Established
1981
Franchise Units
350
Minimum Investment
$40,000
Franchise Fee
$40,000
Total Investment Range
$368,000
Home Based
No
Description
Wild Birds Unlimited (WBU) is the leading retail franchise specializing in backyard bird feeding and nature-related products. Known for delivering high-quality birdseed, feeders, birdhouses, nature gifts, and expert customer service, WBU offers a rewarding business model for nature enthusiasts who want to turn their passion into profit. With a strong community presence and mission-driven values, Wild Birds Unlimited blends business with environmental stewardship.
Background
Founded in 1981 in Indianapolis, Indiana, Wild Birds Unlimited has grown steadily across the United States and Canada. The brand is built on a love for nature and a mission to bring people and wildlife together. With over 350 stores, WBU has proven its resilience and popularity over the decades. Franchisees benefit from a trusted brand, a loyal customer base, and a business that aligns with environmental and educational values.
Support Training
Wild Birds Unlimited provides comprehensive training and ongoing support, including:
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Initial 5-day training program at the Franchise Support Center
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Pre-opening assistance (site selection, lease negotiation, store setup)
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Marketing and branding support
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Operations and technology training
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Field support and business coaching
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Access to proprietary POS system and e-commerce tools
Franchisees also receive educational materials to help customers better understand birding and conservation.
Ideal Candidate
The ideal franchisee for Wild Birds Unlimited:
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Has a passion for birds, wildlife, or nature
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Enjoys community engagement and customer interaction
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Possesses strong business acumen and leadership skills
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Has experience in retail, customer service, or management (preferred)
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Values education, conservation, and customer service excellence
This opportunity is perfect for someone looking to make a difference in their community through an environmentally conscious retail business.
Financial Detail
Franchise Fee: $40,000
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Total Investment Range: $211,000 – $368,000
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Minimum Liquid Capital Required: $40,000 – $50,000
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Franchise Units (USA & Canada): 350+
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Ongoing Royalty Fee: 4%
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Ad Fund Contribution: 1%