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Waffletto Franchise Opportunity in the USA

USA
Minimum Investment

$461,800

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Established

2021

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Franchise Units

20

payments

Minimum Investment

$461,800

payments

Franchise Fee

$35,000

payments

Total Investment Range

$100,000

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Home Based

No

Description

Waffletto is a family-owned brunch café that began in Goodyear, Arizona, in 2021. Specializing in freshly made Belgian waffles, the brand offers a diverse menu that blends savory and sweet options, catering to a wide range of tastes. With a commitment to quality and a welcoming atmosphere, Waffletto has quickly become a beloved spot for locals and visitors alike.

The franchise opportunity allows investors to bring this unique dining experience to new locations, capitalizing on the growing demand for brunch and breakfast establishments. With a proven business model, comprehensive support, and a strong brand presence, Waffletto offers a compelling investment opportunity in the foodservice industry.

Why Invest in this Franchise?

  • Proven Concept: Waffletto has established a strong brand presence in Goodyear, AZ, with a loyal customer base and positive reviews.

  • Unique Menu: The diverse menu caters to various dietary preferences, including savory and sweet waffle options, ensuring broad appeal.

  • Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and site selection.

  • Growing Market: The brunch and breakfast segment continues to see increased consumer interest, presenting opportunities for growth and expansion.


Background

Established Year:
Waffletto was founded in 2021 in Goodyear, Arizona. Despite being a relatively new brand, it has quickly gained recognition for its unique focus on high-quality Belgian waffles and a brunch-centered menu.

Founders & Ownership:
The brand is family-owned and privately managed, reflecting a hands-on approach to quality, customer service, and community engagement. The founders envisioned creating a welcoming café that combines indulgent flavors with a modern, comfortable dining environment.

Brand Journey & Concept:
Starting with a single location, Waffletto quickly became a local favorite due to its innovative menu, friendly service, and Instagram-worthy presentation. The success of the first location inspired the founders to expand via franchising, allowing entrepreneurs to replicate the concept in other communities across the USA.

Franchise Units & Expansion:
Currently, Waffletto operates fewer than 20 units, mostly concentrated in Arizona, with plans to expand into suburban and urban markets nationwide. The focus is on maintaining brand consistency, quality standards, and customer experience across all locations.

Market Presence in the USA & Industry Category:
Waffletto falls under the Food & Beverage – Brunch Café category. Its target audience includes families, young professionals, and brunch enthusiasts who value fresh, made-to-order meals and a vibrant café experience. By tapping into the growing brunch culture in the USA, Waffletto positions itself as a unique and profitable investment in the casual dining sector.

Other Notable Information:

  • The menu emphasizes fresh, customizable options appealing to a broad demographic.

  • Waffletto locations are designed to offer comfortable seating, aesthetic interiors, and social media-friendly environments, boosting foot traffic and brand visibility.

  • The franchise model is scalable, allowing franchisees to start with one unit and expand within their territory.


Support Training

Waffletto offers a comprehensive support system designed to help franchisees succeed from pre-launch to long-term operations. The franchise emphasizes hands-on guidance, structured training programs, and ongoing assistance to ensure consistent quality and profitability across all locations.

1. Pre-Launch Support:
Before opening, Waffletto assists franchisees with every critical step:

  • Site Selection & Evaluation: Guidance in choosing high-traffic, profitable locations suited for the brunch café model.

  • Lease Negotiation Assistance: Support in securing favorable lease terms for your unit.

  • Store Design & Layout: Expert advice on interior design, kitchen layout, and customer seating to ensure an optimized operational flow.

  • Equipment Procurement: Assistance in sourcing quality kitchen appliances, furniture, and POS systems that meet brand standards.

2. Operational Training:
Franchisees receive hands-on, practical training covering:

  • Daily café operations, including food preparation, menu execution, and service standards.

  • Inventory management, cost control, and supply chain best practices.

  • Staff hiring, training, and team management for efficient operations.

3. Marketing & Branding Support:
Waffletto provides extensive marketing support to help franchisees attract and retain customers:

  • Pre-Opening Marketing: Launch campaigns, social media strategies, and local promotions to build initial awareness.

  • Ongoing Marketing Assistance: Regular marketing updates, seasonal promotions, and brand campaigns.

  • Digital Support: Guidance on managing social media, website, and online ordering platforms to maximize visibility.

4. Academic & Skill Development:

  • Training Workshops: Workshops for new franchisees covering business management, customer service excellence, and menu innovation.

  • Continuous Learning: Access to updated operational manuals, webinars, and refresher courses to stay current with best practices.

5. Ongoing Support:
Waffletto remains a long-term partner for its franchisees:

  • Regular operational audits to ensure standards are met.

  • Assistance with local challenges, problem-solving, and operational optimization.

  • Continuous support in marketing, technology updates, and menu innovation.

6. Additional Advantages:

  • Franchisees benefit from a proven business model, reducing the risk of trial-and-error mistakes.

  • Centralized support helps streamline costs, improve efficiency, and maintain a strong, recognizable brand image.


Ideal Candidate

Waffletto is looking for passionate, motivated, and business-minded entrepreneurs who are excited about bringing a premium brunch café experience to their community. The ideal franchisee possesses a combination of business acumen, operational capability, and enthusiasm for the foodservice industry.

1. Business Background:

  • Prior experience in the foodservice, hospitality, or retail industry is highly advantageous, but not strictly required.

  • Familiarity with team management, customer service, and operational efficiency will help in successfully running the franchise.

  • Individuals with entrepreneurial experience or a proven record in small business management are well-suited.

2. Passion & Commitment:

  • A genuine passion for food, quality service, and creating a welcoming café environment.

  • Dedication to maintaining brand standards, including menu quality, store aesthetics, and customer experience.

  • Willingness to invest time and energy into the business, especially during the critical first months of operation.

3. Financial & Investment Capability:

  • Ability to meet the minimum financial requirements, including franchise fee, setup costs, working capital, and ongoing operational expenses.

  • Comfortable with the responsibilities of running a full-service café while planning for long-term growth.

4. Location Preference & Market Understanding:

  • Interest in suburban or urban markets with high foot traffic, brunch culture, and community engagement.

  • Understanding of local demographics and market trends, including demand for casual dining, breakfast, and brunch concepts.

5. Personal Attributes:

  • Strong leadership and team management skills to guide staff effectively.

  • Excellent customer service orientation, ensuring a memorable dining experience for guests.

  • Resilient, adaptable, and proactive in problem-solving to navigate the day-to-day challenges of running a café.

6. Long-Term Vision:

  • Desire to grow within the Waffletto franchise system, potentially opening additional locations in the future.

  • Committed to building a strong community presence while adhering to the brand’s mission and values.


Financial Detail

Financial ComponentDetails / Estimates
Total Investment Required$231,000 – $461,800
Minimum Investment (Liquid Capital)$100,000 – $200,000
Franchise Fee$35,000
Infrastructure / Build-Out CostsVaries based on location, lease terms, and store size
Marketing BudgetPart of ongoing support; includes local promotions, digital marketing, and campaigns
Working CapitalIncluded in total investment estimate; covers initial operating expenses
Royalty FeesTypically a percentage of gross sales (exact % specified in Franchise Disclosure Document)
Expected ROIVaries by location and operational efficiency; details available in FDD
Break-Even Time12–24 months depending on market and store performance
Potential Revenue StreamsIn-store dining, takeout, catering, merchandise, special events



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