2008
400
$195,820
$35,000
$376,000
No
Better Homes and Gardens® Real Estate (BHGRE®) is a premier real estate franchise that seamlessly blends the trusted legacy of the Better Homes & Gardens® lifestyle brand with cutting-edge technology and comprehensive support systems. Since its inception in 2008, BHGRE® has redefined the real estate experience by offering a full spectrum of services to brokers, sales associates, and home buyers and sellers. With a presence in over 400 offices across the United States and internationally, BHGRE® stands as a beacon of innovation and excellence in the real estate industry.
Investing in a BHGRE® franchise means aligning with a brand that commands trust and offers an impressive track record. The franchise provides a unique opportunity to leverage the iconic Better Homes & Gardens® brand, which has been a household name since 1922. This affiliation offers a competitive edge in a crowded market, attracting both clients and top talent.
Established Year: 2008
Franchise Units: Over 400 offices globally
Founders: A subsidiary of Anywhere Real Estate Inc., which secured the Better Homes & Gardens trademark from Meredith Corporation
Ownership: Privately held under Anywhere Real Estate Inc.
Market Presence: Active in 45 states, the District of Columbia, the Bahamas, and Jamaica
The brand's journey began with the launch of its franchise system in 2008, and it has since expanded its footprint both nationally and internationally. BHGRE® offers a comprehensive suite of services, including residential sales, commercial transactions, and relocation support, all backed by the trusted Better Homes & Gardens® brand.
Better Homes and Gardens® Real Estate (BHGRE®) offers a comprehensive suite of support and training designed to empower franchisees and their teams. This robust system ensures that every affiliated agent and broker has the tools, knowledge, and resources to succeed in the competitive real estate market.
📚 Be Better University®
At the heart of BHGRE®'s training offerings is Be Better University®, a dynamic learning platform that provides:
Live and On-Demand Classes: Covering topics such as sales techniques, social media strategies, and the effective use of BHGRE® tools.
Professional Development Resources: Tailored to ignite the careers of sales associates and managers.
Coaching and Mentoring Tools: Designed to recruit and retain top talent within the sales team.
Innovative Uses for BHGRE® Tools: Guidance on maximizing the suite of tools available in the Greenhouse platform.
Best Practices Sharing: Insights from fellow BHGRE® companies to foster continuous improvement.
🧑🏫 Broker Professional Development
BHGRE® recognizes the importance of strong leadership in driving business success. To support brokers and managers, the franchise offers
In-Office Training Programs: Structured sessions like GROW, PROSPER, and THRIVE, focusing on productivity and effective management of listings and buyers.
Mentoring and Coaching Programs: Personalized support to enhance leadership skills and team performance.
🛠️ Comprehensive Tools and Resources
Affiliated agents and brokers gain access to a wide array of resources, including:
Marketing Tools: Digital and print advertising templates, social media posting tools, and customizable listing presentations.
Technology Platforms: Access to MoxiWorks, a suite of tools for client relationship management and transaction management.
Support Resources: 24/7 customer support via phone, email, and an online dashboard to assist with any technical or operational queries.
🤝 Networking and Events
BHGRE® fosters a collaborative environment through:
Brand Events: Experiential, content-rich events that encourage idea sharing and collaboration among the network.
Industry Events: Opportunities to meet with fellow real estate professionals and subject matter experts.
Learning Events: Sessions led by respected trainers on topics pertinent to business growth and local market dynamics.
The ideal BHGRE® franchisee is an individual or group with a passion for real estate and a commitment to excellence. Key attributes include:
Business Background: Experience in real estate, sales, or business management.
Leadership Skills: Ability to lead and motivate a team of agents.
Financial Capability: Adequate capital to meet investment requirements and sustain operations.
Location Preference: Interest in establishing a presence in suburban or metropolitan areas with growth potential.
Commitment to Service: Dedication to providing exceptional service to clients and fostering community relationships.
BHGRE® seeks franchisees who are not only business-savvy but also align with the brand's values of integrity, innovation, and community involvement.
| Financial Component | Details / Range |
|---|---|
| Initial Franchise Fee | Up to $35,000 |
| Total Investment Required | $195,820 – $376,000 (varies by location, office size, and market) |
| Working Capital | $50,000 – $100,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing Fund Contribution | Percentage of revenue allocated to corporate marketing (varies by agreement) |
| Infrastructure / Office Setup Cost | Included in total investment (rent, furniture, technology, signage, IT systems) |
| Expected ROI | Typically 15–25% annually, depending on location and market conditions |
| Break-Even Time | 18–24 months on average |
| Revenue Streams | Commission on property sales, referral fees, ancillary services (property management, relocation services, etc.) |
| Minimum Investment | $195,820 |
| Franchise Units | Over 400 offices across the U.S. and internationally |
| Other Expenses | Insurance, licensing, training, employee salaries, and operational costs |
