2009
48
$50,000
$42,000
$79,300
No
3% Realty USA brings a fresh, transparent, and value-focused approach to the American real estate industry. The franchise offers a complete full-service real estate solution at a lower commission rate—just 3%—which directly appeals to budget-conscious homeowners while maintaining premium service quality.
Clients receive professional listing photography, virtual tours, home staging guidance, online and offline marketing, negotiation expertise, and end-to-end transaction management, all for a fraction of the traditional cost. This powerful combination of affordability + quality positions 3% Realty as a standout choice for modern home buyers and sellers.
In a U.S. real estate market that’s increasingly competitive and price-sensitive, 3% Realty has carved out a niche with mass-market appeal—offering value without compromise. Backed by strong branding, centralized marketing systems, and tech-driven efficiency, franchisees can operate with low overheads while building a profitable, future-proof real estate business.
1. Disruptive Market Positioning
Flat 3% commission model challenges outdated, high-fee structures.
Appeals to both cost-conscious sellers and motivated buyers.
2. Growing U.S. Real Estate Demand
The U.S. real estate industry is worth over $200 billion annually.
Sellers increasingly demand affordable alternatives without sacrificing service.
3. High Consumer Trust
Established track record of excellence in Canada, now building brand recognition in the U.S.
Multiple industry awards and consistent growth since inception.
4. Scalable, Low-Cost Model
Paperless, tech-driven operations mean no need for expensive physical offices.
Lean structure allows franchisees to grow their client base without heavy infrastructure costs.
5. Strong ROI & Growth Potential
Attractive investment range with the potential to break even quickly.
Multiple revenue streams: residential property sales, commercial listings, rental transactions, and referral income.
3% Realty is a modern, technology-driven real estate brokerage brand that offers full REALTOR® services for just 3% commission while delivering 100% MLS® exposure. The company was founded in 2009 in Alberta, Canada, and started franchising in 2014. It has since grown to become one of Canada’s fastest-growing real estate franchises, consistently ranking among the top emerging brokerage brands.
The company’s founders envisioned a real estate model that combined full-service professionalism with cost efficiency for clients, eliminating the traditional 5–6% commission fees that had dominated the market for decades. This disruptive approach quickly gained popularity, first in Canada and now in the United States, where the brand is expanding rapidly.
Today, 3% Realty operates over 48 franchise units globally, with around 15 locations already established in the U.S. and growing. The brand belongs to the Real Estate – Brokerage & Property Services industry category and is known for embracing a paperless, cloud-based business model, enabling franchisees to run lean, profitable, and highly scalable operations.
Pre-Launch Support
Detailed guidance on business setup, licensing, and legal compliance in your U.S. state.
Access to 3% Realty University for foundational training.
Operational Training
Hands-on instruction in listing management, transaction processing, negotiation strategies, and client service.
Paperless workflow system training, including CRM usage, MLS integration, and online marketing tools.
Marketing Support
National and local-level campaigns.
Social media content, email marketing templates, and SEO optimization for your territory.
Use of the 3% Realty brand name, logos, and professionally designed marketing collateral.
Ongoing Support
Regular webinars, refresher courses, and best practice sharing.
Business coaching and KPI tracking to ensure sustained profitability.
Access to a network of experienced franchise owners for peer support.
At 3% Realty USA, the right franchise partner is more than just an investor—they’re a driven entrepreneur with a passion for delivering exceptional client service and a vision for building a profitable, future-ready real estate business.
While no prior real estate experience is required, the most successful franchisees share certain skills, qualities, and goals that align with our disruptive, value-focused business model.
Entrepreneurial Mindset – Self-motivated, proactive, and capable of taking initiative to grow a business from the ground up.
People-Oriented – Excellent communication, networking, and relationship-building skills to connect with clients and generate referrals.
Adaptable & Tech-Friendly – Comfortable using CRM platforms, online listing portals, and digital marketing tools.
Value-Driven Service Approach – Believes in delivering high-quality service at a fair, competitive price point.
Open to First-Time Entrepreneurs – Many of our franchisees are new to real estate but have strong backgrounds in sales, customer service, or business management.
Experienced Agents Welcome – Licensed real estate agents seeking a modern, cost-effective brokerage model can transition easily into ownership.
Corporate Professionals Seeking Independence – Those from finance, marketing, or management roles looking for a low-overhead, scalable business.
Minimum Liquid Capital: $50,000
Net Worth Requirement: $50,000+
Ability to commit full-time to business growth (part-time options are limited).
Willingness to reinvest in local marketing and community networking to accelerate market penetration.
Ideal for territories with active residential and commercial real estate markets, including:
Metropolitan cities with high transaction volume.
Suburban growth areas with rising property values.
Tourist and vacation property regions with high listing turnover.
3% Realty’s success depends on franchise owners who embrace our low-fee, full-service model and are ready to market its unique advantages in their territory. If you are energetic, relationship-driven, and eager to be part of a growing real estate revolution, this is the opportunity to make a lasting impact—while building significant personal wealth.
| Category | Amount (USD) |
|---|---|
| Total Investment Range | $47,200 – $79,300 |
| Minimum Investment | $50,000 |
| Franchise Fee | $42,000 |
| Franchise Units (U.S.) | ~15 active |
| Infrastructure Cost | $5,000 – $15,000 (home-based option available) |
| Marketing Budget | 2% of gross sales |
| Working Capital | $5,000 – $10,000 |
| Royalty Fee | 3% of gross sales |
| Expected ROI | 12–24 months average break-even |
| Potential Revenue Streams | Residential sales, commercial listings, rental transactions, referral commissions |
