Established
1969
Franchise Units
500
Minimum Investment
$77,300
Franchise Fee
$25,000
Total Investment Range
$359,800
Home Based
No
Description
In the competitive landscape of American real estate, Weichert stands as a powerhouse of reliability, blending traditional work ethic with modern efficiency. Since its beginning, Weichert has evolved from a local brokerage into a comprehensive "Family of Companies" designed to handle every single detail of the home-buying and selling journey.
What truly distinguishes Weichert in the USA market is its full-service philosophy. While many modern competitors have shifted toward purely digital, "discount" models, Weichert remains committed to the human element—the "people-first" approach. This franchise model is built for entrepreneurs who believe that real estate is fundamentally a relationship business but recognize the need for a sophisticated, "plug-and-play" system to scale. With a massive footprint across the United States, Weichert’s reputation is anchored in its "All Under One Roof" service model. This integrates mortgage, insurance, and title services directly into the brokerage experience, creating a seamless one-stop shop for clients and multiple diversified revenue streams for franchise owners.
Why Invest in This Franchise?
Investing in Weichert isn’t just about putting a logo on your door; it’s about adopting a proven selling system that has thrived through every housing market cycle since the late 1960s.
The Weichert Lead Network: A proprietary "direct-to-agent" lead generation system that captures online inquiries and connects them with a live professional in minutes, ensuring no opportunity is wasted.
Recruitment & Retention Mastery: One of the biggest hurdles for any broker is finding and keeping top talent. Weichert provides a literal blueprint for recruiting, highlighting career development tools that make your office the most attractive destination for high-producers.
High Franchisee Satisfaction: Consistently recognized by industry analysts for high marks in leadership, core values, and corporate culture.
Operational Blueprint: You don't have to reinvent the wheel. From the legendary "Open House" program to professional listing presentations, every step of the business is documented, tested, and ready for execution.
Background
Established Year: 1969
Franchising Commenced: 2001 (Weichert Real Estate Affiliates, Inc.)
Current Active Units: Approximately 500+ offices across the USA.
Founders: Jim Weichert.
Brand Journey: What started as a single office in Chatham, NJ, grew into the largest independent family-owned provider of real estate services in the country before launching its national franchise model.
Ownership: Privately held by the Weichert family, ensuring a long-term vision rather than short-term shareholder pressure.
Industry Category: Real Estate Brokerage, Franchising, and Financial Services.
Support Training
Weichert is widely considered a "training company" that happens to do real estate. Their support infrastructure is designed to turn managers into leaders.
The Leadership Academy: New owners participate in an intensive multi-day program covering the "Weichert Way"—everything from financial management to aggressive recruiting strategies.
myWeichert® Technology Platform: An all-in-one, AI-driven CRM and marketing suite that automates lead nurture and manages your entire office pipeline.
Dedicated Service Associate: You aren't just a number. Each franchise is assigned a business coach (Service Associate) who provides one-on-one guidance to help you reach your specific growth benchmarks.
Fast Track Training: A specialized program for your new agents to ensure they become productive and start closing deals within their first 30 to 60 days.
Pre-Launch Support: Assistance with office site selection, interior branding, and local market analysis before you ever open your doors.
Ideal Candidate
Weichert seeks "hands-on" leaders who are ready to build a legacy, not absentee investors.
The Independent Broker: Existing independent brokerage owners who want to scale their business by plugging into a national network and superior technology.
The High-Performing Manager: Real estate veterans or managers with at least 5+ years of experience who are ready to transition from employee to owner.
Passion for People: Candidates must align with the core values of integrity, responsiveness, and a genuine desire to help agents succeed.
Financial Capability: Investors should have the liquidity to manage the initial startup phase and the first year of operations.
Location Preference: Prime territories are available in suburban, urban, and growing rural markets where "full-service" real estate is highly valued.
Financial Detail
| Category | Financial Requirement |
| Initial Franchise Fee | $25,000 |
| Total Initial Investment | $77,300 – $359,800 |
| Minimum Net Worth Required | $150,000 |
| Ongoing Royalty Fee | 6% of Gross Revenue |
| Marketing / Brand Fund Fee | 2% of Gross Revenue |
| Working Capital (3-6 Months) | $30,000 – $100,000 |
| Active Franchise Units | ~420+ Locations |
| Contract Term | 10 Years |
