2021
36
$106,300
$59,000
$151,500
No
Waterloo Turf is redefining the landscaping industry with a mission to deliver sustainable, low-maintenance, and visually stunning turf solutions across the United States. As a rapidly growing brand specializing in high-quality synthetic grass installation for residential, commercial, and recreational spaces, Waterloo Turf combines modern technology with eco-friendly design to meet the growing demand for greener and smarter outdoor spaces.
The brand’s franchise system is built on a strong foundation of innovation, customer trust, and operational excellence. With a proven business model and strong marketing support, Waterloo Turf offers entrepreneurs the opportunity to join a booming $20+ billion landscaping and synthetic turf market. From sports fields to luxury backyards, Waterloo Turf continues to transform outdoor living with professional craftsmanship and unmatched product quality.
Joining the Waterloo Turf family means partnering with a brand that values sustainability, service, and success—providing franchise owners the opportunity to operate a profitable, high-demand business in one of the fastest-growing home and commercial service sectors in the U.S.
Why Invest in the Waterloo Turf Franchise?
Investing in Waterloo Turf is a smart choice for entrepreneurs seeking a profitable business in the sustainable home improvement industry. The franchise model is designed for scalability, with multiple revenue streams and low overhead costs compared to traditional brick-and-mortar operations.
Key Reasons to Invest:
Growing Market Demand: Artificial turf is increasingly replacing natural grass due to its eco-friendly benefits, water conservation, and minimal maintenance requirements.
Proven Business Model: Waterloo Turf’s franchise system is built on years of operational success, efficient project management, and strong supplier relationships.
Sustainability Advantage: The brand’s products are designed to conserve millions of gallons of water annually and reduce the need for harmful fertilizers and pesticides.
Turnkey Franchise System: From setup to customer acquisition, franchisees receive comprehensive support to start generating revenue quickly.
High Profit Margins: With steady demand from homeowners, municipalities, schools, and sports facilities, Waterloo Turf offers strong profitability and long-term stability.
Established: 2021
First Unit Franchised: 2024
Franchised Units: 36
Company Owned Units: 0
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Massachusetts - MA, Michigan - MI, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, Washington - WA, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No
Waterloo Turf takes pride in setting up every franchise partner for long-term success through its comprehensive training and support program.
Pre-Launch Support:
Site selection guidance and operational setup assistance
Initial business planning and local market analysis
Vendor and supplier onboarding for materials and tools
Operational Training:
Hands-on installation training by experts in turf laying and maintenance
Detailed workshops on project management, quoting, and job scheduling
Software training for CRM, invoicing, and customer communication
Marketing Support:
Professionally designed marketing materials, brochures, and digital assets
National advertising campaigns and SEO-driven local marketing strategies
Social media content, lead generation tools, and online review management
Ongoing Support:
Regular performance evaluations and territory development guidance
Continuous updates on new turf products, installation techniques, and technology
Dedicated franchise support team for operations, finance, and marketing assistance
Waterloo Turf is built for entrepreneurs who want to combine profitability with purpose — people who care about sustainability, community, and quality service. This franchise opportunity is ideal for hands-on owners or investors who see potential in the fast-growing artificial turf and eco-landscaping industry.
Who We’re Looking For:
Driven Entrepreneurs: Individuals with a passion for growth, customer satisfaction, and operational excellence. Whether you’re a first-time business owner or an experienced operator, you’ll thrive with Waterloo Turf’s support system and proven business model.
Leaders & Team Builders: Those comfortable managing small crews, coordinating installations, and building a culture of reliability and professionalism.
Sales-Oriented Professionals: Candidates with backgrounds in home improvement, landscaping, construction, or B2B sales will find their skills especially valuable in developing local partnerships and closing high-value contracts.
Eco-Conscious Investors: People who value sustainability and want to offer environmentally responsible products that conserve water and reduce maintenance costs for customers.
Community-Focused Owners: Individuals who enjoy connecting with homeowners, schools, municipalities, and local businesses — helping them upgrade outdoor spaces while making a positive environmental impact.
Financial Capability:
Ideal franchise partners should have a minimum liquid capital of $50,000 – $75,000 and a net worth of $150,000 or more to comfortably cover startup costs and working capital during the initial months.
Location Preferences:
Waterloo Turf franchises perform best in suburban and urban markets with high property ownership rates, new developments, and commercial or recreational facilities seeking low-maintenance landscaping options. Ideal territories include growing regions across Texas, Florida, California, Arizona, North Carolina, and Georgia, though the brand is expanding nationwide.
Cash Investment: $106,300 - $151,500
Total Investment: $106,300 - $151,500
Minimum Net Worth: $60,000
Single Unit Franchise Fee: $59,000
Franchise Fee for Each Additional Unit: 2units - $49,000, 3units - $39,000, 4+units - $34,000
Royalty: 4%-6%
Ad Fee: 2%
Other Fees: Technology Fee - $600/mo.
Average Number of Employees at Start/at Maturity: 0-1
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes
Semi-Passive Ownership: Yes
Specify: Owner-operator and GM models possible.
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes (10%)
