2004
1
$80,000
$30,000
$185,000
No
Absolutely Clean is a purpose-driven, eco-friendly cleaning franchise that blends premium service quality with a deep commitment to health, safety, and sustainability. Known for its 100% organic cleaning products, certified professional teams, and “More Than Maids” philosophy, Absolutely Clean delivers a higher standard of service to residential, rental, and commercial clients. The brand’s mission is simple yet powerful—give clients the gift of time while ensuring their environments are safe, spotless, and chemical-free.
Positioned in the rapidly growing green-cleaning market, Absolutely Clean combines years of proven operational expertise with scalable systems, making it a strong contender for investors who want a profitable business that also makes a positive impact. With strong community roots, exceptional client loyalty, and multiple revenue streams, this franchise is ready to meet America’s demand for sustainable cleaning solutions.
Unique Selling Points (USPs):
100% organic, non-toxic cleaning—safe for children, pets, and the environment.
Highly trained, certified employees; no unvetted contract labor.
Trusted brand reputation built on empathy, trust, and quality.
“More Than Maids” approach—personalized services beyond standard cleaning.
USA Market Demand & Trends:
Post-pandemic focus on hygiene, sanitization, and wellness.
Rising consumer preference for eco-friendly, chemical-free cleaning solutions.
Growth in dual-income households and busy professionals seeking recurring cleaning services.
Growth Potential & Profitability:
Multiple revenue streams: recurring home cleans, deep cleans, rental/move-out services, office cleaning, and health & sanitizing fogging services.
Low fixed overhead—mobile service model reduces infrastructure costs.
Growing opportunities in suburban and mid-sized U.S. markets.
Brand Popularity & Reputation:
Positive community presence in Cedar Rapids, IA, and O’Fallon, MO.
Strong client retention and referrals driven by quality and trust.
Established Year: 2004
Franchise Launch: 2021
Franchise Units: 1 franchised, ~20 company-owned
Founder: Stephanie Nesseth
Ownership: Privately held, family-driven leadership.
Brand Journey: Inspired by the founder’s need for flexibility during her son’s cancer treatment, Absolutely Clean began as a local cleaning service in Cedar Rapids, IA, and expanded to O’Fallon, MO. The brand’s organic cleaning focus and personalized service ethos led to franchising opportunities.
Market Presence: Actively operating in IA and MO, with franchise expansion targeting states such as Kansas and Texas.
Industry Category: Janitorial and Building Maintenance Services (Residential, Commercial, and Specialty Cleaning).
Pre-Launch Support:
Detailed business planning and territory analysis.
Guidance in recruiting and training your first team.
Operational Training:
In-person and remote training covering cleaning techniques, organic product use, scheduling, quality control, and customer service.
Standard Operating Procedures (SOPs) for service consistency.
Marketing Support:
Brand guidelines, customizable marketing materials, and local campaign strategies.
Support in building referral networks and client loyalty programs.
Ongoing Support:
Continued mentorship from company-owned unit operators.
Updates on eco-friendly product innovations and service methods.
Periodic operational audits to ensure brand standards.
Best Suited For:
Entrepreneurs passionate about health, wellness, and customer service.
Individuals who enjoy hands-on business management and team leadership.
Business Background:
Experience in operations, hospitality, or service industries is helpful but not required.
Strong interpersonal skills and attention to detail.
Investment Capability:
Able to invest between $80,000 – $185,000.
Financial stability to cover working capital during ramp-up.
Location Preference:
Suburban and secondary cities with growing populations.
Markets with rising demand for green and reliable cleaning services.
Category | Amount/Details |
---|---|
Total Investment | $80,000 – $185,000 |
Minimum Investment | $80,000 |
Franchise Fee | $30,000 |
Franchise Units | 1 franchised, ~20 company-owned |
Infrastructure Cost | Included in total (equipment, supplies, uniforms, vehicle branding) |
Marketing Budget | Local advertising handled by franchisee |
Working Capital | Required to cover first 3–6 months of operations |
Royalty Fees | 6% of gross sales |
Expected ROI | Varies by market; potential for strong recurring revenue |
Break-Even Time | Typically within 12–18 months |
Revenue Streams | Residential recurring cleans, deep cleans, move-out cleans, commercial contracts, sanitizing services |