1996
200
$73,000
Inquire
$164,000
No
At Your Side Home Care, a prominent brand under Best Life Brands, is revolutionizing in-home care by offering compassionate, personalized services that enable seniors to live independently and with dignity in their own homes. With a strong reputation for excellence, the franchise provides a proven business model that combines a growing market demand with a rewarding entrepreneurial opportunity.
Growing Market Demand: The aging population in the U.S. is expanding, leading to an increased need for in-home care services.
Proven Business Model: At Your Side Home Care offers a scalable and replicable business model with comprehensive support.
Award-Winning Brand: Recognized for excellence in client and caregiver satisfaction, enhancing brand credibility.
Comprehensive Training and Support: Franchisees receive extensive training and ongoing support in operations, marketing, and staffing.
Flexible Investment Options: Various investment levels to accommodate different financial capabilities.
Founded Year & Brand Journey:
At Your Side Home Care was established in 1996 under the umbrella of ComForCare Home Care, which has since become part of Best Life Brands, a leading provider of aging-adult care services in North America. The brand was developed to address the growing demand for personalized, in-home care solutions for seniors and individuals with special needs. Over the years, it has evolved from a single office operation to a robust national franchise network.
Founders & Ownership:
The company was originally founded by Peter Ross, whose vision was to provide compassionate and reliable home care services. In 2017, the franchise was acquired by The Riverside Company, a private equity firm, bringing additional resources and expertise to support growth. Today, At Your Side Home Care operates under Best Life Brands, ensuring access to advanced training, marketing, and operational support for franchisees.
Franchise Units & Market Presence:
Currently, At Your Side Home Care operates over 200 franchise units across the United States and Canada. Each franchise is independently owned and managed, allowing for localized, personalized care while leveraging the brand’s national reputation. This widespread presence has positioned the brand as a trusted name in the in-home care services industry, particularly in regions with a growing senior population.
Industry Category:
At Your Side Home Care falls under the in-home care services industry, specializing in non-medical and medical-assisted care for seniors, individuals with disabilities, and those recovering from surgeries or illnesses. Services include companionship, personal care, transportation, and specialized support for conditions such as dementia and Alzheimer’s.
Company History & Reputation:
The brand is recognized for its commitment to quality, reliability, and client satisfaction. It has consistently received accolades for excellence in service, including awards such as Leader in Excellence, Provider of Choice, and Employer of Choice from Home Care Pulse. This reputation has helped attract franchisees seeking a proven, reputable business model in a rapidly expanding market.
Key Highlights:
Over 200 franchise units nationwide.
24+ years of experience in the home care industry.
Part of Best Life Brands, benefiting from corporate support and resources.
Award-winning reputation for client satisfaction and caregiver support.
Focused on scalable, community-based growth for franchisees.
1. Pre-Launch Support:
At Your Side Home Care ensures that new franchisees start on a strong foundation. Pre-launch assistance includes:
Site Selection & Analysis: Guidance on choosing the right location based on demographics, senior population density, and market demand.
Licensing & Compliance: Support in meeting state and local regulatory requirements for operating an in-home care business.
Initial Setup: Assistance with office setup, branding, signage, and technology implementation to ensure the franchise is operationally ready.
2. Operational Training:
Franchisees receive in-depth training to master day-to-day business management and care operations. This includes:
Caregiver Recruitment & Management: Techniques to hire, train, and retain high-quality caregivers.
Client Intake & Care Planning: How to assess client needs, develop personalized care plans, and ensure excellent service delivery.
Scheduling & Administrative Processes: Efficient systems for caregiver scheduling, payroll, billing, and compliance documentation.
Software & Technology Training: Proprietary tools for managing clients, caregivers, and operational workflows.
3. Marketing & Business Development Support:
At Your Side Home Care provides comprehensive marketing guidance to help franchisees grow their business:
Branding Materials: Access to professionally designed marketing collateral, brochures, and online assets.
Digital Marketing Strategies: Support with SEO, social media campaigns, email marketing, and website optimization.
Local Advertising & Promotions: Guidance on community outreach, partnerships, and events to attract new clients.
