KidStrong Franchise Growth Backed by Princeton Equity

Princeton Equity Group Backs KidStrong’s Rapid Franchise Growth

Private equity investment is fueling the next phase of expansion for KidStrong, a fast-growing children’s enrichment franchise focused on developing strong minds, bodies and character through a structured, science-based curriculum. Princeton Equity Group has officially invested in the brand, reinforcing confidence in the booming youth development sector.

KidStrong has carved out a unique position in the market by blending education, fitness and life skills into a single program. Its model is built around helping children build confidence, resilience and leadership abilities—qualities that are increasingly valued by modern parents seeking holistic development opportunities outside traditional schooling.

A Comprehensive Development Model for Kids

KidStrong’s programs are designed by experts across multiple disciplines, including child development specialists, educators, occupational therapists and athletic performance professionals. Each session is structured to deliver measurable outcomes while keeping children engaged through high-energy, interactive activities.

The brand’s 45-minute classes focus on three key pillars:

Character building through structured games that teach teamwork, discipline and perseverance
Physical development through activities that enhance strength, coordination, agility and balance
Cognitive growth through puzzles and challenges that improve problem-solving, creativity and focus

This integrated approach positions KidStrong as more than just a kids’ activity center—it’s a results-driven developmental program that supports long-term success.

Founders’ Vision Turned Scalable Franchise

KidStrong was launched in 2015 by Matt Sharp, Megin Stein and Lincoln Brown. What began as a solution for their own child quickly evolved into a scalable concept with national appeal. The founders initially built the first location in Kentucky before relocating headquarters to Frisco, Texas to support expansion.

The brand began franchising in 2019 and has since experienced explosive growth. Today, KidStrong operates more than 180 centers, serving tens of thousands of members across North America. With over 300 additional locations in development, the company is on a strong trajectory to dominate the youth enrichment category.

Franchisees benefit from multiple revenue streams, including memberships, camps and birthday parties, creating a diversified and recurring income model.

Strategic Investment to Accelerate Expansion

Princeton Equity Group’s investment signals strong institutional confidence in KidStrong’s business model and long-term scalability. The firm specializes in supporting multi-unit franchise brands, making it a strategic partner for accelerating growth while maintaining operational excellence.

Leadership at KidStrong sees this partnership as a catalyst for scaling infrastructure, enhancing curriculum innovation and expanding into new markets. The alignment between both organizations is rooted in a shared commitment to impact-driven growth and long-term value creation.

Why the KidStrong Franchise Stands Out

KidStrong is positioned at the intersection of education, fitness and personal development—three sectors experiencing sustained demand. Parents are increasingly investing in programs that prepare children for real-world success, not just academic achievement.

With a proven curriculum, strong brand positioning and growing franchise network, KidStrong offers entrepreneurs an opportunity to enter a high-demand industry with a differentiated concept.