Established
2008
Franchise Units
N/A
Minimum Investment
$225,350
Franchise Fee
$40,000
Total Investment Range
$586,300
Home Based
No
Description
Wake Oasis Coffee: A Tropical Escape in Every Cup
In a fast-paced world, Wake Oasis Coffee offers a breath of fresh, salty air. Our brand is built on the concept of the "Oasis"—a beach-inspired sanctuary where customers can escape the daily grind, if only for the duration of a latte. Positioned strategically in the high-growth specialty coffee sector, Wake Oasis distinguishes itself through a unique coastal aesthetic, a "people-first" service culture, and a streamlined operational model that prioritizes speed without sacrificing quality.
We have moved away from the dark, industrial feel of traditional coffee houses, opting instead for bright, inviting spaces and innovative modular drive-thru units. This fresh approach has allowed us to capture a wide demographic, from the morning commuter needing a caffeine kick to families looking for a friendly afternoon treat. As a Wake Oasis franchisee, you aren't just opening a coffee shop; you are bringing a vacation-like experience to your local community.
Why Invest in This Franchise?
Investing in Wake Oasis Coffee means joining a brand that understands the future of retail. We offer a blend of high-margin products and flexible infrastructure.
Innovative Real Estate: Our modular, shipping-container-style drive-thrus offer lower entry costs and faster construction times compared to traditional brick-and-mortar builds.
High Profit Margins: Coffee remains one of the most profitable commodities in the world, and our streamlined menu minimizes waste.
Scalable Business Model: The simplicity of our operations makes it easier for semi-absentee owners or multi-unit developers to scale their portfolios quickly.
Brand Loyalty: Our "pup-friendly" atmosphere and coastal vibes create an emotional connection with customers that keeps them coming back.
Background
Established Year: 2008
Franchising Since: 2021
Active Units: N/A
Founders: Paul Peterson (Co-Founder)
Brand Journey: What started as a single location in Apex, North Carolina, grew into a regional favorite known for its "oasis" atmosphere. In 2021, the brand partnered with experienced franchise developers to take the concept national.
Market Presence: While deeply rooted in the North Carolina market, the brand is currently awarding territories across the USA, targeting high-traffic suburban and urban hubs.
Support Training
We provide a "turnkey" experience to ensure our franchisees are never wandering in the desert alone.
Site Selection & Lease Negotiation: Our team uses advanced demographic tools to help you find the "perfect beach" for your Oasis.
Pre-Launch Training: An intensive week-long program at our corporate headquarters covering espresso mastery, inventory management, and POS systems.
Marketing & Grand Opening: You’ll receive a comprehensive marketing "playbook," including social media templates, local PR support, and a grand opening event plan.
Operational Support: Ongoing field visits and a dedicated franchise business consultant to help you optimize labor costs and increase ticket averages.
Technology Suite: Access to our proprietary app, loyalty programs, and integrated supply chain ordering system.
Ideal Candidate
We are looking for "Culture Creators"—people who understand that a great cup of coffee is only half the battle.
Passion for People: You should enjoy being a "host" and building a team that radiates positivity.
Business Experience: While coffee experience isn't required, a background in management, sales, or operations is highly preferred.
Community Minded: We want owners who will sponsor local little leagues, host community events, and become a neighborhood staple.
Investment Capability: Candidates should have the liquid capital required to fund the initial build-out and sustain the first several months of operation.
Financial Detail
| Financial Item | Estimated Amount |
| Minimum Liquid Capital | $100,000 |
| Total Investment Range | $225,350 – $586,300 |
| Initial Franchise Fee | $40,000 |
| Royalty Fee | 6% of Gross Sales |
| Marketing Fund | 1% – 2% |
| Expected ROI | Varies by location (See Item 19 of FDD) |
| Break-even Timeline | Typically 18–36 months depending on overhead |
