1987
620
$12,520
$14,500
$45,500
No
Assist-2-Sell is a full-service real estate franchise that offers homeowners a cost-effective alternative to traditional commission-based real estate services. Founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin in Reno, Nevada, the company introduced a flat-fee model that has since transformed the real estate industry. With over 620 offices across 46 states and Canada, Assist-2-Sell provides a proven business model for aspiring entrepreneurs in the real estate sector.
Proven Business Model:
Assist-2-Sell's flat-fee structure attracts a higher volume of clients, allowing franchisees to achieve profitability with lower overhead costs.
Comprehensive Support:
Franchisees receive extensive training and ongoing support, including marketing assistance, operational guidance, and access to proprietary tools.
Established Brand:
With decades of experience and a strong reputation in the industry, Assist-2-Sell offers franchisees the advantage of operating under a recognized and trusted brand.
1. Established Year:
Assist-2-Sell was founded in 1987 in Reno, Nevada, USA.
2. Founders:
The company was founded by Mary LaMeres-Pomin and Lyle E. Martin, who sought to create a more affordable alternative to traditional commission-based real estate services.
3. Franchise Units and Market Presence:
Currently, Assist-2-Sell has over 620 franchise offices in 46 U.S. states and Canada.
The franchise has become one of the largest flat-fee real estate companies in North America.
Each franchise operates semi-independently but follows the standardized business model, branding, and marketing strategies provided by the corporate office.
4. Brand Journey and Company History:
The company began with the idea of offering flat-fee real estate services, allowing homeowners to save money compared to traditional commission structures.
Over the years, the brand has expanded nationwide and developed a reputation for innovation and affordability in real estate.
Assist-2-Sell has continuously adapted its services, offering full-service listings, buyer representation, and additional property services.
5. Ownership:
Assist-2-Sell is a privately held company, maintaining control over franchise standards, marketing campaigns, and operational procedures.
6. Industry Category:
The franchise falls under the real estate services and franchising sector, specifically focused on residential flat-fee real estate solutions.
7. Additional Information:
Assist-2-Sell leverages technology, proprietary software, and marketing tools to support franchisees in efficiently managing listings and client relationships.
The company promotes a low-overhead, high-value model, making it attractive for entrepreneurs seeking entry into the real estate industry without the costs of traditional brokerage models.
Its business model emphasizes training, marketing support, and ongoing mentorship, ensuring franchisees are equipped for success from day one.
Pre-Launch Support:
Assistance with site selection and office setup
Guidance on hiring and training staff
Access to proprietary software and tools
Operational Support:
Ongoing mentoring and coaching
Regular performance reviews and business assessments
Access to a franchisee intranet platform for resources and updates
Marketing Support:
Customized advertising materials
National and local marketing campaigns
Cooperative advertising programs
Academic Support:
32-hour classroom training program
Workshops on marketing strategies and fee structuring
Training on recruiting and compensating agents
Investor Type:
Ideal for individuals with a background in real estate or those seeking a business with scalable potential.
Business Background:
Experience in residential real estate is preferred but not mandatory. Assist-2-Sell provides comprehensive training to ensure franchisee success.
Passion:
A commitment to providing exceptional customer service and a desire to offer affordable real estate solutions.
Investment Capability:
Franchisees should have the financial capacity to invest in the business and cover operational costs.
Location Preference:
Assist-2-Sell is seeking franchisees in various regions across the United States, particularly in areas with growing real estate markets.
Total Investment Required: $24,025 – $45,500
Minimum Investment Required: $12,520
Franchise Fee: $14,500
Royalty Fee: 5% of gross sales
Advertising Fee: 1% of gross sales
Infrastructure Cost: Varies based on location and office setup
Marketing Budget: Included in the advertising fee
Working Capital: Varies based on operational needs
Break-Even Time: Typically within 12-18 months
Potential Revenue Streams:
Flat-fee services for home sellers
Buyer representation services
Additional services such as property management and consulting
