1993
350
₹ 60,00,000
₹ 5,00,000
₹ 60,00,000
No
Allen Solly, a premium fashion brand under the Aditya Birla Fashion and Retail Ltd. umbrella, is known for its vibrant and contemporary designs in menswear, womenswear, and kidswear. With a strong presence in the Indian retail sector, Allen Solly offers aspiring entrepreneurs an excellent franchise opportunity in the fashion retail segment. Partnering with Allen Solly ensures brand credibility, robust business support, and access to India’s ever-growing fashion-conscious market.
Why Invest in Allen Solly?
✅ Reputed Brand Backed by Aditya Birla Group:
Launched in 1993, Allen Solly is a flagship brand of Aditya Birla Fashion & Retail Ltd. (ABFRL)—one of the largest fashion conglomerates in India. The brand has a nationwide footprint and a loyal customer base.
✅ High Consumer Demand:
Known for introducing "Friday Dressing" to India, Allen Solly revolutionized formalwear by blending it with casual style. Its product range covers men’s, women’s, and kids' fashion—ensuring a broad customer reach.
✅ Low Risk, High Return:
With a proven business model, nationwide recognition, and ongoing brand marketing, Allen Solly offers lower investment risk with the potential for strong returns.
✅ Comprehensive Franchise Support:
Franchisees benefit from full support in areas like store setup, staff training, inventory management, and branding. This makes it easy for even first-time entrepreneurs to succeed.
✅ Expanding Retail Market:
India’s organized retail sector is rapidly growing, and fashion retail is one of its fastest-growing segments—making this the right time to invest in a premium clothing franchise.
Parent Company: Aditya Birla Fashion and Retail Ltd. (ABFRL)
Brand Established: 1993
Franchise Model: FOFO (Franchise Owned Franchise Operated)
Category: Premium Lifestyle Apparel
Headquarters: Mumbai, India
Presence: 350+ exclusive brand outlets across India
Allen Solly, originally a British brand, was acquired and launched in India by the Aditya Birla Group in 1993. It redefined workwear by introducing the concept of "Friday Dressing" – a smart blend of formal and casual clothing. Today, Allen Solly stands as one of India's most loved fashion brands offering menswear, womenswear, and kidswear that balance style, comfort, and affordability.
With over 350+ exclusive brand outlets (EBOs) and a strong presence in major malls, high streets, and multi-brand outlets, Allen Solly caters to the aspirational Indian middle and upper-middle class. It belongs to the apparel and lifestyle retail industry, competing strongly with brands like Van Heusen, Peter England, and Raymond.
Allen Solly ensures a seamless franchise experience through robust support in the following areas:
Location Selection & Site Approval
Store Design, Layout & Interiors
Staff Recruitment & Training
Inventory Planning & Supply Chain Support
National & Local Marketing Campaigns
Tech Integration for Billing & CRM
Regular Operational Audits & Business Reviews
The brand provides end-to-end onboarding, making it easy even for first-time investors to succeed in the fashion retail space.
Allen Solly is looking for franchise partners who are:
Entrepreneurs with strong retail/business acumen
Passionate about fashion and customer service
Capable of managing a team and daily store operations
Financially sound with the ability to invest in a premium brand
Willing to follow brand guidelines and operational standards
Looking for a brand with strong market credibility
Interested in a full-service franchise support system
Eager to operate in Tier-1, Tier-2, or Tier-3 cities with strong growth potential
| Parameter | Details |
|---|---|
| Franchise Fee | ₹5 – ₹10 Lakhs (approx.) |
| Total Investment Range | ₹60 Lakhs – ₹80 Lakhs |
| Minimum Investment Required | ₹60 Lakhs |
| Space Requirement | 1200 – 2000 sq. ft. (High street or mall location) |
| Franchise Units in India | 350+ and growing |
| ROI Timeline | 18–24 months (subject to location and performance) |
