1153000
28
$1,000,000
$45,000
$1,153,000
No
Afuri Ramen + Dumpling is a distinguished Japanese ramen chain renowned for its signature Yuzu Shio Ramen, offering a refreshing, citrus-infused twist on traditional ramen. Founded in 2001 at the base of Mount Afuri in Tokyo, the brand has expanded internationally, including multiple locations across the United States. With a commitment to quality, sustainability, and community engagement, Afuri presents a compelling franchise opportunity for entrepreneurs seeking to invest in the burgeoning Japanese culinary market in the U.S.
Authentic Japanese Cuisine: Afuri's menu, featuring dishes like Yuzu Shio Ramen and handmade dumplings, offers a unique culinary experience that differentiates it from other ramen establishments.
Proven Business Model: With a history dating back to 2001 and a presence in multiple U.S. cities, Afuri has demonstrated consistent growth and brand recognition.
Sustainability Focus: The brand emphasizes sustainable practices, appealing to environmentally conscious consumers.
Community Engagement: Afuri actively participates in community enrichment, providing job opportunities and fostering local involvement.
Growing Popularity of Japanese Cuisine: Japanese food, particularly ramen, has seen a surge in popularity across the U.S., driven by consumer interest in authentic and diverse dining experiences.
Health-Conscious Dining: Dishes like Yuzu Shio Ramen cater to health-conscious consumers seeking flavorful yet lighter meal options.
Interest in Sustainable Brands: Afuri's commitment to sustainability resonates with the increasing consumer preference for environmentally responsible businesses.
Expansion in Key Markets: Afuri has established locations in major U.S. cities such as Los Angeles, New York, and Houston, indicating strong market acceptance and growth potential.
Positive Consumer Reception: The brand's unique offerings and quality have garnered positive reviews, contributing to its growing popularity.
Established Year: Afuri was founded in 2001 at the base of Mount Afuri in Tokyo, Japan, by Hiroto Nakamura and Taichi Ishizuki. The brand quickly gained recognition for its signature Yuzu Shio Ramen, a unique ramen flavored with yuzu citrus.
Franchise Units : As of 2025, Afuri Ramen + Dumpling operates a total of 6 locations in the United States. These include both corporate-owned and franchised units. The franchise has expanded into key U.S. markets such as Portland, Oregon, Los Angeles, California, Brooklyn, New York, and Houston, Texas.
Internationally, Afuri has a broader presence with 28 locations, including restaurants in Canada, Hong Kong, Singapore, and Portugal.
Internationally, Afuri has a broader presence with 28 locations, including restaurants in Canada, Hong Kong, Singapore, and Portugal.
Founders & Brand Journey: Hiroto Nakamura and Taichi Ishizuki started Afuri to create a ramen experience that balances authentic Japanese flavors with a modern, sustainable approach. Over two decades, Afuri evolved from a local Tokyo eatery into a globally recognized brand.
Company History & Ownership: Afuri USA Inc. manages operations in the United States, ensuring that each franchise maintains the brand’s quality standards and authentic culinary experience.
Market Presence in the USA: Afuri’s U.S. locations are concentrated in urban areas with diverse populations and strong food culture. The brand is known for attracting health-conscious consumers who prefer premium, flavorful Japanese cuisine.
Industry Category: Afuri operates in the Fast-Casual Dining / Japanese Cuisine sector, tapping into the growing demand for quick, high-quality, authentic international foods.
Afuri provides extensive assistance to franchisees to ensure consistent quality and operational efficiency:
Pre-Launch Support: Market analysis, site selection, lease negotiation, store design guidance, and setup support to maximize business potential.
Operational Training: Hands-on training for food preparation, customer service, inventory management, and daily operations.
Marketing & Brand Support: National and local marketing strategies, social media guidance, grand opening campaigns, and promotional tools to attract and retain customers.
Academic Support: Staff training programs on menu preparation, hygiene, and customer engagement.
Ongoing Support: Continuous guidance via field visits, franchisee support portal, and operational check-ins to ensure smooth functioning and adherence to brand standards.
The best Afuri franchisee typically has:
Business Background: Experience in food service, hospitality, or retail management. Strong leadership and organizational skills are highly valued.
Passion for Japanese Cuisine: A genuine interest in Japanese culinary culture and premium dining experiences.
Investment Capability: Financial stability to meet initial investment requirements and manage operational costs until the business becomes profitable.
Community Engagement: Willingness to actively participate in local marketing, community events, and customer relationship-building.
Location Preference: Focused on urban or suburban areas with high foot traffic, diverse demographics, and health-conscious consumers.
| Financial Item | Details |
|---|---|
| Total Investment Required | $591,000 – $1,153,000 |
| Minimum Cash Requirement | $1,000,000 |
| Franchise Fee | $45,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Brand Fee | 1% of gross sales |
| Infrastructure / Build-Out Costs | Varies by location and lease agreements |
| Working Capital | $125,000 (estimated) |
| Expected ROI & Break-Even | Varies by location; consult FDD for accurate projections |
An Afuri franchise can generate revenue from multiple sources, ensuring a diversified income stream and stronger financial stability:
In-Store Dining:
The primary revenue source comes from customers dining at the restaurant.
Afuri’s unique menu, especially the Yuzu Shio Ramen and specialty dumplings, attracts repeat diners and encourages higher average ticket sizes.
Upselling options such as drinks, desserts, and add-ons further increase per-visit revenue.
Takeout Orders:
Many customers prefer the convenience of takeout, especially in urban areas.
Afuri’s efficient packaging and menu design allow for high-quality food to be enjoyed off-premises, creating an additional revenue channel.
Delivery Services:
Partnering with delivery platforms like Uber Eats, DoorDash, Grubhub, or a proprietary delivery system enables access to a wider customer base.
Delivery can account for a significant portion of sales, especially in metropolitan areas where on-site dining is limited or customers prefer convenience.
Catering Services:
Afuri can offer catering for corporate events, parties, and social gatherings.
Customizable platters, large ramen orders, and dumpling assortments cater to group dining needs, adding premium revenue opportunities.
Merchandise & Retail Products (Optional):
Some franchises may sell packaged ramen, sauces, or branded merchandise to loyal customers.
These products help increase brand visibility and provide incremental revenue with minimal additional operational cost.
Special Promotions & Seasonal Menus:
Offering limited-time menu items or seasonal specials can drive increased traffic and boost sales.
Examples include seasonal ramen flavors, limited edition dumplings, or holiday combo meals.
Loyalty Programs & Subscriptions:
Implementing loyalty programs or subscription-based meal plans can secure recurring revenue and increase customer retention.
