Established
1991
Franchise Units
170
Minimum Investment
$256,000
Franchise Fee
$35,000
Total Investment Range
$850,000
Home Based
No
Description
Experience the "Wayback" Way: A Modern Twist on the Classic American Burger Stand
In a world where fast food often feels robotic and rushed, Wayback Burgers stands out by doing things differently. We aren't just another burger joint; we are a destination for nostalgia, quality, and community. Since our humble beginnings, we’ve focused on the "Better Burger" segment, offering a fast-casual dining experience that pairs the soulful flavors of an old-fashioned hamburger stand with the efficiency and technology of a modern powerhouse.
Wayback Burgers has carved out a unique market position by staying true to its roots: fresh, never-frozen beef, hand-dipped milkshakes, and a culture of "Respecting the Way." This philosophy extends beyond the kitchen and into our franchise partnerships. We offer an uncomplicated yet highly refined business model that resonates with today’s consumers who crave authenticity over processed speed. Whether it’s a family night out or a quick lunch break, Wayback is the place where guests go back in time to a simpler era of high-quality hospitality.
Why Invest in a Wayback Burgers Franchise?
Investing in Wayback Burgers means joining a brand that has consistently outperformed industry expectations through innovation and strategic growth.
Proven Resilience: With over 30 years in the industry, our model has navigated shifting economies and changing consumer habits, emerging stronger each time.
Diverse Menu & Revenue Streams: From our iconic "Cheesy" burgers to craft salads, chicken sandwiches, and limited-time offers, our menu drives high average checks and repeat visits.
Real Estate Flexibility: Our footprints are designed for versatility. We thrive in traditional endcaps, freestanding buildings, and non-traditional locations like convenience stores, food courts, and even truck stops.
Technology-Forward Operations: We utilize state-of-the-art POS systems, third-party delivery integrations, and a robust mobile app to capture the digital-first customer.
Community Impact: Our national partnership with the Boys & Girls Clubs of America and our focus on local fundraising help our franchisees become pillars of their communities.
Background
Established Year: 1991 (Founded as Jake’s Hamburgers)
Franchising Since: 2008
Headquarters: Cheshire, Connecticut
Current Active Units: Approximately 170+ locations worldwide, with a presence in over 35 U.S. states and 40+ countries.
The Journey: What started as a single roadside stand in Newark, Delaware, caught the attention of franchising veterans John Eucalitto (CEO) and William Chemero in 2008. They saw a brand with incredible "bones" and a menu that could beat any national chain in a taste test. Today, under the parent company Wayback Franchising (and its multi-concept platform, Hubspoke Brands), the brand is on a trajectory to reach 200 units by the end of 2026.
Support Training
We don’t just hand you a playbook; we walk the floor with you. Our support system is designed to turn entrepreneurs into experts.
1. Pre-Launch & Site Selection
Our real estate team assists with site analytics, lease negotiations, and construction management to ensure your store is built for maximum efficiency and visibility.
2. Comprehensive Training
New owners attend Wayback University, an intensive training program in Cheshire, CT, or an approved training store. This includes:
10-15 Days of In-Store Training: Mastering the grill, prep, and guest service.
Management Certification: Focusing on HR, team member relations, and P&L management.
3. Operational & Marketing Support
Regional Directors of Operations (RDOs): Dedicated field consultants who visit your store to help optimize labor costs and food waste.
Grand Opening Execution: A specialized team helps you plan and execute a high-impact launch event.
National & Local Marketing: Access to professionally produced creative assets, social media management tools, and national brand awareness campaigns.
Ideal Candidate
We look for partners who are as passionate about people as they are about patties. You don't need 20 years of restaurant experience, but you do need:
Community Mindset: Someone who wants to be the "face" of the neighborhood and support local schools and charities.
Leadership Skills: The ability to motivate a young workforce and maintain high standards of hospitality.
Operational Discipline: A commitment to following a proven system without "reinventing the wheel."
Financial Readiness: Investors looking to diversify their portfolio with a high-growth, fast-casual asset.
Location Preference: Entrepreneurs targeting high-traffic retail corridors or growing suburban markets.
Financial Detail
| Category | Estimated Cost / Detail |
| Total Investment Required | $256,000 – $850,000 |
| Minimum Liquid Capital | $250,000 |
| Minimum Net Worth | $500,000 |
| Initial Franchise Fee | $35,000 (Veterans receive a $5,000 discount) |
| Royalty Fee | 5% of Gross Sales (or $400/week minimum) |
| Marketing Fund Fee | 2% to 4% (National + Local) |
| Break-Even & ROI | Varies by location; average payback period is 3.8 – 5.8 years |
