Established
1987
Franchise Units
122
Minimum Investment
$12,520
Franchise Fee
$2,995
Total Investment Range
$33,995
Home Based
No
Description
The Future of Real Estate: Empowering Sellers, Rewarding Owners
In an era where consumers are more informed and cost-conscious than ever, the traditional 6% real estate commission model is facing unprecedented scrutiny. Enter Assist-2-Sell, a powerhouse in the "discount" or "flat-fee" brokerage space that has been disrupting the industry for over three decades. Unlike traditional firms that focus on high-margin, low-volume sales, Assist-2-Sell is built on a high-volume, consumer-centric philosophy.
The concept is simple but revolutionary: provide homeowners with all the services of a full-service retail brokerage—including MLS listing, professional marketing, and contract negotiation—but for a low, flat fee or a significantly reduced commission. This value proposition creates an immediate competitive advantage in any market. When sellers realize they can save thousands of dollars without sacrificing professional expertise, the listings naturally follow. For a franchise owner, this translates to a self-marketing business model that generates a steady stream of leads and a reputation as a champion for the local community.
Why Invest in an Assist-2-Sell Franchise?
Investing in Assist-2-Sell isn’t just about buying a real estate office; it’s about owning a solution to a common consumer pain point. Here’s why savvy entrepreneurs are choosing this model:
Market Resilience: In a "hot" market, sellers want to keep more of their equity. In a "cold" market, they need to save money to make the math work. Assist-2-Sell thrives in both.
Built-in Lead Generation: The "Full Service with Savings" hook is one of the most effective marketing messages in real estate. It lowers the cost of customer acquisition significantly compared to traditional brands.
Operational Efficiency: The model is designed for streamlined operations, allowing you to handle more transactions with a leaner team.
Brand Authority: With decades of experience and billions of dollars in commissions saved for homeowners, you inherit immediate trust and credibility.
Background
- Founded: 1987
- Founders: Mary LaMeres-Pomin and Edward Pomin
- Headquarters: Reno, Nevada
- Franchise Units: 122
- Industry Category: Real Estate Brokerage Services
- Market Presence: Nationwide USA & Canada
The journey began in Reno, Nevada, when the founders realized that the traditional commission structure was outdated. They saw an opportunity to apply a "retail" mindset to real estate—focusing on volume and customer value. Since launching its first franchise in 1993, Assist-2-Sell has grown into one of the most recognized names in alternative real estate models. It has consistently been ranked as a top franchise by major industry publications and remains a dominant force in the North American market, known for its "Direct to Consumer" appeal.
Support Training
Pre-Launch Support:
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Assistance with site selection and office setup
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Guidance on hiring and training staff
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Access to proprietary software and tools
Operational Support:
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Ongoing mentoring and coaching
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Regular performance reviews and business assessments
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Access to a franchisee intranet platform for resources and updates
Marketing Support:
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Customized advertising materials
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National and local marketing campaigns
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Cooperative advertising programs
Academic Support:
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32-hour classroom training program
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Workshops on marketing strategies and fee structuring
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Training on recruiting and compensating agents
Ideal Candidate
Investor Type:
Ideal for individuals with a background in real estate or those seeking a business with scalable potential.
Business Background:
Experience in residential real estate is preferred but not mandatory. Assist-2-Sell provides comprehensive training to ensure franchisee success.
Passion:
A commitment to providing exceptional customer service and a desire to offer affordable real estate solutions.
Investment Capability:
Franchisees should have the financial capacity to invest in the business and cover operational costs.
Location Preference:
Assist-2-Sell is seeking franchisees in various regions across the United States, particularly in areas with growing real estate markets.
Financial Detail
- Initial Franchise Fee: $2,995
- Initial Investment: $12,520 to $33,995
- Royalty Fee: 5%
- Ad Royalty Fee: 1%
- Term of Agreement: 1 year
- Franchise Renewal: Yes