Established
1987
Franchise Units
620
Minimum Investment
$12,520
Franchise Fee
$14,500
Total Investment Range
$45,500
Home Based
No
Description
Assist-2-Sell is a full-service real estate franchise that offers homeowners a cost-effective alternative to traditional commission-based real estate services. Founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin in Reno, Nevada, the company introduced a flat-fee model that has since transformed the real estate industry. With over 620 offices across 46 states and Canada, Assist-2-Sell provides a proven business model for aspiring entrepreneurs in the real estate sector.
Why Invest in Assist-2-Sell?
Proven Business Model:
Assist-2-Sell's flat-fee structure attracts a higher volume of clients, allowing franchisees to achieve profitability with lower overhead costs.
Comprehensive Support:
Franchisees receive extensive training and ongoing support, including marketing assistance, operational guidance, and access to proprietary tools.
Established Brand:
With decades of experience and a strong reputation in the industry, Assist-2-Sell offers franchisees the advantage of operating under a recognized and trusted brand.
Background
1. Established Year:
Assist-2-Sell was founded in 1987 in Reno, Nevada, USA.
2. Founders:
The company was founded by Mary LaMeres-Pomin and Lyle E. Martin, who sought to create a more affordable alternative to traditional commission-based real estate services.
3. Franchise Units and Market Presence:
Currently, Assist-2-Sell has over 620 franchise offices in 46 U.S. states and Canada.
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The franchise has become one of the largest flat-fee real estate companies in North America.
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Each franchise operates semi-independently but follows the standardized business model, branding, and marketing strategies provided by the corporate office.
4. Brand Journey and Company History:
The company began with the idea of offering flat-fee real estate services, allowing homeowners to save money compared to traditional commission structures.
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Over the years, the brand has expanded nationwide and developed a reputation for innovation and affordability in real estate.
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Assist-2-Sell has continuously adapted its services, offering full-service listings, buyer representation, and additional property services.
5. Ownership:
Assist-2-Sell is a privately held company, maintaining control over franchise standards, marketing campaigns, and operational procedures.
6. Industry Category:
The franchise falls under the real estate services and franchising sector, specifically focused on residential flat-fee real estate solutions.
7. Additional Information:
Assist-2-Sell leverages technology, proprietary software, and marketing tools to support franchisees in efficiently managing listings and client relationships.
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The company promotes a low-overhead, high-value model, making it attractive for entrepreneurs seeking entry into the real estate industry without the costs of traditional brokerage models.
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Its business model emphasizes training, marketing support, and ongoing mentorship, ensuring franchisees are equipped for success from day one.
Support Training
Pre-Launch Support:
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Assistance with site selection and office setup
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Guidance on hiring and training staff
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Access to proprietary software and tools
Operational Support:
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Ongoing mentoring and coaching
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Regular performance reviews and business assessments
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Access to a franchisee intranet platform for resources and updates
Marketing Support:
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Customized advertising materials
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National and local marketing campaigns
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Cooperative advertising programs
Academic Support:
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32-hour classroom training program
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Workshops on marketing strategies and fee structuring
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Training on recruiting and compensating agents
Ideal Candidate
Investor Type:
Ideal for individuals with a background in real estate or those seeking a business with scalable potential.
Business Background:
Experience in residential real estate is preferred but not mandatory. Assist-2-Sell provides comprehensive training to ensure franchisee success.
Passion:
A commitment to providing exceptional customer service and a desire to offer affordable real estate solutions.
Investment Capability:
Franchisees should have the financial capacity to invest in the business and cover operational costs.
Location Preference:
Assist-2-Sell is seeking franchisees in various regions across the United States, particularly in areas with growing real estate markets.
Financial Detail
Total Investment Required: $24,025 – $45,500
Minimum Investment Required: $12,520
Franchise Fee: $14,500
Royalty Fee: 5% of gross sales
Advertising Fee: 1% of gross sales
Infrastructure Cost: Varies based on location and office setup
Marketing Budget: Included in the advertising fee
Working Capital: Varies based on operational needs
Break-Even Time: Typically within 12-18 months
Potential Revenue Streams:
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Flat-fee services for home sellers
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Buyer representation services
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Additional services such as property management and consulting