Established
2012
Franchise Units
49
Minimum Investment
$96,000
Franchise Fee
$43,000
Total Investment Range
$157,000
Home Based
No
Description
A Place At Home: Redefining the Continuum of Care in the Senior Services Market
In an era where the "Silver Tsunami" is transforming the American demographic, A Place At Home stands out as more than just a home care company. It is a mission-driven franchise that offers a comprehensive "Senior-Focused Care" model. While many competitors focus solely on basic in-home assistance, A Place At Home provides a multi-pronged approach that includes In-Home Care, Care Coordination, Senior Living Alternatives, and Staffing Solutions.
This holistic strategy positions franchisees as the ultimate "one-stop" resource for families navigating the complexities of aging. By offering multiple revenue streams and a "Whole View" philosophy, the brand ensures that as a senior’s needs evolve, the franchisee remains their most trusted partner. As we move through 2026, the demand for high-quality, ethical senior care has never been higher, making this a premier investment for those looking to combine a profitable business model with a profound community impact.
Why Invest in A Place At Home?
Four Revenue Streams in One: Unlike traditional agencies, you aren't limited to hourly care. You earn through direct care, referral fees for senior living placement, professional care coordination, and supplemental staffing for local facilities.
Recession-Resilient Industry: Senior care is a necessity, not a luxury. The demand remains steady regardless of economic fluctuations, driven by a population that is aging at a record pace.
The "CARE" Culture: The brand is built on four pillars—Compassionate, Accountable, Respectful, and Ethical. This isn't just marketing; it’s the standard used to vet every caregiver and every franchise partner.
Territory Protection: Franchisees benefit from large, protected territories, ensuring they have the room to scale without internal competition.
Proven Resilience: The brand’s "Senior-Focused" framework has proven highly scalable and pandemic-resilient, helping families keep their loved ones safe at home even during global health crises.
Background
Founded: 2012
Franchising Since: 2017
Founders: Dustin Distefano and Jerod Evanich
Headquarters: Omaha, Nebraska
Current Active Units: 49
Industry Category: Senior Care / Home Healthcare Services
The Story: Childhood friends Dustin Distefano and Jerod Evanich founded A Place At Home in 2012 after experiencing the failures of the American senior care system while seeking help for their own families. Determined to create a solution that offered "comprehensive, consistent, and continuous" care, they refined their model for five years before launching the franchise program in 2017. Today, the brand is recognized as a leader in the industry, known for its high franchisee satisfaction and commitment to quality caregiver training through partnerships like CareAcademy.
Support Training
A Place At Home utilizes a proprietary process called the CARE Track to guide owners from the initial signing to their grand opening and beyond.
CARE Launch (Pre-Launch): New owners are integrated into a task management system to track every step of the opening process. This includes 3–6 months of assistance with state-specific licensing and third-party vendor connections.
Virtual Training: Owners complete the CARE Sales and CARE Recruit & Retention series. These are professionally produced virtual modules covering essential sales strategies and the art of hiring high-quality caregivers.
Hands-On Training: A rigorous 40-hour program in Omaha, Nebraska. This includes 8 hours of classroom instruction and 32 hours of shadowing employees at the corporate flagship location to see the business in action.
Operational Coaching: Post-launch, owners receive weekly coaching calls from a Director of Business Performance to monitor KPIs and refine marketing efforts.
On-Site Visits: The CEO and corporate team conduct territory visits to provide growth-stage checkpoints and ensure the franchise is meeting "CARE Pro" status.
Ideal Candidate
The ideal candidate for A Place At Home is:
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Passionate about helping seniors and their families
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Business-minded with leadership or healthcare management experience
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Strong communication and networking skills
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Motivated to build a multi-service business
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Values-driven and community-oriented
While healthcare experience is beneficial, it's not required—the franchisor provides comprehensive training and support.
Financial Detail
A Place at Home franchise fees for 2026:
| Category | Details |
|---|---|
| Cash Investment | $55,000 |
| Total Investment | $96,000 – $157,000 |
| Minimum Net Worth | $120,000 |
| Franchise Fee | $43,000 |
| Royalty | 5.5%, 5%, or 4.5% (based on financial performance) |
| Ad Fee | Brand Development up to 2% (currently 1%) |
| Average Number of Employees | 1 – 25 |
| Item 19 | Yes |
| SBA Approved | Yes |
| Passive Ownership | No |
| Home Based | No |
| B2B | No |
| Master Franchise Opportunities | No |
| Veteran Discount | Yes |
| Special Discount Programs | First 5 franchisees, veterans, and healthcare sales/management/executives receive 10% off the franchise fee |