1994
1721
$600,000
$20,000
$948,080
No
Wingstop is a leading fast-casual restaurant brand, specializing in cooked-to-order chicken wings, seasoned fries, and house-made dips. With a fan-following for bold flavors and crave-worthy wings, Wingstop offers franchisees a chance to tap into the booming demand for chicken-focused QSRs in the United States.
Wingstop is one of the fastest-growing quick-service restaurant (QSR) brands in the U.S., known for its crave-worthy wings, bold flavors, and loyal customer base. With over 1,900+ locations globally, Wingstop continues to dominate the chicken wing segment, making it a smart choice for franchise investors.
Why Invest in a Wingstop Franchise?
✅ Established Brand Reputation: With over 30 years of brand legacy, Wingstop is one of the most recognized and trusted names in the chicken segment.
✅ High Consumer Demand: Americans consume over 1.4 billion chicken wings during Super Bowl weekend alone. Wingstop capitalizes on this massive demand year-round.
✅ Low-Cost Operations: A streamlined menu, small footprint, and minimal inventory needs make this a cost-effective franchise model.
✅ Digital Leadership: Wingstop leads in digital innovation, with more than 65% of sales generated online. Its digital-first strategy gives franchisees access to wider audiences and more revenue channels.
✅ Comprehensive Franchise Support: From location selection and store buildout to marketing campaigns and staff training, Wingstop offers robust, end-to-end support to help you succeed.
✅ Scalable Growth Potential: Whether you’re starting with a single unit or looking to develop multiple locations, Wingstop is built for expansion with proven operational systems.
Whether you're a first-time entrepreneur or an experienced investor, Wingstop offers a powerful opportunity to join a franchise system with strong unit economics, brand loyalty, and consistent growth.
Founded in 1994 in Garland, Texas, Wingstop began as a small buffalo-style chicken wing restaurant and has since grown into a global powerhouse. Known for its 11 distinct flavors, streamlined operations, and tech-forward ordering systems, Wingstop has over 1,900 locations worldwide and continues to expand rapidly.
With a mission to serve quality wings with bold, craveable flavors, Wingstop quickly transformed into a fan-favorite brand. The company began franchising in 1997, and since then, it has grown into a global powerhouse in the quick-service restaurant (QSR) industry.
Wingstop’s success is built on a simple and scalable business model with a focused menu, efficient operations, and strong brand loyalty. The brand has become synonymous with flavor innovation, offering over 11 signature wing flavors, seasoned fries, and house-made dips, all contributing to an addictive guest experience.
Wingstop offers robust, end-to-end franchisee support to ensure your business launches successfully and scales effectively:
📦 Franchise Onboarding – Comprehensive guidance during the initial setup phase
🏗️ Site Selection & Store Setup – Real estate and construction assistance
📢 Marketing Support – National campaigns, digital promotions, and local area marketing tools
👩🍳 Operations & Staff Training – In-depth training for owners and employees, including store operations, food prep, and customer service
💻 Tech & Digital Tools – Access to Wingstop’s proprietary ordering platform, CRM systems, and performance tracking dashboards
🤝 Ongoing Franchisee Support – Dedicated business coaches, field support teams, and corporate resources
Wingstop is seeking franchisees who are:
Business-savvy and financially capable.
Experienced in multi-unit or restaurant operations.
Passionate about hospitality and delivering exceptional service.
Committed to brand standards and operational excellence.
First-time entrepreneurs looking for a reliable brand
Experienced multi-unit operators seeking a strong ROI
Investors interested in the booming QSR and chicken segment
Franchise Fee: $20,000 per location
Royalty Fee: 6% of gross sales
Marketing Fee: 4% of gross sales
Total Investment Range: $315,310 – $948,080
Minimum Liquid Capital Required: $600,000
Minimum Net Worth Required: $1.2 million
Franchise Units in USA (2024): 1,721+
Established Year: 1994