Franchise Marketing Resources: Templates, training, and coaching to execute effective local marketing campaigns.
4. Ongoing Support:
The franchise model emphasizes continuous support to ensure long-term success:
Business Coaching: Regular check-ins with corporate advisors for operational, financial, and strategic guidance.
Peer Networking: Access to a network of existing franchisees to share best practices and problem-solving strategies.
Continuing Education: Workshops, webinars, and updates on industry trends, caregiving techniques, and business innovations.
Technology Upgrades & Support: Continuous improvements to proprietary software for scheduling, billing, and client management.
5. Academic & Professional Support:
Franchisees benefit from structured learning programs to enhance their business and care delivery skills:
Leadership Training: Guidance on managing teams, fostering a positive work culture, and building a successful local business.
Compliance & Regulatory Education: Training to stay updated on state and federal regulations for senior care.
Quality Assurance Programs: Processes and tools to monitor service quality, client satisfaction, and operational efficiency.
Key Takeaways:
Comprehensive pre-launch, operational, and marketing support.
Ongoing coaching to ensure franchisee success.
Proprietary technology tools to streamline operations.
Continuous updates on industry best practices and regulatory requirements.
Strong support network through corporate advisors and franchise peers.
1. Business Background:
The ideal franchisee for At Your Side Home Care is someone with a solid foundation in business management, healthcare, or operations. While prior experience in the senior care industry is helpful, it is not mandatory, as the franchise provides comprehensive training. Candidates with experience in:
Healthcare management or administration
Business operations or entrepreneurship
Human resources or staffing
Customer service and client relations
...will have an advantage in efficiently managing franchise operations and building a strong team of caregivers.
2. Passion & Personal Motivation:
Franchisees should have a genuine desire to make a meaningful impact in the lives of seniors and individuals with special needs. Success in this industry requires empathy, patience, and a commitment to delivering high-quality, compassionate care. Passion for helping others and improving community well-being is a critical trait for thriving in this business.
3. Investment Capability:
Prospective franchisees must be prepared to invest between $73,000 and $164,000, depending on location, scale, and infrastructure requirements. This investment covers the franchise fee, office setup, marketing, and working capital. A financially stable candidate with the ability to sustain initial operations and growth will be better positioned for success.
4. Location Preference & Market Understanding:
The best candidates are those interested in establishing their franchise in areas with:
A growing senior population
High demand for in-home care services
Opportunities for community engagement and local partnerships
Understanding the local market and building relationships with healthcare providers, senior centers, and community organizations can significantly enhance business growth.
5. Skills & Attributes:
Successful franchisees typically demonstrate:
Leadership Skills: Ability to hire, train, and manage caregivers and office staff effectively.
Communication Skills: Strong interpersonal abilities to engage clients, families, and employees.
Organizational Skills: Capability to manage scheduling, finances, and operations efficiently.
Entrepreneurial Mindset: Motivation to grow the business while maintaining high service standards.
Problem-Solving Ability: Quickly addressing client concerns and operational challenges with professionalism.
6. Commitment to Brand Values:
Franchisees should align with At Your Side Home Care’s mission of providing compassionate, reliable, and personalized care. A strong commitment to ethical business practices, client satisfaction, and employee well-being ensures alignment with the brand’s long-standing reputation.
| Category | Details / Range |
|---|---|
| Total Investment Required | $73,000 – $164,000 |
| Minimum Investment Required | $73,000 |
| Franchise Fee | Included in total investment (exact fee varies by location) |
| Infrastructure / Office Setup | $20,000 – $50,000 (depending on location and size) |
| Marketing Budget / Local Advertising | $5,000 – $15,000 (initial launch and ongoing campaigns) |
| Working Capital | $15,000 – $30,000 (to cover first 3–6 months of operations) |
| Royalty Fees | Percentage of gross sales (details provided during franchise disclosure) |
| Expected ROI | Average gross sales: $1,918,000 per year (varies by market) |
| Break-Even Time | Typically 12–24 months (depending on location and local market conditions) |
| Potential Revenue Streams | - Private pay clients - Long-term care insurance - Medicaid / Medicare services - Companionship and personal care programs |
