Zoomin Groomin Franchise: Mobile Pet Grooming Growth

Inside the Zoomin Groomin Franchise: Redefining Mobile Pet Grooming in the U.S.

The pet care industry is undergoing a major shift toward convenience-driven services, and Zoomin Groomin is leading that evolution. As a rapidly expanding mobile pet grooming franchise, the brand delivers professional grooming directly to customers’ homes through fully equipped vans, eliminating the need for stressful trips to grooming salons. This doorstep model not only enhances the customer experience but also prioritizes pet comfort, making it a preferred solution for modern pet owners.

With increasing demand for at-home pet services, Zoomin Groomin has positioned itself as a scalable and high-demand franchise opportunity. The brand’s growth is being driven by experienced leadership, including President Joe Dent and CEO Josh Fitzgerald, both of whom bring deep expertise in franchising and pet care.

Leadership Driving Brand Expansion

Joe Dent’s journey with Zoomin Groomin began through his involvement with Loyalty Brands, the parent company. After witnessing the operational excellence and passion of franchisees firsthand, he stepped into the role of president to help scale the brand. With nearly three decades of experience in the pet industry, including leadership roles at Pet Valu and Three Dog Bakery, Dent brings a strong foundation in retail operations, franchise growth and pet wellness.

His leadership focuses on building a strong franchise ecosystem by equipping owners with operational tools, marketing systems and ongoing mentorship. Dent’s long-term strategy is centered on brand recognition and customer loyalty, ensuring Zoomin Groomin becomes synonymous with premium mobile pet care.

A CEO Built From the System

Josh Fitzgerald represents the ideal franchise success story. Starting as one of the brand’s early franchisees, he built a successful mobile grooming business before transitioning into a corporate leadership role. His operational knowledge and firsthand experience provide a unique advantage in guiding franchisees.

As CEO, Fitzgerald is focused on scaling the brand while maintaining service consistency and quality standards across all territories. His entrepreneurial background, including launching and selling a mobile service business, allows him to understand both the operational and financial aspects of franchise ownership.

A Customer-Centric Business Model

Zoomin Groomin’s business model is built around convenience, personalization and efficiency. Each grooming session is conducted in a fully outfitted van, offering one-on-one service that reduces pet anxiety and enhances safety. This model eliminates common pain points such as travel time, wait periods and exposure to other animals.

For franchise owners, the mobile model reduces overhead compared to traditional brick-and-mortar salons while enabling flexible territory-based operations. Combined with strong consumer demand, this creates a compelling opportunity for entrepreneurs entering the pet services sector.

Brand Overview and Market Presence

Founded in 2004, Zoomin Groomin has grown into one of the most recognized names in mobile pet grooming. As part of Loyalty Brands, the company benefits from a larger franchise support infrastructure that includes marketing systems, operational training and business development resources.

Today, the brand operates more than 220 mobile grooming units across 32 states, with continued expansion planned in key markets. Its focus on quality, consistency and customer satisfaction continues to drive strong unit-level performance and franchise interest.