FYZICAL Reno Clinic Growth Driven by Care and Community Trust

FYZICAL Reno Clinic Accelerates Growth Through Community Care and Purpose

When Simon and Christine Buesnel began exploring franchise opportunities, they weren’t simply searching for a profitable business model. The couple wanted a venture that reflected their personal values and allowed them to contribute meaningfully to their community. Their search ultimately led them to FYZICAL Therapy & Balance Centers, a rapidly growing physical therapy franchise focused on rehabilitation, balance therapy and wellness.

After opening their Reno, Nevada clinic in 2024, the husband-and-wife team quickly established a reputation for compassionate care and patient-focused service. Within just five months of launching, the clinic reached more than 400 patient visits per month, an impressive milestone for a newly opened healthcare facility.

Choosing a Franchise With Purpose

For Christine Buesnel, the decision to join FYZICAL was closely tied to her passion for health and wellness. She was drawn to a business model that offered a structured system while still allowing flexibility in how services were delivered locally.

Simon shared a similar perspective. He wanted a franchise that provided both operational support and a meaningful mission. The couple quickly recognized that FYZICAL’s specialized therapy services — particularly those focused on balance and fall prevention — address critical healthcare needs for aging populations.

The ability to help individuals regain mobility and independence resonated deeply with them. Simon noted that services like those offered at FYZICAL could significantly improve quality of life for many people who struggle with balance or mobility challenges.

Rapid Growth Driven by Community Engagement

A major factor behind the Reno clinic’s early success has been the couple’s strong commitment to community engagement.

Christine focused on building the operational foundation of the clinic by recruiting the right team and establishing internal systems. Meanwhile, Simon concentrated on community marketing, building relationships and increasing local awareness of the clinic’s services.

Through networking organizations such as the local chamber of commerce, the Buesnels connected with healthcare professionals, community leaders and residents. Those relationships quickly translated into referrals and new patient visits.

Rather than relying on traditional advertising alone, the clinic built trust through genuine engagement. Patients often arrive after hearing about the clinic from family members, friends or community contacts who recommend the services.

Leveraging Franchise Support and Industry Expertise

Another important contributor to the clinic’s growth has been the support provided by the FYZICAL franchise system.

The couple participated in extensive training programs and collaborated with other franchise owners across the network. Events such as the brand’s annual conference allowed them to exchange ideas, learn best practices and strengthen professional connections within the franchise community.

Operational guidance from the corporate team also played a key role in helping the clinic launch successfully. From site setup to marketing strategies, the support system provided the structure needed for a smooth opening and rapid growth.

Marketing consultants and training resources further strengthened the clinic’s outreach strategy, allowing the team to effectively communicate the benefits of their specialized therapy services.

Creating a Positive Workplace Culture

Christine believes that building a strong company culture is one of the most important aspects of running a successful healthcare business.

At the Reno clinic, employees are encouraged to participate in decision-making and feel valued as essential members of the team. Open communication, professional development and shared accountability help maintain a collaborative work environment.

The leadership team also emphasizes recognizing achievements and celebrating milestones, both large and small. Staff members are given opportunities for additional training and growth, reinforcing the clinic’s commitment to long-term career development.

This supportive culture helps ensure that patients receive the highest level of care from a motivated and engaged team.

A Patient Experience That Inspires Loyalty

For both Simon and Christine, the most fulfilling aspect of operating the clinic is seeing the positive impact their work has on patients’ lives.

Many patients arrive facing mobility challenges, pain or loss of confidence due to balance issues. Through specialized therapy programs, the team helps them regain strength, stability and independence.

Patients often express appreciation not only for the results they achieve but also for the welcoming environment the clinic provides. Some even describe the experience as feeling like they are returning to a supportive community each time they visit.

For the Buesnels, those moments reinforce why they chose the FYZICAL franchise model.

About FYZICAL Therapy & Balance Centers

FYZICAL Therapy & Balance Centers is a growing physical therapy franchise specializing in rehabilitation, wellness and balance treatment. Founded by franchising veteran Jim Abrams in 2012, the company began offering franchise opportunities the following year.

The brand has expanded to more than 600 locations across 46 states. Its unique approach combines traditional physical therapy with advanced balance and vestibular treatment programs designed to help patients improve mobility, prevent falls and enhance overall quality of life.