Established
2010
Franchise Units
60
Minimum Investment
$69,950
Franchise Fee
$25,000
Total Investment Range
$221,200
Home Based
No
Description
Wine & Design isn’t just about putting paint on a canvas; it’s about creating a "pARTy" where memories are the primary product. Since its inception, the brand has carved out a sophisticated niche in the booming "paint and sip" industry, transforming a simple night out into an immersive, creative experience. While many competitors focus solely on the art, Wine & Design has built its reputation on the community and connection that happens between the brushstrokes.
Positioned as a leader in the creative entertainment space, Wine & Design offers a chic, modern atmosphere that appeals to everyone from corporate teams looking for unique bonding exercises to parents planning a memorable birthday for their kids. With a presence that has spanned the United States and gained national fame via ABC’s Shark Tank, the brand stands out through its multi-divisional business model. This isn’t just a studio; it’s a versatile event hub capable of hosting private parties, "on wheels" mobile events, and specialized DIY workshops. In a market where consumers are increasingly trading "things" for "experiences," Wine & Design is perfectly positioned for the modern entrepreneur.
Why Invest in this Franchise?
Investing in Wine & Design means stepping into a business with a proven, recession-resistant model that prioritizes diverse revenue streams. Unlike traditional retail, this is an "entertainment-first" business that benefits from low inventory costs and high margins.
Diverse Revenue Streams: You aren’t limited to standard classes. With divisions like Art Buzz Kids, Team Building, and D.I.Y. (Design It Yourself), your studio can remain busy during mornings, afternoons, and weekends.
National Recognition: The brand's high-profile media appearances and features in major business publications provide instant credibility that most independent studios can't match.
Low Overhead: The business requires minimal staffing—often just a few part-time artists—and manageable inventory, allowing for a leaner operation than food or retail franchises.
Innovation-Driven: The corporate team constantly refreshes the painting library and introduces new mediums, such as chunky blankets or wood pallets, ensuring your local market stays engaged.
Background
Established Year: 2010
Franchising Since: 2010
Founders: Harriet Mills and Patrick Mills
Franchise Active Units: Approximately 60+ locations across the USA.
Brand Journey: What started as a single studio in Raleigh, North Carolina, quickly evolved into a national phenomenon. After Harriet Mills realized the potential for a community-centric art space, she teamed up with her husband Patrick to scale the brand. Their journey reached a major milestone when they secured a partnership with Kevin O'Leary on national television.
Market Presence: Based in Raleigh, NC, Wine & Design has a strong footprint in the Southeast but continues to expand strategically into new territories across the United States.
Industry Category: Creative Entertainment / Art Education / Social Experiences.
Support Training
Wine & Design is committed to "awarding" franchises rather than just selling them, ensuring every owner is equipped for long-term success.
Pre-Launch Support: Detailed assistance with site selection, lease negotiations, and a "Studio Setup Guide" to help you design your space with the brand's signature aesthetic.
Initial Training: Comprehensive training (roughly 75–110 hours) split between classroom sessions at the North Carolina headquarters and on-the-job training. This covers the "Art of the pARTy," business operations, and artist management.
Marketing Support: Franchisees benefit from a centralized marketing fund that fuels national brand awareness, plus a library of local marketing assets, social media templates, and localized SEO strategies.
Operational & Academic Support: Access to a massive, proprietary library of thousands of paintings and DIY projects, complete with step-by-step instructions for your artists.
Technology & Ongoing Support: A dedicated backend system for class scheduling, ticket sales, and CRM, alongside regular webinars and field support from the corporate team.
Ideal Candidate
The most successful Wine & Design owners aren't necessarily professional artists—they are passionate community leaders.
The "Social Butterfly": You should enjoy being the face of your business, networking with local companies for team-building events and greeting guests with high energy.
Business Mindset: Experience in management, sales, or marketing is a significant plus. You need to be able to "roll up your sleeves" but also lead a team of creative instructors.
Passion for People: A genuine desire to create a safe, fun, and inclusive space for the community is essential for building a loyal customer base.
Financial Capability: Candidates should have a minimum liquid capital of $35,000 to $50,000 and a strong credit history.
Location Preference: High-traffic retail areas, lifestyle centers, or trendy neighborhoods with a strong demographic of families and young professionals.
Financial Detail
| Category | Financial Requirement / Detail |
| Total Initial Investment | $69,950 – $221,200 (Varies by location/studio size) |
| Minimum Liquid Capital | $35,000 – $50,000 |
| Minimum Net Worth | $100,000 – $150,000 |
| Initial Franchise Fee | $25,000 |
| Ongoing Royalty Fee | 6% of Monthly Gross Sales |
| Marketing/Brand Fund Fee | 2% of Monthly Gross Sales |
| Working Capital (First 3-6 Months) | $7,500 – $10,000 |
| Initial Term of Agreement | 10 Years (Renewable) |
