2013
5
$500,000
$50,000
$700,000
No
AquaFin Swim School is a premier swim education provider founded by two-time Olympian Nimrod Shapira Bar-Or.With a mission to promote water safety and confidence, AquaFin offers structured swim programs for all ages, from infants to adults.The school emphasizes a positive learning environment, combining expert instruction with state-of-the-art facilities.As the leading swim school in Northeast Florida, AquaFin is expanding its reach through franchising, inviting passionate entrepreneurs to join its mission of creating safer swimmers across the United States.
Growing Market Demand: The swim school franchise market is projected to reach $1.5 billion by 2024, highlighting a significant opportunity for investment.
Proven Business Model: AquaFin's established curriculum and operational systems provide a solid foundation for franchisees.
Expert Leadership: Founded by an Olympian, the school benefits from a leadership team with deep industry knowledge and experience.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and customer service.
Established Year: Founded in 2013 by Nimrod Shapira Bar-Or.
Franchise Units: As of 2025, AquaFin has expanded its footprint with multiple corporate locations and a growing number of franchise units.
Founders: Nimrod Shapira Bar-Or, a two-time Olympian and experienced entrepreneur.
Brand Journey: Starting with AquaSwimClub, Shapira transformed a modest beginning into a successful multi-location business, leading to the creation of AquaFin Swim School.
Ownership: Privately owned with a focus on quality education and community impact.
Market Presence in USA: Headquartered in Jacksonville, Florida, with plans for national expansion through franchising.
Industry Category: Education and Recreation – specializing in swim instruction and water safety programs
Pre-Launch Support: Assistance with site selection, lease negotiation, and facility design to ensure brand consistency.
Operational Training: Comprehensive training covering curriculum delivery, customer service, and daily operations.
Marketing Support: Access to branded marketing materials, digital marketing strategies, and local promotional campaigns.
Academic Resources: Proven swim programs tailored for various age groups and skill levels, ensuring effective learning outcomes.
Ongoing Support: Regular performance reviews, refresher training sessions, and a dedicated support team to address franchisee needs.
1. Passion for Water Safety and Education:
The ideal franchisee should have a genuine interest in promoting water safety and swimming education. AquaFin’s mission revolves around building confidence and competence in swimmers of all ages, so a franchisee who values community impact and child development aligns perfectly with the brand.
2. Entrepreneurial Spirit:
Franchisees should be motivated, proactive, and willing to follow a structured business model while taking ownership of their local operations. Being self-driven and goal-oriented helps in growing the franchise successfully.
3. Business or Management Experience:
While prior experience in education, childcare, or swimming instruction is beneficial, it is not mandatory. However, having a background in managing staff, finances, or customer service provides a strong foundation for operating a swim school efficiently.
4. Financial Capability:
Potential franchisees must have the financial ability to invest in the franchise. This includes covering the franchise fee, facility build-out costs, equipment, marketing, and working capital. AquaFin typically requires a total investment of approximately $500,000–$700,000.
5. Leadership and People Skills:
Running a swim school involves managing instructors, administrative staff, and interacting with parents and children. Strong leadership, communication, and interpersonal skills are essential to ensure a positive learning environment and smooth daily operations.
6. Commitment to Community Presence:
Franchisees should be willing to engage with the local community, participating in events, school partnerships, and local promotions to build brand visibility and trust. AquaFin places a strong emphasis on community impact and safety awareness.
7. Location Preference:
Franchisees should ideally target growing communities with a demand for swim education, such as suburban areas with young families, community centers, or regions near aquatic facilities. Location analysis and site selection guidance are provided by AquaFin during the pre-launch phase.
8. Long-Term Vision:
The best franchisees are committed to long-term growth, scaling operations, and maintaining high standards consistent with AquaFin’s brand values. They are focused on building a sustainable business rather than seeking short-term returns.
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $500,000 – $700,000 |
| Minimum Investment Required | $500,000 (depending on location, size, and build-out costs) |
| Franchise Fee | $50,000 – $75,000 |
| Franchise Units | 5 corporate-owned per area; franchise units expanding (first franchise in Orange City, FL) |
| Infrastructure / Build-out Cost | $200,000 – $350,000 (pool construction, equipment, interior design) |
| Marketing Budget (Initial & Ongoing) | $20,000 – $50,000 initial; 2–3% of gross revenue ongoing |
| Working Capital | $50,000 – $100,000 (covering initial operating expenses before break-even) |
| Royalty Fees | 6% – 8% of gross revenue |
| Expected ROI | 2 – 3 years |
| Break-Even Time | 18 – 24 months |
| Potential Revenue Streams | Swim lessons, birthday parties, private lessons, merchandise, seasonal programs |
