products to customers while offering lucrative business opportunities for franchise partners.
Nilkamal Homes ensures franchise partners are equipped for success with:
Pre-Launch Support:
Site selection guidance
Market analysis & demographic studies
Store layout & interior design assistance
Staff recruitment & training programs
Operational Support:
Inventory supply & replenishment
Standard Operating Procedures (SOPs)
POS & billing software setup
Marketing Support:
National advertising campaigns
Social media marketing toolkit
In-store branding & promotional material
Local marketing strategies
Training Programs:
Product knowledge sessions
Sales & customer service training
Business management workshops
Ongoing Support:
Regular store audits
New product launch updates
Franchise business development guidance
Nilkamal Homes is looking for passionate, business-minded individuals or organizations who share the brand’s vision of delivering affordable, stylish, and quality home solutions to customers across India.
The ideal franchise partner should have:
Prior experience in retail, distribution, furniture, or home décor industries is an advantage (but not mandatory).
Entrepreneurs, existing furniture retailers, or investors with experience in customer-facing businesses will find this model easy to adapt.
Ability to invest a minimum of ₹50 Lakhs for store setup, inventory, and marketing.
Sound financial stability to manage working capital and sustain operations during the initial growth phase.
Strong interest in the furniture, home décor, and lifestyle segment.
Commitment to maintaining brand standards and offering exceptional customer service.
Willingness to actively manage the store or hire professional staff for smooth operations.
Should own or lease 1,200–2,500 sq. ft. retail space in a prime high-footfall location such as malls, commercial complexes, or high streets.
Preferred cities include metros, tier-2, and fast-growing tier-3 towns where branded furniture demand is rising.
Ambition to expand business presence and capture local market share.
Openness to learn Nilkamal’s operational systems and adapt to new product lines or business strategies introduced by the brand.
In short: If you are an investor or entrepreneur with retail passion, financial capability, and a desire to be part of one of India’s most respected furniture brands, Nilkamal Homes is your perfect franchise match.
Franchise Fee: ₹5–10 Lakhs (one-time)
Total Investment Range: ₹50–80 Lakhs (includes interiors, inventory, franchise fee, and marketing)
Infrastructure Cost: ₹20–25 Lakhs
Initial Marketing Budget: ₹3–5 Lakhs
Working Capital Requirement: ₹5–10 Lakhs
Royalty Fee: 6–8% of net sales
Expected ROI: 25–35% annually
Break-even Timeline: 18–24 months
Nilkamal Homes offers multiple income sources, ensuring that franchisees are not dependent on a single product category. This diversified revenue model improves sales potential, reduces risks, and increases profitability.
Core revenue comes from selling home furniture such as sofas, dining sets, beds, wardrobes, TV units, and study tables.
Includes plastic, wooden, and modular furniture to cater to different budgets.
Dedicated Nilkamal Sleep range of mattresses, pillows, and bedding accessories.
High repeat purchase potential due to regular replacement cycles.
Premium segment products with higher profit margins.
Targets customers furnishing new homes or renovating existing spaces.
Lamps, rugs, curtains, storage solutions, wall art, and other decorative products.
Boosts average bill value and encourages impulse buying.
Special product bundles and discounts during festive seasons (Diwali, Navratri, Christmas, New Year, Wedding Season).
Attracts high walk-in traffic and boosts sales.
Supplying furniture to offices, hotels, educational institutions, and government projects.
Provides large order volumes with consistent revenue potential.
Franchise stores can benefit from online-to-offline (O2O) sales, where customers order online but pick up or experience products in-store.
Nilkamal’s online presence drives additional leads to franchise locations.
