2011
100
₹ 30,00,000
₹ 3,00,000
₹ 30,00,000
No
The Zivame Franchise is an opportunity to join India’s most trusted lingerie and intimate wear brand in a sector experiencing rapid growth. With a modern, tech-enabled approach to fashion retail, Zivame offers customers personalized fittings, an inclusive product range, and a comfortable shopping environment that breaks traditional barriers.
Positioned as India’s leading lingerie brand, Zivame serves the evolving needs of modern women by blending premium-quality products, affordable pricing, and expert fitting guidance. The brand has built a strong omni-channel presence—blending online reach with offline experience—which drives high footfall, repeat customers, and strong sales conversions.
Owning a Zivame store means aligning with a progressive, socially impactful, and profitable business model that resonates with India’s fast-growing women’s wear market.
Market Leader in Lingerie Retail: Strong brand recall and consumer trust.
Untapped Market Potential: India’s lingerie market is projected to reach ₹80,000+ crore by 2030, driven by rising disposable incomes and lifestyle changes.
High Footfall Locations: Zivame’s store placement strategy ensures steady customer traffic.
Omni-channel Advantage: Integrated online and offline sales boost revenue potential.
Proven Business Model: Established processes, strong supply chain, and brand-led marketing.
Rapid Industry Growth: Increasing awareness of comfort, style, and fit among women.
Strong Backing: Supported by Reliance Retail’s resources, marketing muscle, and retail expertise.
Established Year: 2011
Founder: Richa Kar
Headquarters: Bengaluru, Karnataka, India
Ownership: Acquired by Reliance Retail in 2020
Brand Journey & Company History:
Zivame began in 2011 with a bold mission—to revolutionize lingerie shopping in India by removing societal taboos and providing women with a comfortable, dignified, and informed buying experience. Initially launched as an e-commerce platform, Zivame quickly became a pioneer in women’s intimate wear retail, offering lingerie, sleepwear, activewear, and shapewear.
The brand’s success lies in its data-driven product design, wide product range, and customer education initiatives. By 2015, Zivame expanded into offline retail, launching exclusive brand outlets in prime markets. With Reliance Retail’s backing, Zivame has rapidly scaled to 100+ exclusive stores across India, with strong brand visibility in malls, high-street retail hubs, and Tier-1 and Tier-2 cities.
Industry Category: Fashion Retail – Women’s Intimate Wear & Apparel
Zivame offers comprehensive franchisee support to ensure smooth business operations:
Pre-Launch Support:
Assistance in site selection and store location analysis
Store layout and interior design aligned with brand guidelines
Initial inventory supply with popular, fast-moving products
Pre-opening marketing campaigns to generate awareness
Operational Support:
POS and billing software for seamless operations
Inventory management system and replenishment guidance
Standard operating procedures (SOPs) for retail excellence
Marketing & Promotional Support:
National-level brand campaigns across TV, digital, and print
Seasonal product launches and promotional events
Local marketing guidance for city-specific engagement
Training Programs:
Staff training in customer service, product knowledge, and fitting expertise
Regular skill enhancement workshops
Store manager training on sales strategies and operations
Ongoing Support:
Periodic business performance reviews
Assistance with festival/seasonal campaigns
Dedicated franchise relationship manager
Zivame is looking for driven entrepreneurs and investors who can represent the brand with passion, professionalism, and commitment to customer satisfaction. The right franchise partner is not just financially capable but also understands the importance of building a premium retail experience for women in India.
1️⃣ Business Background & Experience
Prior experience in retail, apparel, or lifestyle products is preferred but not mandatory.
Knowledge of store operations, inventory management, and customer engagement will be a strong advantage.
Investors with multi-store or multi-brand franchise experience are encouraged.
2️⃣ Personality & Passion
A strong interest in women’s fashion and lifestyle trends.
Passion for empowering women and creating a positive shopping experience.
Ability to maintain high brand standards in every store operation.
3️⃣ Investment Capability
Financial capacity to invest ₹30–₹50 Lakhs for a premium retail outlet.
Willingness to allocate budget for local marketing and staff training.
Capability to sustain operations during the initial break-even period (18–24 months).
4️⃣ Location & Market Understanding
Ability to secure prime retail locations in malls, high-street markets, or popular commercial hubs.
Understanding of local market demand, customer preferences, and competition.
5️⃣ Operational Involvement
Willingness to actively manage store operations or appoint a skilled store manager.
Commitment to hiring, training, and retaining a customer-focused sales team.
6️⃣ Long-Term Vision
Desire to grow with the brand by potentially opening multiple Zivame outlets in the region.
Focus on building strong customer loyalty and repeat business.
In short:
Zivame’s ideal franchisee is a business-minded, fashion-conscious, and customer-first entrepreneur who sees the value in partnering with a market leader in women’s intimate wear.
| Financial Component | Estimated Amount (INR) |
|---|---|
| Total Investment Required | ₹30 – ₹50 Lakhs |
| Franchise Fee | ₹3 – ₹5 Lakhs |
| Infrastructure Cost | ₹15 – ₹20 Lakhs |
| Marketing Budget | ₹2 – ₹5 Lakhs |
| Working Capital | ₹5 – ₹10 Lakhs |
| Royalty Fees | 8% – 10% of monthly sales |
| Expected ROI | 30% – 40% annually |
| Break-Even Time | 18 – 24 months |
A Zivame franchise benefits from multiple revenue streams that maximize profitability and ensure steady cash flow throughout the year. As a partner, you can tap into the fast-growing women’s intimate wear market through the following income sources:
The primary revenue driver, contributing the largest share of sales.
Includes bras, panties, and lingerie sets in various styles, sizes, and price ranges.
Seasonal collections and trend-based designs ensure repeat customer visits.
High-margin category including night suits, night dresses, camisoles, and robes.
Strong demand during festive seasons, wedding seasons, and gifting occasions.
Fast-growing segment catering to fitness-conscious women.
Includes sports bras, yoga pants, leggings, tank tops, and workout wear.
Niche but high-profit product line for body contouring and special occasion outfits.
Popular among women shopping for weddings, parties, and formal events.
Limited-edition products launched during Diwali, Valentine’s Day, wedding seasons, and summer sales.
Drives high-ticket sales and creates a sense of urgency among buyers.
Customers can order online via Zivame’s website/app and pick up products in-store.
Increases store footfall and boosts impulse purchases.
Additional sales from lingerie accessories, laundry bags, bra extenders, and strap converters.
Small-ticket but high-margin items that increase average billing value.
Popular gifting option during festivals, weddings, and special occasions.
Encourages return visits and expands customer base.
