Established
1978
Franchise Units
900
Minimum Investment
$1,786,065
Franchise Fee
$70,000
Total Investment Range
$7,602,242
Home Based
No
Description
AMPM is a renowned 24-hour convenience store chain that has been serving customers with a wide array of snacks, beverages, and essential items since 1978.With a commitment to providing "Too Much Good Stuff," AMPM has established itself as a go-to destination for quick and reliable retail experiences.Operating primarily in the western United States, AMPM offers franchise opportunities for entrepreneurs looking to invest in a proven business model backed by the strength of BP's extensive network.
Why Invest in this Franchise?
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Established Brand Recognition: Leverage the trusted AMPM brand, known for quality and convenience.
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Proven Business Model: Benefit from a franchise system with a history of success and operational efficiency.
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Comprehensive Support: Receive extensive training and ongoing support to ensure smooth operations.
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Strategic Locations: Access to prime locations, often co-located with BP or ARCO gas stations, enhancing visibility and customer traffic.
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Diverse Product Offering: Offer a wide range of products, including fresh food, snacks, and beverages, catering to various customer preferences.
Background
Established Year: 1978
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Franchise Units: Over 900 locations across five western states: Arizona, California, Nevada, Oregon, and Washington.
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Founders: Originally founded by Atlantic Richfield Company (ARCO).
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Ownership: Acquired by BP America, Inc., a subsidiary of BP, in 2000.
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Brand Journey: AMPM has evolved from a regional convenience store to a nationally recognized brand, expanding its footprint and product offerings over the years.
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Market Presence in the USA: Strong presence in the western United States, with plans for strategic expansion.
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Industry Category: Convenience Retail
Support Training
AMPM offers a comprehensive support and training program to ensure franchisee success:
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Pre-Launch Support:
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Assistance in site selection and lease negotiation.
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Store design and layout planning.
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Pre-opening marketing and promotional strategies.
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Operational Support:
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Detailed operational manuals covering all aspects of store management.
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Regular field visits and performance evaluations.
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Access to a dedicated support team for troubleshooting and guidance.
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Marketing Support:
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National and regional advertising campaigns.
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Promotional materials and digital marketing tools.
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Branding guidelines to maintain consistency across locations.
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Ongoing Support:
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Continuous training programs to keep franchisees updated on new products and services.
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Participation in annual conferences and networking events.
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Access to a franchisee portal for resources and communication.
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Ideal Candidate
Owning and operating an AM/PM franchise requires a specific combination of business skills, financial readiness, and personal qualities to ensure success. The ideal franchisee typically possesses the following characteristics:
1. Business Background
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Experience in retail, food service, or convenience store operations is highly valuable.
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Familiarity with managing staff, inventory, and daily operations ensures smoother store performance.
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While prior franchise experience is helpful, AM/PM provides robust training, making it accessible to first-time franchisees who are committed and eager to learn.
2. Financial Capability
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Must have sufficient capital to cover the total investment range ($1.78M–$7.6M), franchise fees, working capital, and infrastructure costs.
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Ability to manage ongoing operational expenses such as salaries, utilities, and marketing fees.
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Strong financial planning skills to achieve ROI within the expected 2–3 year break-even period.
3. Passion for Customer Service
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Franchisees should prioritize creating a positive customer experience.
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Commitment to maintaining store cleanliness, product quality, and service speed is crucial for building customer loyalty.
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Enthusiasm for convenience retail operations helps drive employee motivation and customer satisfaction.
4. Entrepreneurial Mindset
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Willingness to take initiative, make decisions, and adapt to market changes.
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Interest in maximizing revenue through multiple product streams (fuel, snacks, beverages, hot foods, and other convenience items).
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Ability to innovate locally within the framework of AM/PM brand guidelines.
5. Location Preference & Market Understanding
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Strong preference for operating in high-traffic areas, often co-located with BP or ARCO gas stations.
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Understanding the local market and customer demographics helps tailor store offerings and marketing initiatives.
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Ideally located in western U.S. regions (California, Arizona, Nevada, Oregon, Washington) where AM/PM has an established presence.
6. Commitment to the Brand
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Alignment with AM/PM’s values and business model, ensuring brand consistency across locations.
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Willingness to participate in ongoing training, marketing programs, and franchisee networking events.
Financial Detail
| Financial Component | Details / Estimates |
|---|---|
| Total Investment Required | $1,786,065 – $7,602,242 (depends on store size, location, and infrastructure) |
| Minimum Investment Required | Approximately $1,786,065 |
| Franchise Fee | Up to $70,000 |
| Royalty Fees | ~14% of gross sales |
| Advertising / Marketing Fees | 1% – 2% of gross sales (supports national and regional campaigns) |
| Infrastructure Cost | Varies by location; includes store build-out, equipment, and fixtures |
| Working Capital | $100,000 – $200,000 (to cover initial operational expenses) |
| Expected ROI | Varies based on location and operational efficiency |
| Break-Even Time | Typically 2 – 3 years |
| Potential Revenue Streams | Fuel sales, snacks, beverages, hot foods, grocery items, convenience products |
| Training & Support Cost | Included in franchise package (pre-launch, operational, and marketing support provided) |