Established
1997
Franchise Units
85
Minimum Investment
$300,000
Franchise Fee
$35,000
Total Investment Range
$600,000
Home Based
No
Description
WNB Factory (Wings N’ Burgers) is not just another fast-casual restaurant; it is a high-octane culinary engine fueled by a passion for quality and a commitment to "Only the Good Stuff." Since its inception, WNB Factory has carved out a unique space in the competitive American food landscape by marrying the two most beloved comfort foods—gourmet burgers and award-winning wings—under one roof.
The brand has built a formidable reputation by refusing to cut corners. Whether it’s the Certified Angus Beef® used in their burgers or the all-natural, no-antibiotic chicken prepared in over 24 signature sauces, the quality is palpable. In a market where consumers are increasingly moving away from "cheap fast food" in favor of "fresh-to-order quality," WNB Factory stands as a premier investment. Its market positioning is strategic: it offers the variety of a full-service sports bar with the speed and efficiency of a fast-casual franchise. As the "Official Burger of the Atlanta Falcons," the brand carries a level of prestige and athletic endorsement that few in the industry can claim.
Why Invest in this Franchise?
Investing in a WNB Factory franchise means stepping into a proven, turn-key business model that is currently one of the fastest-growing concepts in the USA.
Award-Winning Menu: A diverse menu including wings, burgers, cheesesteaks, and fried rice ensures multiple revenue streams and high customer retention.
Operational Efficiency: WNB Factory utilizes a smaller real estate footprint and optimized labor models, allowing for lower overhead and faster scalability.
Brand Authority: With high-profile partnerships and a growing presence in the SE and NE United States, the brand recognition is already working for you from day one.
SBA Approved: The brand is SBA-listed, simplifying the financing process for qualified candidates.
Background
- Established Year: 1997
Founders: Troy Pyo and Shin Kang
Brand Journey: What started as a single location in East Atlanta, Georgia, has evolved into a thriving franchise network. The founders were driven by a desire to provide "hot, quality food" for busy lifestyles without sacrificing the warmth of Southern hospitality.
Current Market Presence: Primarily concentrated in Georgia, Alabama, Virginia, Texas, and Ohio, with aggressive expansion plans for 2026 across the Northeast and Southern United States.
Industry Category: Fast-Casual Dining / Wings & Burgers
Active Units: Over 85+ locations (and growing rapidly).
Support Training
WNB Factory prides itself on a "family-style" support system, ensuring no owner walks the path alone.
Pre-Launch Support: Comprehensive assistance with site selection, lease negotiations, and professional store design/construction.
Operational Training: An intensive 2-week training program covering kitchen management, proprietary cooking techniques, and front-of-house operations.
Marketing & Branding: Franchisees benefit from national brand campaigns, social media management, and local store marketing toolkits.
Ongoing Support: Regular field visits, supply chain management to ensure consistent food costs, and access to the latest kitchen technology.
Ideal Candidate
WNB Factory looks for "hands-on" partners who are ready to build a community staple.
Experience: While restaurant experience is preferred, it is not mandatory. The brand values entrepreneurial drive and strong leadership skills above all.
Financial Capability: Candidates should have a minimum net worth of $500,000 and liquid assets of at least $250,000.
Passion: A genuine love for the food industry and a commitment to maintaining the high standards of the WNB brand.
Location Preference: High-traffic retail centers, "buzzy" neighborhoods, or locations near sports complexes and university hubs.
Financial Detail
| Category | Details |
| Total Investment | Varies by location (Estimated $300k - $600k+) |
| Initial Franchise Fee | $35,000 |
| Royalty Fee | 5% of Net Sales |
| Marketing Fee | 1% of Net Sales |
| Expected ROI | High (driven by low labor costs and efficient footprint) |
| Revenue Streams | Dine-in, Take-out, Delivery, and Catering |
