1972
15
$450,000
$40,000
$900,000
No
For over 50 years, H&H Bagels has been synonymous with authentic New York bagels—hand-rolled, boiled, and baked to perfection. Founded in 1972, this iconic brand has become a cultural staple and culinary legend across the U.S., celebrated by locals, celebrities, and tourists alike. With a reputation built on tradition, quality, and innovation, H&H Bagels has transformed from a beloved New York institution into a rapidly growing national franchise opportunity.
By joining the H&H Bagels franchise network, investors gain access to a time-tested concept that blends the charm of classic bagel craftsmanship with the scalability of modern quick-service dining. Each location captures the essence of the original New York experience while delivering consistent quality through proprietary recipes, premium ingredients, and streamlined operations.
Whether in bustling metropolitan areas or growing suburban markets, H&H Bagels appeals to customers who crave authenticity, convenience, and comfort. Its menu extends far beyond bagels—offering sandwiches, salads, breakfast platters, and coffee beverages—making it an all-day destination for both dine-in and take-out guests.
Investing in an H&H Bagels franchise means aligning with a brand that defines the New York food experience. Here’s why it stands out:
Iconic Heritage: A globally recognized name that’s been featured in countless TV shows, movies, and media outlets for decades.
High-Demand Product: The U.S. bagel market exceeds billions in annual sales, with consumers increasingly seeking high-quality, artisanal offerings.
Flexible Formats: Franchisees can choose from café-style stores, kiosks, or express units ideal for airports, malls, and urban centers.
Proven Systems: Streamlined operations and supply chain management simplify daily management while maintaining authentic taste.
All-Day Revenue Potential: Breakfast, lunch, catering, and coffee service create multiple revenue streams.
National Expansion Momentum: H&H Bagels continues to expand across the U.S., supported by a strong brand reputation and comprehensive franchise infrastructure.
Established Year: 1972
Founders: Helmer Toro and Hector Hernandez
Headquarters: New York City, New York, USA
Industry Category: Fast Casual / Bakery Café / Breakfast & Coffee Franchise
Current Ownership: H&H Bagels Holdings, LLC
Franchise Units (2025): 15+ open and several in development across major U.S. markets
H&H Bagels was founded in 1972 on the Upper West Side of Manhattan by Helmer Toro and Hector Hernandez. Their mission was simple yet powerful—to craft the perfect New York bagel using traditional methods: hand-rolled, boiled in water, and baked in brick ovens. The brand’s dedication to authenticity quickly turned it into a New York icon, attracting locals, celebrities, and tourists alike.
Over the decades, H&H Bagels became deeply woven into pop culture, featured in shows like Seinfeld and Sex and the City, and known as the go-to spot for the city’s most authentic bagel experience. The brand grew a loyal customer base that stretched far beyond New York City, helping it establish a national reputation.
After years of steady growth and modernization, the company entered a new chapter under H&H Bagels Holdings, LLC, with a vision to expand its reach through franchising while preserving its authentic recipes and heritage. Today, H&H Bagels operates a mix of corporate-owned and franchise locations across the U.S., from New York to Florida and beyond, with ambitious plans to grow nationwide.
Core Markets: New York, Florida, Washington D.C., New Jersey, and expanding to the Midwest and West Coast.
Customer Base: Morning commuters, families, students, and corporate catering clients.
Competitive Position: Positioned as a premium, authentic, yet accessible New York-style bagel café that appeals to both traditional and modern consumers.
Industry Category: Bakery Café / QSR (Quick Service Restaurant) / Coffee & Breakfast.
H&H Bagels stands out in the American fast-casual landscape for its handmade authenticity and culinary credibility. Unlike mass-produced alternatives, each bagel is made using the same artisan techniques developed over 50 years ago. The brand also prioritizes sustainability—using high-quality ingredients, eco-friendly packaging, and community-focused business practices.
Vision:
To share the authentic taste and experience of New York bagels with communities across America through franchise partnerships rooted in quality, culture, and tradition.
Mission:
To deliver handcrafted, fresh, and flavorful bagels daily—upholding New York’s proud bagel-making heritage while adapting to modern customer expectations with speed, convenience, and hospitality.
H&H Bagels believes that franchise success is built through partnership and preparation. That’s why they offer a comprehensive training and support program that covers every stage of business ownership:
Pre-Launch Support:
Site selection assistance with detailed demographic studies
Lease negotiation guidance and layout design
Assistance with equipment procurement and vendor coordination
Operational Training:
Hands-on training at an operating H&H Bagels location
Instruction on baking techniques, menu preparation, and customer service
Staff hiring, onboarding, and operations manuals
Marketing & Branding Support:
Grand opening campaign with local and digital advertising
Access to professional marketing templates, PR resources, and social media assets
Seasonal promotions and brand collaborations
Ongoing Support:
Continuous operational consulting and field visits
Product innovation and new menu rollouts
Access to a network of experienced franchisees and corporate mentors
The goal is to ensure franchise partners can confidently manage operations while maintaining the brand’s signature quality and customer experience.
H&H Bagels is looking for passionate entrepreneurs who share its love for authentic food and community connection. The ideal franchisee is someone who:
Has a background in food service, hospitality, or retail operations, though first-time entrepreneurs are also welcome with proper management support.
Possesses strong business acumen and leadership skills to manage a team effectively.
Is enthusiastic about customer service and community engagement.
Has the financial capability to invest in a premium food franchise brand.
Prefers high-traffic urban or suburban locations such as business districts, college towns, shopping centers, or transit hubs.
This opportunity suits both owner-operators looking for a hands-on business and multi-unit investors seeking a scalable, nationally recognized brand.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $40,000 – $50,000 |
| Total Investment Range | $450,000 – $900,000 |
| Minimum Liquid Capital Required | $200,000 |
| Net Worth Requirement | $500,000+ |
| Royalty Fee | 6% of gross sales |
| Marketing/Brand Fund Contribution | 2% of gross sales |
| Expected ROI | 18–25% annually (depending on location and management) |
| Average Break-Even Period | 18 – 30 months |
| Franchise Units (2025) | 15+ open, with more in development across the U.S. |
Revenue is generated from multiple sources including dine-in, takeout, delivery, catering, and branded merchandise sales. The franchise model offers scalability and recurring business from daily breakfast and lunch traffic.
