Established
1993
Franchise Units
00
Minimum Investment
$1,640,000
Franchise Fee
$35,000
Total Investment Range
$1,830,000
Home Based
No
Description
In the rapidly evolving world of location-based entertainment, very few concepts manage to stay relevant for decades while remaining truly one-of-a-kind. WhirlyBall is the definitive exception. This high-energy "eatertainment" concept combines the high-octane thrill of bumper cars with the strategic finesse of lacrosse and basketball, creating an experience that is as addictive as it is unique.
As a WhirlyBall franchisee, you aren't just opening a sports center; you are establishing a premium community hub. The brand’s market positioning is rooted in multi-generational appeal. Whether it’s a high-stakes corporate team-building event, a milestone 30th birthday party, or a local sports league night, WhirlyBall offers a visceral, high-energy experience that digital gaming simply cannot replicate. Complemented by The Pivot Room—a sophisticated food and beverage program featuring craft beers and elevated American fare—WhirlyBall locations serve as premier destinations for those seeking active social experiences in a luxury setting.
Why Invest in this Franchise?
The "eatertainment" sector is booming as consumers shift their spending from "things" to "experiences." WhirlyBall stands at the forefront of this trend for several reasons:
Zero Direct Competition: You are protected by proprietary "Whirlybug" technology and patented court systems. There is no "off-brand" version of WhirlyBall.
Diverse Revenue Streams: Profitability is driven by hourly court rentals, a full-service restaurant, craft cocktail bars, and complementary attractions like bowling and laser tag.
Corporate Magnetism: The game "levels the playing field," making it a favorite for Fortune 500 companies. This secures high-margin weekday revenue through corporate outings and holiday parties.
Scalable Model: From 10,000 to 50,000 square feet, the model can be adapted to fit different real estate footprints and market demands.
Background
Established Year: 1993
Founders: Stan Mangum (Inventor); Later expanded significantly by the Elias family (Sam and Adam Elias).
Brand Journey: What started as a curious invention in a Utah garage—sparked by seeing children play hockey in golf carts—became a mechanized sport phenomenon. The Elias family revolutionized the brand by elevating it from simple courts to massive, multi-level entertainment palaces.
Active Units: N/A
Industry Category: Sports & Recreation / Family Entertainment Center (FEC) / Premium Dining.
Support Training
WhirlyBall offers a comprehensive support system designed to navigate the complexities of a large-scale entertainment venue build-out.
Pre-Launch Support: Expert guidance on site selection, real estate negotiation for large-format spaces, and facility design to optimize guest flow and kitchen efficiency.
Operational Training: Approximately two weeks (40+ hours) of hands-on training at a corporate flagship location. This covers staff management, referee protocols, and event sales strategies.
Technical Training: Intensive education on the maintenance of the proprietary low-voltage electrified floor and the "Whirlybug" vehicle fleet.
Marketing & Branding: Access to a centralized marketing engine, localized SEO strategies, and a national database for corporate lead generation.
Ongoing Support: Regular field visits, updated seasonal menus for the F&B program, and continuous technical upgrades to the gaming systems.
Ideal Candidate
We are seeking visionary entrepreneurs who understand that they are in the hospitality business first and the gaming business second.
Professional Background: A strong background in multi-unit management, high-volume hospitality, or large-scale event operations is highly advantageous.
Passion for People: You must thrive in high-energy environments and have a knack for building a culture of fun and safety.
Investment Capability: Candidates should have the liquidity to handle a complex construction project and the working capital to sustain a large staff during the ramp-up phase.
Location Preference: Densely populated urban or "super-suburban" areas with high corporate densities and active nightlife scenes.
Financial Detail
| Investment Category | Estimated Cost / Requirement |
| Minimum Cash Required | $180,000+ |
| Initial Franchise Fee | $15,000 – $35,000 |
| Total Investment Range | $1,640,000 – $1,830,000 |
| Infrastructure & Build-out | Includes electrified court flooring, Whirlybug fleet, and kitchen installation. |
| Royalty Fee | 5% of Gross Sales |
| Marketing/Ad Fund Fee | 3% of Gross Sales |
| Working Capital | Recommended 3–6 months of operating expenses. |
