Established
1995
Franchise Units
26
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
World Wrapps isn’t just a restaurant; it’s the pioneer of the "gourmet wrap" movement that transformed the fast-casual landscape. Since its inception, the brand has been at the forefront of deconstructing international flavors and rolling them into a portable, healthy, and craveable format. In a market saturated with standard burgers and repetitive taco chains, World Wrapps stands out by offering a "Universal Menu"—a culinary passport that brings the best of Thai, Japanese, Indian, Mexican, and Mediterranean cuisines to a single counter.
With a reputation built on innovation, not imitation, the brand has spent over three decades perfecting the art of the fusion wrap. Their positioning is clear: provide the high-quality, chef-driven ingredients of a sit-down restaurant with the speed and convenience of a QSR. As consumers in the USA increasingly demand transparency, sustainability, and bold global profiles, World Wrapps is uniquely situated to capture the "healthy-active" demographic. This is a brand with deep roots and a modern, tech-forward approach to scalability.
Background
Established Year: 1995 (San Francisco, CA)
Founders: Keith Cox and Matthew Blair
Franchise Active Units: ~26+ locations and growing (Concentrated primarily in the Bay Area and expanding across the West Coast).
Industry Category: Healthy Fast-Casual / Global Fusion
Brand Journey: From being named one of the "Ten Hot New Concepts" by Nation's Restaurant News to receiving accolades in Bon Appétit, World Wrapps has evolved from a 90s trend into a stable, high-performance brand with a loyal, multi-generational following.
Support Training
World Wrapps offers a comprehensive support system designed to take the guesswork out of restaurant ownership:
Pre-Launch Support: Site selection assistance utilizing advanced demographic data, lease negotiation guidance, and professional kitchen design to optimize workflow.
Operational Training: An intensive multi-week program at a flagship training center covering everything from scratch-sauce production and flatbread pressing to inventory management and POS proficiency.
Academic & Management Training: Access to proprietary digital manuals and training modules for staff onboarding, ensuring brand consistency across all units.
Marketing & Grand Opening: A dedicated marketing team assists with localized digital advertising, social media strategy, and a high-impact Grand Opening event.
Ongoing Support: Regular field visits from operations consultants, R&D for seasonal menu innovations, and collective purchasing power to keep ingredient costs low.
Ideal Candidate
We are looking for partners who don’t just want to own a business, but want to lead a local culinary destination.
Experience: A minimum of 5 years in the restaurant industry or equivalent hospitality management experience.
Scale-Minded: Preference is given to multi-unit developers who have the vision to open 3 or more locations.
Passion: A genuine interest in global flavors and a commitment to the "Sustainability & Inclusion" values of the brand.
Financial Capability: Applicants should possess the liquid capital necessary for high-quality build-outs in premium retail centers.
Location Preference: High-footfall urban centers, premium shopping malls, and busy suburban lifestyle centers.
Financial Detail
| Category | Estimated Cost / Detail |
| Total Investment Required | $250,000 – $450,000 |
| Minimum Cash/Liquid Capital | $100,000+ |
| Franchise Fee | $30,000 – $40,000 |
| Royalty Fees | 5% – 6% of Gross Sales |
| Marketing Fund Fee | 1% – 2% of Gross Sales |
| Infrastructure/Build-out | $150,000 – $300,000 (varies by site condition) |
| Working Capital | $50,000 – $80,000 (3-6 months) |
| Expected ROI | Historically competitive for the fast-casual segment |
| Break-even Time | Typically 18 – 36 months depending on location |