Established
2012
Franchise Units
25
Minimum Investment
$50,000
Franchise Fee
$49,500
Total Investment Range
$148,517
Home Based
No
Description
A Place At Home is a leading senior-focused franchise offering in-home care, care coordination, senior living alternatives, and staffing solutions. The brand is known for delivering compassionate, consistent, and personalized senior care services that empower aging individuals to remain independent in their homes for as long as possible. With a scalable business model and a strong demand for senior services, A Place At Home provides franchisees with a mission-driven opportunity in the booming senior care market.
Background
Founded in 2012 and franchising since 2017, A Place At Home was established in Omaha, Nebraska, by founders who were motivated by their personal experiences navigating senior care. Their frustration turned into a passion for creating a comprehensive, more dignified solution for families. Today, A Place At Home operates across the U.S., offering multiple service lines under one trusted brand, making it a standout in the senior care industry.
Support Training
A Place At Home provides extensive franchise support, including:
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Initial Training Program: 5-day immersive training at headquarters covering operations, sales, marketing, and compliance.
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Launch Assistance: Business launch planning, grand opening marketing support, and strategic setup.
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Ongoing Support: Monthly one-on-one coaching, digital marketing campaigns, proprietary CRM tools, and regulatory guidance.
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Peer Networking: Regular franchisee conferences and a dedicated support team.
Ideal Candidate
The ideal candidate for A Place At Home is:
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Passionate about helping seniors and their families
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Business-minded with leadership or healthcare management experience
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Strong communication and networking skills
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Motivated to build a multi-service business
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Values-driven and community-oriented
While healthcare experience is beneficial, it's not required—the franchisor provides comprehensive training and support.
Financial Detail
Franchise Fee: $49,500
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Royalty Fee: 5% of gross revenue
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Marketing Fee: 2% of gross revenue
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Total Investment Range: $84,185 – $148,517
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Minimum Liquid Capital Required: $50,000
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Franchise Units: 25+ (and growing across the U.S.)
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Territory Size: Protected, population-based territories available