1967
5700
$100,000
$20,000
$222,550
No
Accor's franchise model offers investors the opportunity to operate hotels under renowned global brands such as Motel 6, Red Roof Inn, and Studio 6. These brands cater to the economy and midscale segments, providing affordable lodging options for travelers. Accor's extensive global network ensures that franchisees benefit from a well-established brand reputation, a vast customer base, and a comprehensive support system.
Why Invest in Accor Franchise?
1. Established Brand Recognition:
Accor's brands, particularly Motel 6 and Red Roof Inn, are well-known in the U.S. economy lodging sector. The company's long-standing presence and reputation provide a solid foundation for franchise success.
2. Growing Demand for Affordable Lodging:
The U.S. travel industry continues to grow, with increasing demand for budget-friendly accommodations. Accor's economy and midscale brands are well-positioned to capitalize on this trend, offering quality lodging at competitive prices.
3. Comprehensive Support System:
Accor provides franchisees with extensive support, including training, marketing, and operational assistance. This ensures that franchisees can effectively manage their properties and deliver high-quality service to guests.
4. Proven Business Model:
With nearly 1,000 franchised hotels globally, Accor's franchise model has been tested and refined over time, offering a proven pathway to business success.
Established Year & Founders:
Accor was founded in 1967 by Paul Dubrule and Gérard Pélisson in Paris, France. Their vision was to revolutionize the hospitality industry by creating a standardized hotel chain that offered modern comforts at affordable prices. This led to the opening of the first Novotel in Lille, marking the beginning of Accor's journey.
Franchise Units & Global Presence:
As of 2023, Accor operates over 5,700 hotels across 110 countries, encompassing more than 1 million rooms. In the United States, Accor has a significant presence with 136 locations, including brands like Motel 6, Red Roof Inn, and Studio 6.
Ownership & Brand Portfolio:
Accor is a publicly traded company listed on the Euronext Paris stock exchange. The company has expanded its brand portfolio through acquisitions, including the purchase of FRHI in 2016, which added luxury brands like Fairmont, Raffles, and Swissôtel to its collection.
Pre-Launch Support:
Accor assists franchisees in site selection, feasibility studies, and securing financing. The company provides guidance on property design and construction to ensure brand standards are met.
Operational Support:
Franchisees receive ongoing operational support, including access to Accor's proprietary systems for reservations, revenue management, and property management. Regular audits and performance reviews help maintain high operational standards.
Marketing Support:
Accor offers national and regional marketing campaigns to promote franchise properties. Franchisees benefit from the company's global loyalty program, ALL - Accor Live Limitless, which drives customer loyalty and repeat business.
Training Programs:
Accor provides comprehensive training through Accor Academy, covering areas such as customer service, leadership, and brand standards. Ongoing development programs ensure that franchisees and their staff stay updated on industry best practices.
Experience & Background:
Ideal franchisees possess experience in hospitality management, real estate, or business operations. A strong understanding of customer service and operational efficiency is essential.
Financial Capability:
Franchisees should have the financial resources to cover initial investment costs and sustain operations during the startup phase. Access to capital for property development or acquisition is beneficial.
Location Preference:
Franchisees are encouraged to consider locations with high travel demand, such as near airports, highways, or tourist attractions. Accor's brands are particularly suited for secondary and tertiary markets.
Commitment to Quality:
A commitment to maintaining brand standards and delivering exceptional guest experiences is crucial for success.
| Financial Component | Details / Range |
|---|---|
| Total Investment | $222,550 – $7.5 million (depends on brand & location) |
| Minimum Investment / Liquid Capital | $100,000 (for Motel 6) |
| Net Worth Requirement | $150,000 (for Motel 6) |
| Franchise Fee | $20,000 – $30,000 (depends on brand) |
| Royalty Fees | 5% of gross revenue |
| Infrastructure / Build-Out Cost | Varies by property type and condition; included in total investment range |
| Marketing Budget / Fund Contribution | Percentage of revenue; specified in franchise agreement |
| Expected ROI | Typically 3 – 5 years |
| Break-Even Time | Approximately 3 – 5 years |
| Primary Revenue Streams | Room bookings, food & beverage, parking, event hosting |
